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Best Content Marketing Guides, Tips and Tactics of 2010

Webbiquity

10 Tips For Content Marketing Success by TopRank Online Marketing Blog. Marketers need to create a process for content planning that helps them maximize the return from their investments in developing content resources,&# then provides seven tips (such as re-purposing content for different audiences) to help accomplish that goal.

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B2B Lead Generation Blog: Word-of-mouth marketing gets BtoB people buzzing

markempa

Main | Research confirms that B2B Companies Continue to Struggle with Lead Generation and Follow-up » Word-of-mouth marketing gets BtoB people buzzing I just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). BtoBOnline Link: Word-of-mouth marketing gets people buzzing.

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B2B Lead Generation Blog: 7 Tips to Improve Sales Follow-up & Close More Leads

markempa

to Generate and Follow Leads | Main | Webcast: Closed-Loop Lead Generation & Management » 7 Tips to Improve Sales Follow-up & Close More Leads If you are like most B2B marketers, lead generation is at top of your priority list. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

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B2B Lead Generation Blog: 10 Lead Generation (Prospecting) Tips for Sales People

markempa

Here are a few tips that I often share with sales people who are doing their own lead generation. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 This is particularity true in small companies.

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B2B Lead Generation Blog: Sales and Marketing as a Team: Five Tips to Improve Performance

markempa

I liked the collaboration tips in Sherri Leopards article, " Five Steps to Connect Marketing to Sales, and Sales to Financial Results " in MarketingProfs.com. Ive summarized Leopard’s tips with my thoughts below: Sales and Marketing must collaborate on defining leads and marketing objectives.

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B2B Lead Generation Blog: Lead Generation via Podcasts: An Interview With Paul Dunay

markempa

Paul also writes the insightful Buzz Marketing for Technology Blog. Outsource podcast production or do-it-yourself Hints and tips for marketers to start podcasting for lead generation Listen to podcast now (MP3 22 min 5.6 Paul also writes the insightful Buzz Marketing for Technology Blog.

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B2B Lead Generation Blog: Social Media Pundits Disconnect from B2B Marketing

markempa

« The Physics of Trigger Events for Lead Generation | Main | Online Lead Generation and Management Strategies that Get Results » Social Media Pundits Disconnect from B2B Marketing As someone in B2B, do you feel left out of the social media buzz? B2B marketers may never have the same amount of buzz as those in B2C and thats okay.