Webbiquity

SEPTEMBER 1, 2010

Social media has fundamentally altered the practice of public relations. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. Will Traditional, Social Media Blend?

PR 100

PR Marketing Automation Services Blogger Eloqua 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Social is a process that has the power to transform your entire organization.

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Buzz Marketing for Technology

MARCH 9, 2010

The question is – What is the appropriate level of budget to support social media for a B2B company? First was the post on the Media Budget Ratio (MBR) for a B2B company. They recently put out a 2010 Budget and Allocations trends document which surveyed the membership to gave you the chart above. Tweet This!

Social Media 100

Social Media Allocation Social Marketing B2B Marketing 100

Webbiquity

OCTOBER 18, 2010

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Post on Google Buzz. Continually come up with fresh and interesting topics? Avoid dumb mistakes that even smart bloggers make? 10 SEO Tools Every Blogger Must Use by Daily SEO Tip. Subscribe to the comments for this post?

Business Blogging 100

Business Blogging Tips Blogger Peer-to-peer 100

Webbiquity

FEBRUARY 16, 2011

LinkedIn is firmly ensconced among the “big 3″ social networks for marketing and business purposes, and though its base of 80 million members is far smaller than the 600 million users of Facebook, its impact in B2B marketing is larger. LinkedIn Launches ‘Company Pages’ by MediaPost Online Media Daily.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Webbiquity

FEBRUARY 4, 2011

A concise explanation of how to use Google Chrome and the SEO Site Tools plugin to view social media statistics in GA. Post on Google Buzz. Detailed instructions for five helpful GA tips; most of these are pretty basic, though setting up expressions for searches and filters is a fairly advanced technique. Share this on Bebo.

Analytics 100

Analytics Marketing Analytics Tools Digg Best Practices 100

Webbiquity

FEBRUARY 10, 2011

An outstanding list of useful WordPress plugins from Andy Beal, author of Radically Transparent: Monitoring and Managing Reputations Online and the brain behind the Trackur social media monitoring tool. Post on Google Buzz. 25 Top WordPress Plugins You Should Know About by Ask WordPress Girl. Share this on Bebo.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

FEBRUARY 1, 2010

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. Social Media Measurement. Understand the Impact of Social Media by ClickZ.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. While social media, mobile and online video are increasing in importance, traditional email newsletters remain among the most popular delivery vehicles. Post on Google Buzz. 11 steps toward a content strategy by Econsultancy.

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Buzz Marketing for Technology

MARCH 2, 2010

s Social Media in Business study found that 60 percent of consumers believe they are already interacting with companies on the social Web. Nearly all participants — 93 percent — believe all companies should have a presence in social media. A recent Cone Inc.’s Share this on Linkedin. Share this on del.icio.us.

B2B Marketing 100

B2B Marketing B2B B2B Thought Leadership Digg 100

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Buzz Marketing for Technology

MARCH 25, 2010

Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. Tweet This!

Service 100

Service WOM RSS Digg 100

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Promoting a brand through social media is no longer unique or novel — it’s simply the norm.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

JUNE 17, 2010

Starting on June 18th, 2010 will mark the start of the 104th anniversary of this challenging event. What’s your Social Media diet? On my list (for those of you who know me well) are many opportunities and ideas enabled by my love for sailing. So naturally sailing in a race from Newport RI to Bermuda is on my list.

Digg 100

Digg Facebook Tagging Linkedin 100

Buzz Marketing for Technology

DECEMBER 8, 2010

Around this time last year I wrote about the 10 B2B Marketing Predictions for 2010 and while I would say 7 out of 10 have already materialized and the others are on their way. Think about it marketers have been given this gift of Social Media which is reinventing areas of your company on the fly. Share this on Facebook.

B2B Marketing 100

B2B Marketing Paid Search Agency Mobile Advertising B2B 100

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. We also just completed Facebook Advertising for Dummies (Wiley) which is due to ship in November.

Facebook 100

Facebook Social Networks BtoB Digg 100

Buzz Marketing for Technology

JANUARY 7, 2010

For a good example check out these searches for the terms Facebook Marketing and Social Media. Related posts: Social Search could it be a Google Killer? 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Tweet This! Share this on Facebook. Share this on Linkedin.

Search Marketing 100

Search Marketing Linkedin Optimization B2B Marketing 100

Buzz Marketing for Technology

NOVEMBER 17, 2009

For example I get: Social Media reports, Blog data reports, Website data reports, Campaign data reports, Launch result reports, Traditional Media reports, Lead reports and of course Budget reports to name just a few. But for most B2B marketers like myself – we tend to optimize by the channel of data that we have. Tweet This!

iCrossing 100

iCrossing CMO Digg Enterprise Management 100

Buzz Marketing for Technology

JANUARY 26, 2010

Related posts: Social Search could it be a Google Killer? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. 10 BtoB Marketers Predictions for 2010 Around this time last year I wrote about some Predictions. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit.

B2B Marketing 100

B2B Marketing Google Mobile Advertising B2B Thought Leadership 100

Writing on the Web

NOVEMBER 4, 2010

Wednesdays, November 10 – December 15, 2010. Post on Google Buzz. Social Media Fairies: They’re real and they’ve got solutions. Re-purposing content – a life-saver when you don’t know what to blog about. Join me for…. Blogging 101: 6 Weeks to Confident Blogging. 2pm ET (1pm CT, 12pm MT, 11am PT). Tweet This!

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. On the web today, things change fast. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. a picture is worth a 1000 words 26. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 9, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Taking Social Media Shortcuts?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Proprietary patent pending technology.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

NOVEMBER 7, 2010

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Similarly we are seeing leading businesses take a similar approach to become the experts for their respective areas.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. 500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Adoption soared. 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 21, 2011

While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely).

Marketing Budget 100

Marketing Budget Email Marketing Tactics Tips 100

Webbiquity

JANUARY 17, 2011

, the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. How are consumers and b2b decision makers using social media in their buying processes? Which social media platforms are most effective at influencing buyer behavior?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

MARCH 3, 2011

33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Jason Schubring suggests designing a site based on a five-layer pyramid model with content at the base, PPC at the top, and usability, SEO and social media sandwiched between. 5 Things That Websites Need in 2010! Post on Google Buzz.

CMS Development 100

CMS Development Design Marketing Websites Industry CMS 100

Webbiquity

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

JULY 26, 2010

SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). , June 13, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100