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The Marketing Book Podcast: “Forget the Funnel” by Georgiana Laudi

The Forward Observer

Teams try everything they can to drive more traffic, leads, and signups. An online marketer since 2000, she began her track record as a marketing executive and product growth advisor in 2010, working with high-growth recurring-revenue startups. So why is marketing it so hard? Many SaaS companies struggle with marketing.

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2022 CMOs Don’t Want 2010 Solutions: Why The Forrester Wave™ Misses the Mark

Metadata

First, an obvious one: Business decision-makers spend significant time with digital media. That’s why today’s marketers only use display to drive traffic to their website to retarget them on channels that actually convert, like LinkedIn and Facebook (where, incidentally, ads cannot be blocked). What Forrester got right.

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Our New Pricing Is All About What You Care About Most: Converting More Traffic

Unbounce

Over the past year, Unbounce has really focused on fuelling growing businesses and empowering digital marketers like you. You expect they’ll help you convert more of your traffic. Leads, Sales, Signups—It’s All About Converting More Traffic. When you succeed, so does the provider. Hey, we’re not perfect.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 1

Webbiquity

Struggling to increase blog traffic? Learn how to make your blog the center of your social media efforts, build traffic, write great posts and more here in some of the best tips, tactics and guidance for blogging of 2010 so far. 100+ SMB Blogging Ideas to Kick Start 2010 by Small Business Trends.

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Social Media Marketing Strategies for 2010

Webbiquity

Marketing Sherpa last week released its 2010 Social Media Marketing Benchmark report. Among the key findings from the report: Despite the lingering economic malaise, companies across virtually all industries plan to increase budgets for social media marketing in 2010. Subscribe to the comments for this post? Seed this on Newsvine.

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7 Key Stats That Point to the Future of Marketing

Marketing Insider Group

That same McKinsey study reported that in 2010, the percentage of online CPG purchases was already at six percent. Audience and content analytics will rise in importance, as will detailed enterprise content marketing strategies that deliver on business goals and ROI. That number will only rise as they turn online to do business.

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Best Business Blogging Tips and Guides of 2010 (So Far), Part 2

Webbiquity

Find the answers to those questions and others here in more of the best guides to business blogging of 2010 so far. Pete Hollier lists the top ten blog directories for listings that will generate both direct traffic and valuable backlinks. 4 Business Blogging Best Practices by HubSpot Blog. Share this on Technorati.