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Content Marketing Showdown: Google vs. Facebook

Contently

Google’s YouTube content is an endless barrage of entertaining content. It does quirky well, too, with ads like 2010’s Speed Test that pitted Chrome against a potato strapped into a wacky Rube Goldberg Machine. The post Content Marketing Showdown: Google vs. Facebook appeared first on Contently.

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Fujitsu’s head of ABM on why personalization is the future and how content marketers can use ABM to achieve it

Tomorrow People

Renowned ABM guru Andrea was one of the first to use account-based marketing when she rolled it out across Fujitsu in 2010. The company created a portal of resources as part of their content marketing , including how-to guides written by every specialist on the team so that they could combine its knowledge. Lose a good ABMer.

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The 4 Most Common Mistakes in B2B Content Marketing

Marketing Insider Group

Second, you need to have compelling content that meets the prospects needs. Wikipedia defines “ Content Marketing ” as: The creation or sharing of content for the purpose of engaging current and potential consumer bases. The days of sending a list of contacts to sales is over. Some creative marketers call these lists suspects.

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Customer Loyalty, Your Brand and Revenue – The Perfect Storm

B2B Marketing Traction

Or, how about a link to a running portal with resources and valuable information? (Or You can educate and nurture them through value-add content and information and measured communication. inbound marketing content customer marketing' I only have one phone, so I didn’t even bother opening the emails!

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It is good to talk. 5 business tips for handling difficult social conversations via marketing

Data Cleaning/CRM Appending

However, ensure that your content shouldn’t blame or pinpoint but clearly offers your stance. With the untimely demise of Robin Williams and Sushant Singh, the need for a portal where people could talk about their issues with an expert in utmost privacy and without being labelled has become even more relevant.

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Best Marketing Strategy Insights of 2009

Webbiquity

What are the leading marketing thought leaders saying about marketing strategies in 2010? Why is content marketing becoming critical? Web Strategy in 2010 by baekdal.com. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action.

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Co-op SEO and the Future of Websites | Guest Posts | Social Media.

Convince & Convert

The more content pointing to your site from sites with authority the better. The more content, the better which leads me to the next thing… Social Media Optimization Sites like Facebook and Twitter can help you spread your brand’s net even wider. PitchEngine provided a platform for people to get their word out.