Adobe Experience Cloud Blog

OCTOBER 4, 2011

Specifically the convergence of branding and demand generation. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. If you happen to be skeptical of brand and demand convergence, I’ll leave you with a few statistics to ponder over.

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Demand Brand Identity Branding Demand Generation 48

Customer Experience Matrix

SEPTEMBER 1, 2010

Eloqua “ The Business Case for Integrated Demand Generation ” offers data from Forrester, CSO Insights and several Eloqua clients. CSO Insights, “Optimizing Lead Generation: What’s the Payback,” 2006 Best in Class Average % higher % reps making quota 66.1% The data is a couple of years old but still valid. 51% win rates 55.6%

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Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Ambal's Amusings

MAY 5, 2010

We asked Jon Miller "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Jon Miller 's Marketing Action for 2010. 2010 Content Marketing Trends and Predictions.

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Ambal's Amusings

AUGUST 11, 2010

We asked Tom Scearce "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Scearce's Marketing Prediction for 2010. Continued micro-fragmentation in online media consumption will reveal deep flaws throughout the B2B demand generation value chain.

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Demand Generation Agencies Marketo Demand Generation B2B Sales 100

Adobe Experience Cloud Blog

OCTOBER 14, 2010

In a recent webinar which Marketo conducted with MarketingProfs, we looked at the tips and tricks you will need to develop a powerful content marketing strategy. 2010 B2B Content Marketing Research. Chapman (Wiley, Nov 2010). Director of Marketing, Marketo. Posting it on your website is just the beginning. Ann Handley.

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Content Marketing Lead Nurturing Webinar Metrics Marketo 48

Customer Experience Matrix

AUGUST 1, 2012

That’s why I was a bit surprised when yesterday’s blog post showed that the “big four” industry vendors (Infusionsoft, HubSpot, Marketo, and Eloqua) are actually growing slower than the “next four” largest (Pardot, Act-On Software, Net-Results, and SalesFusion). But they're directionally correct.

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Marketing Automation Services Marketing Automation Automation B2B Marketing 120

chiefmartech

APRIL 11, 2016

In addition to creating personalized content that is relevant to specific target accounts, companies practicing ABM also need to think about how that content is actually distributed to their target accounts. This list may be ranked in order of priority, urgency, or interest.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Customer Experience Matrix

DECEMBER 20, 2012

Oracle does have an existing B2B marketing automation product, based on the technology it acquired from Market2Lead in 2010. More concretely, Salesforce now has to think long and hard about Marketo ’s future. The expectation has always been that Marketo would remain independent, eventually as a public company.

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Eloqua Marketing Automation Services Enterprise Management Marketing Automation 120

Customer Experience Matrix

JULY 31, 2012

I put this at $325 million for 2011, a 50% increase from 2010. It starts with the four largest B2B specialists: Infusionsoft, HubSpot, Marketo, and Eloqua. Each has announced revenue for 2011 (formally or in press interviews) and two, Infusionsoft and Marketo, have made forecasts for 2012.

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Marketing Automation Services Marketing Automation Marketing Report Marketing Management 120

Adobe Experience Cloud Blog

JUNE 27, 2010

With a predicted 34% compound annual growth rate of social media spending through 2014 according to data from Forrester, our prediction for 2010 is the growth of social CRM will be strong. Social CRM: The Latest Evolution for Managing Customer Relationships was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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CRM Marketing Management Jigsaw Web 2.0 48

Customer Experience Matrix

JANUARY 11, 2011

. - total employees comes to about 470 (I have to make guesses for a couple of small vendors and reduce the Silverpop total to account for its large B2C business). Since these are also fast-growing firms, let’s use a figure of $120,000 per employee, which happens to be the average for Neolane, HubSpot, Marketo and Infusionsoft.

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Marketing Automation Services Marketing Automation Automation ActiveConversion 120

MLT Creative

MAY 19, 2010

Pro supports all aspects of demand generation and one-to-one communication between sales and their prospects. Marketo Marketo is made up of two sections: Marketo Lead Management and Marketo Sales Insight. Marketo Marketo is made up of two sections: Marketo Lead Management and Marketo Sales Insight.

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Adobe Experience Cloud Blog

MAY 23, 2010

Mike Damphouse of Green Leads offers insight on the intersection of demand generation and social media on Modern B2B Marketing Blog. In this interview with Modern B2B Marketing Blog, Schwartz shares tips for using social media to promote blogs, as well as his predictions for social selling in 2010.

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Adobe Experience Cloud Blog

OCTOBER 27, 2010

Brian Carroll, CEO of InTouch and author of Lead Generation for the Complex Sale , addressed the critical hand-off between marketing and sales as he spoke to a group of marketing professionals at MarketingSherpa’s 2010 B2B Summit. Step 2: Qualify Leads Based on a Universal Lead Definition (ULD).

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Top of Funnel Optimization Lead Ranking Lead Scoring 48

Customer Experience Matrix

DECEMBER 22, 2010

It stakes a claim to a piece of the emerging market for enterprise-wide marketing systems, the same turf targeted in recent deals by IBM, Oracle , Adobe and Infor (and SAS and SAP although they haven’t made major acquisitions). This is obviously a huge decision for Teradata, a $1.7 billion company compared with IBM’s $100 billion in revenue.

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Resource Management Marketing Automation Services Enterprise Management Work Management 120

Vidyard

JULY 7, 2016

And nobody has more experience working hand-in-hand with customers than Brian Hansford, Director of Client Services for Demand Generation and Marketing Technology. “Shortly after, in 2010, I decided to do some independent consulting and I kept running into this guy named Matt Heinz. Are you channel driven?

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Sales Management Marketing Automation Services Demand Generation Agencies Ad Building 60

Adobe Experience Cloud Blog

AUGUST 15, 2012

Maria Pergolino, Senior Director of Marketing, Marketo (@InboundMarketer). Now if any of you know Maria, you know she is nothing if not passionate about demand generation. Mastering the Monster that is Mobile Marketing: An AMA Virtual Xchange Summary was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Mobile Marketing Planning Marketo Marketing & Strategy 48

Customer Experience Matrix

MARCH 8, 2011

Despite this background, yesterday’s announcement positioned the firm’s competitors as the mid-to-large company B2B marketing automation vendors, listing Eloqua , Marketo , Genius , Manticore , and Neolane by name.

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Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

LeadSloth

JANUARY 12, 2010

In this post I want to focus on the trends in Marketing Automation for 2010. Manager, Inbound Marketing, Marketo. David Raab , Raab Associates & author, Raab Guide to Demand Generation Systems. In 2010 you’ll start to hear about marketing methods. Demand Generation? predictions.

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Marketing Automation Services Marketing Automation Sales Management Automation 100

chiefmartech

OCTOBER 29, 2017

But a year before that, back in April 2010, I assembled a slide of 142 martech companies for a presentation on the Rise of the Marketing Technologist that I gave at a small search marketing conference: The point I was making was: look how dependent marketing has become on technology. of the 2010 martech landscape has been consolidated.

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Adobe Experience Cloud Blog

OCTOBER 11, 2010

Debbie Qaqish, is a recognized thought leader and innovator in the demand generation space with seven years experience in using marketing automation and over 30 years experience in sales and marketing. Pedowitz was a sponsor of the inaugural Marketo User Summit last year. Debbie is all about revenue.

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Marketo Marketing Automation Services B2B Thought Leadership Demand Generation Agencies 48

Adobe Experience Cloud Blog

AUGUST 17, 2011

This makes it clear why the best demand generation strategies employ not only well-executed content, but sites that can deliver that content, either in text or mutli-media formats, immediately after a single click. in January 2010 alone, to slightly more than 203 million users. Fragmented Media Consumption.

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Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Lisa Cramer.

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Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

Lisa Cramer is President & Co-Founder of LeadLife Solutions in Atlanta, a provider of on-demand lead management software that generates, scores and nurtures leads for B2B marketers. Before joining Bazaarvoice in November 2010, Erin served as Senior Vice President and Chief Marketing Officer for Dell Inc. Lisa Cramer.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Vidyard

SEPTEMBER 18, 2019

Video platforms like Vidyard integrate to all the top email marketing tools like Hubspot, Marketo, Act-On, Eloqua, and more. Targeted emails. Not every email client supports them—Outlook 2007, 2010, 2014, and Windows 7 phones only show the first frame—but the vast majority do. How to Attach Videos to Your Emails.

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Video Marketing Email Marketing Paid Search Agency Marketo 107

Adobe Experience Cloud Blog

MARCH 9, 2011

By talking with more leads, you can offer personalized thought leadership and value around a lead’s individual pain points, and cultivate future demand. For best practices here, tune in for Marketo’s Revenue Masters Webinar on May 4. Here are some common criteria companies use in their definition of a sales-ready lead: Target company.

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Sales Qualified Leads Lead Ranking High Quality Lead Lead Scoring 48

Vidyard

SEPTEMBER 14, 2020

Marketo Increased Click-Throughs 144% with Personalized Videos in Email 8.2 How to Attach Videos to Your Emails How to Add Video to Email with a Video Platform Video platforms like Vidyard integrate to all the top email marketing tools like HubSpot, Marketo, Act-On, Eloqua, and more. 10 Video in Email Best Practices 7.1

Video Marketing 65

Video Marketing Email Marketing Paid Search Agency Work Management 65

Vidyard

SEPTEMBER 8, 2014

He is currently Marketo Practice Lead at Perkuto , a marketing automation agency. When I first joined the marketing automation world in 2010, I was excited about bringing in a more regular process for managing leads as well as more automation to handle that process. Go beyond simply knowing Marketo or Eloqua.

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Marketing Automation Services Multi-Touch Attribution Marketing Automation Process 51

Adobe Experience Cloud Blog

JULY 12, 2012

Spangler points out that people ages 35-54 made up 29% of Facebook users in 2010. Indium’s key objectives include positioning themselves as thought leaders in the industry, establishing trust and confidence in their brand, and last but not least, generating leads. So, what can you hope to get from utilizing social media marketing?

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B2B Marketing Planning B2B High Quality Lead 48

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Lucidchart is based in Utah, and was founding in 2010. Adobe Marketo Engage. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

Lucidchart is utilized in over 180 countries by more than 25 million users, from sales managers mapping out target organizations to IT directors visualizing their network infrastructure. Lucidchart is based in Utah, and was founding in 2010. Adobe Marketo Engage. LEARN MORE. HubSpot CRM. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98