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Omniture Study Suggests Marketers Doubt Value of Analytics Investment

Customer Experience Matrix

Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Perhaps I’m peerless. of respondents.

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The Rise of Content in B2B Marketing

Ambal's Amusings

We asked Galen De Young "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?". Galen De Young's Marketing Prediction for 2010. The pursuit of thought leadership positioning and long-tail search will drive a sharp increase in multi-author corporate blogging. Over to you.

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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

2011 Trends: Content Marketing Is Critical by eMarketer. 11 steps toward a content strategy by Econsultancy. He then lists five questions marketers should ask themselves to determine whether or not their content is truly “magnetic&# and likely to attract targeted buyers.

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Need to Drive Leads? Try These Traditional Tactics Now

Marketing Insider Group

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!

Tactics 100
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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Whether you decide to formally create this new marketing position or keep things the way they are for now, one thing is certain – your content is more king than ever. Does it sound familiar? A new role is starting to take shape. How you decide to work with it will determine whether you succeed or fail. United States License.

Planning 100
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7 “Rs” for B2B Marketing Content Planning

Industrial Marketing Today

For example, if your company’s positioning changes and your content doesn’t match. She applies over 20 years of business management and marketing experience to help companies with complex sales use eMarketing strategies to generate more and better sales opportunities. Copyright © 2010 Tiecas, Inc.

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

3: Positioning: How To Test, Validate, And Bring Your Idea To Market Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0