Marketing And The Internet Of Things
Marketing Insider Group
JUNE 23, 2020
The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. In 2010, Ericsson predicted that we would have 50 billion connected devices by 2020. Ideally, the IoT-powered advertising of the future should be relevant, but not creepy.
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