The Effective Marketer

JANUARY 6, 2009

There’s a whole discussion around marketing ROI that we should have at a later date, I think most of you are already developing plans with specific goals in mind be it lead generation, web traffic, referrals, and even sales. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Online Marketing Institute

NOVEMBER 2, 2009

Based on my own anecdotal research, natural search typically drives at least 40% and average more than half of all unpaid traffic to b2b websites. He helps clients improve business results through search engine optimization (SEO), search marketing, interactive PR and social media programs.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

The Effective Marketer

JUNE 13, 2009

From free PPC tips , free guide on Facebook for business , free eBook on Twitter for Business , free email marketing guide , and other miscellaneous free stuff (some of which you wish you had never found). You can follow any responses to this entry through the RSS 2.0 Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Industrial Marketing Today

APRIL 21, 2010

Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All I can say is WOW! In the video below, Holly explains their process.

Budget Programs 60

Budget Programs Education Marketing Budget Lead Scoring 60

Industrial Marketing Today

AUGUST 3, 2010

However, accurately defining and measuring customer engagement in complex business or industrial sales is still elusive. Involvement : Measured by tracking traffic to your site or your blog, Pageviews, bounce rates, New vs. Returning visitors and time on site. In Google Analytics look at Traffic Sources > Keywords.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Convince & Convert

MARCH 23, 2010

There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. then you have a much better chance that they’ll return or sign up for your RSS feed, email newsletter or other call to action.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 27, 2010

Instead, traffic here on Convince & Convert is actually UP since I went on vacation. RSS subscriptions are up. Mike Cassidy made me (and a lot of other people) think differently about the intersection of social media strategy , and business objectives. You would be entirely wrong. Visits are up. Page views are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Industrial Marketing Today

OCTOBER 2, 2010

Develop your email marketing strategy first Before you begin developing customized content and using sophisticated analytics, the first order of business is to develop a sound and sustainable email marketing strategy. Define your business objectives and what you expect to accomplish. WHY : Why are you sending out this email campaign?

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

MAY 21, 2010

If you are still not sure about the benefits of using a business blog, head over to HubSpot and read these articles: 6 Reasons Every Small Business Should Be Blogging… Are You Missing the Boat? Without passion and expertise, you will have a hard time sustaining your business blog over the long haul. I say you need both.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

JULY 23, 2010

According to Jill Whalen, CEO of High Rankings , “The solution is for all business owners to insist on SEO right from the start. While the cost of entry for a small business is going to be higher, investment will pay off many times over later on.” He is the Founder & President of Tiecas, Inc. –

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

JUNE 29, 2010

Quelch , the Lincoln Filene Professor of Business Administration at Harvard Business School, the common characteristic shared by the top B2B Global Brands is that their “CEO is a willing brand cheerleader, loves the brand heritage, and is a great storyteller.” According to a study done by Professor John A.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

NOVEMBER 16, 2009

an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Resources

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Convince & Convert

JUNE 17, 2010

Indeed, I use Twitter for all of the reasons above (especially to meet new people), but for me and my business, I have two core, measurable goals. Traffic to my blog. For us, it has helped expand our consulting business, which is a real measure. Over the past 30 days, it was approximately 10%. Has it given me brand exposure?

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Industrial Marketing Today

AUGUST 24, 2009

Otherwise, your traffic will dry up and the hard-earned readership will lose interest. an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. This guide will walk you through each step involved in creating a roadmap for a successful business Website.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Hubspot

MAY 3, 2010

There are many great reasons for businesses to blog but one clearly stands out, increasing your keyword rankings and growing your organic search traffic. For most small and medium sized businesses, there is a limit to the number of pages that can fit onto site before it becomes bloated and hard to navigate.

Traffic 28

Traffic Organization Long Tail Marketing Lead Scoring 28

Industrial Marketing Today

JUNE 8, 2010

Any help that I can provide to my clients to alleviate the problem is greatly appreciated and rewarding for my business. Let’s say your business offers a software product designed to help business owners efficiently allocate revenue to related expenses to ultimately reduce costs.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Marketing Insider Group

JANUARY 28, 2015

We believe that content marketing is starting to have a dramatic impact inside marketing organizations for business both large and small. Many businesses have ways to measure the cost per subscriber, or cost per lead. Using a sub-domain of your corporate site can deliver search traffic from day one. That can take years.

Work Management 100

Work Management Webinar Metrics Marketing & Strategy Marketing Strategy 100

Industrial Marketing Today

MAY 31, 2010

Just building a business blog is not going to help you drive traffic or generate leads. It also produces a great looking business blog/site with fine typography on the front end. The whole topic of search engine optimization of your business blog is way too big to cover everything in one post. What is On Site SEO?

Optimization 60

Optimization SEO Buying Cycle Web 2.0 60

Hubspot

JULY 23, 2010

Businesses in particular can capitalize on this because businesses that blog experience 126% higher lead growth than non-blogging businesses. You’ll be surprised that many people will still prefer this over RSS. RSS – This is a standard feature for blogs. Free Download: 2010 Online Marketing Blueprint.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Hubspot

MARCH 29, 2013

For those of you who didn't catch wind of the news last week, Google has made the decision to retire its RSS feed reading platform after eight years, effective July 1. And to tell you the truth, RSS readers were never going to be a mainstream tool for information consumption. whaddya know? The times, folks? They are a-changin'.

Google 28

Google RSS Aggregators Social Networks 28

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. People dont want to get too caught up in building content for “onesy twosy” search traffic. His columns can be found in the Search Engine Watch archive.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

Online Marketing Institute

MAY 26, 2010

What was your traffic pre- and post-outreach? Twitter Twitter is a social media darling for any product launch, service or business. Facebook Fast becoming the key destination for many businesses and their products, Facebook offers some great built-in tools as well as demographic options to help gauge a campaign.

Social Media 40

Social Media Advertising Channels Media Blogger 40

Convince & Convert

JUNE 22, 2010

Be Your Own White Knight I know this blog is called Convince & Convert, and originally I thought that was a perfect description for the social media and real-time business revolution. You have to train a select few of your salespeople to build business by demonstrating category expertise in social outposts. Do You Believe?

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Online Marketing Institute

NOVEMBER 18, 2010

Business Unusual Visit our Website Authentic, Passionate Digital Marketing. Skip to content Home What We Do About Us Partners Contact Us: Fill in this Form « Powerhouse Strategy Business Branding Listbuilding 101: How to Create a Money Magnet » Blog Marketing: To Do Or Not to Do?

B2B Thought Leadership 40

B2B Thought Leadership Thought Leadership Cost per Lead RSS 40

markempa

JUNE 7, 2005

« In defense of thought leadership | Main | Should blogs and RSS be a part of your lead generation strategy? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Paid Search Agency Companies B2B Thought Leadership 120

Online Marketing Institute

NOVEMBER 7, 2010

Business buyers typically seek additional information and resources for information on business products and services. Within the field of content marketing, content curation blends a mix of new content with the filtering and management of useful information streams from blogs and other RSS resources.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Convince & Convert

MARCH 3, 2010

Go beyond the obvious and use customer service metrics, social connectivity of customers, and Web traffic patterns as measures that matter. You are right on target when you say things like “Integrating Social Media into the business plan&# That’s it. Great insight. The game is going to change in a big way very soon.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Online Marketing Institute

JANUARY 4, 2011

subscribe to our email updates or RSS feed! Along with a passion in web design and all computer related activities, I like to keep myself busy by running. The other thing that keeps me busy is my dog! by Jerome in SEO , Tutorials I came across a lot of blogs not touching their default list of “ping&# URL. No related posts.

RSS 40

RSS Work Management SEO Buzz 40

Online Marketing Institute

JANUARY 4, 2011

Implement “subscribe” buttons via RSS and Email 23. Subscribe to SmartBrief newsletters, RSS feeds, and Google alerts in order to find ideas for new content (that’s how I found this blog!) the traffic volumes are significant) 78. This content was simply about insight and ideas about how they run their business.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Online Marketing Institute

JANUARY 4, 2011

AdSense/CPC Blogging & RSS Design Getting Started Making Money Traffic / Promotion The Step-by-Step Guide to Guest Blogging June 14, 2010 · 33 comments This is a guest post by Ann Smarty of MyBlogGuest.com. Your approach and professionalism is very important if you want to gain the attention of busy bloggers!

Blogger 40

Blogger Adsense Twitter Buzz 40

Marketing Insider Group

OCTOBER 2, 2020

Every content marketer faces the challenge at some point of trying to figure out how to publish enough content to make a difference to your audience and your business. I asked them simply for permission to allow me to syndicate their existing blogs through an RSS feed. But you only have a tiny budget. Let me explain a little further.

Ad Building 339

Ad Building RSS Lead Ranking B2B Thought Leadership 339

Online Marketing Institute

DECEMBER 23, 2010

Really any business can leverage video to teach prospects how to solve problems either using their products or not. In addition, many business block YouTube either by policy of firewall so for B2B companies that can be a serious detriment. link] 2010 B2B Marketing Blog Posts | A Comprehensive List – KoMarketing Associates [.]

Youtube 40

Youtube B2B Marketing Video Marketing Content Marketing 40

Online Marketing Institute

MARCH 13, 2011

Home About Selling At a Startup Entries RSS | Comments RSS Power Selling Tools: Things Every Startup Sales Team Needs Posted on February 8, 2011 by admin In order to sell effectively at a startup your sales team needs every tactical advantage possible. This is like drinking from a fire hose. This is where JigSaw comes in.

Startups 40

Startups Leadlander Jigsaw Tools 40

Online Marketing Institute

NOVEMBER 8, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

SEPTEMBER 21, 2010

You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. You’re in an industry (photography) and are a business type (small) where a lot of people would say “social media isn’t for me&#. Those type of comments are why I do it.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Online Marketing Institute

DECEMBER 23, 2010

MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? Mar 17, 2010 at 11:34am ET by Andy Komack B2B companies crave leads. Outsourced Marketing – Hubs exist only if they attract website traffic, and they spend time and resources on their SEO, PPC, and Social Media efforts. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40