2010 Copyright Process Research 
Online Marketing Institute
NOVEMBER 1, 2010
Note: this research looks at firms of 50 employees or more only. Here are some of the more interesting things found in the January, 2010 survey: 1) Social media became the hot new marketing tool. You can read more about this in the new research that continues to chart the progress of the B2B marketing mix.
Marketing Insider Group
JULY 21, 2010
Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.
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Marketing Insider Group
DECEMBER 7, 2010
He also implores us to block the traditional metaphor of the funnel which I also wrote about since it no longer aligns to the consumer buying process. It also identifies the increasing importance of loyalty and the lack of marketing focus on this stage of the process. In their research with 1,000 sales executives in the U.S.,
Marketing Insider Group
JUNE 3, 2010
But customers are looking for you to demonstrate an understanding of their needs before they are ready to engage in the sales process. Research smart placement : And now that you understand your prospects needs and you’ve created compelling content, you need to place that content where the largest majority of your prospects will find you.
Marketing Insider Group
DECEMBER 14, 2010
All despite the fact that I did no keyword research. And at the end of the process, you may find you don’t have a strong business case. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider. That post is still one of my most popular.
Marketing Insider Group
JUNE 18, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy June 18, 2010 3 Subscribe Need to Drive Leads? Michael Brenner Jul 12 2010 Hi Sandi, I am so happy you agree!
Marketing Insider Group
OCTOBER 14, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?! James Oct 18 2010 Great article.
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