Convince & Convert

MARCH 4, 2010

Blogging for Content This is the scenario where you are writing a blog with considerable emphasis on search optimization, attempting to drive traffic to the blog via strategic content creation and keyword inclusion. Very helpful post, Jay. Very helpful post, Jay. What do you think? What do you think?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. You can read his entire blog post here. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 21, 2010

This timeless classic, one of the first bestselling self-help books published in 1937 and sold over 15 million copies globally is still relevant today. A B2B blog is the perfect online tool to accomplish that. Without passion and expertise, you will have a hard time sustaining your business blog over the long haul.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Hubspot

JULY 23, 2010

If you can include your keywords. Graphs, diagrams and even screenshots can come in handy as useful blog images. A good interactive video can help your blog go viral. View this document on Slideshare and click download at the top of the document to get a copy of this checklist for your business. Blog Checklist.

Business Blogging 28

Business Blogging Webinar Metrics RSS Ning 28

Industrial Marketing Today

AUGUST 24, 2009

RESEARCH Even before I open up my trusty word processor, I head over to Google’s Keyword Tool. That led me to other popular search terms like blog content creation, content creation help, online content creation etc. It helps me to get my thoughts organized, rearrange ideas until I feel good about the flow of my content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

AUGUST 20, 2010

Anything you can do to help them find the right information quicker will score big with engineers. You need to move beyond the free Google Custom Search tool for websites. Website copy optimized for keywords and phrases is how your technical audience will find you. It applies across the board to all engineering disciplines.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Ranking 60

Hubspot

JULY 13, 2010

Online marketing helps to reduce these costs and improve efficiencies for these KPIs as well as others. Leave the details of keyword selection, content creation and social media engagement to your marketing team. Search engines charge businesses every time a person clicks a paid link to visit a business website.

Online Marketing 28

Online Marketing Work Management Marketing Management Advertising Agencies 28

Online Marketing Institute

MAY 18, 2010

It’s helpful to know what types of documents or information is published as you build out your content strategy and optimization plan. Once there’s a clearer picture of what content and media assets there are to work with, they can be mapped by keyword topic. How many off site? out of 5) Loading.

SEO 40

SEO Top of Funnel AIDA Digital Asset Management 40

Webbiquity

JANUARY 7, 2020

The start of 2020 marks 10 years since the launch of the Webbiquity blog in January, 2010. Barely missing the top 10 were three posts that compiled the funniest, most creative, and most off-beat marketing posts of the year: Funny Business: The Best Digital Marketing Humor, 2013 Edition ; What’s So Funny About Digital Marketing?

Advertising Benchmark 50

Advertising Benchmark Marketing Analytics Tools Copywriting Social Media 50

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Pricing Based on Customer Expectations , May 26, 2010. Should You Use Foursquare for Your Business? June 7, 2010. CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). March 18, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

B2B Marketing Zone Posts

AUGUST 3, 2010

July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. But that’s content for another blog post. Best of B2B Marketing. doth protest.

Ning 40

Ning Paid Content Facebook Sales Management 40

Online Marketing Institute

JANUARY 4, 2011

com : I have been struggling with getting the other managers here to help me update our corporate blogs. I’m already brainstorming some ideas to help inspire (and reward) my company’s. “With social media and blogging, it’s kind of changing that dynamic.&# Lisa Keller : Great post!

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Industrial Marketing Today

OCTOBER 26, 2009

Use a free tool like Google’s Keyword Tool to find search terms and long-tail keywords that people are using to search for information related to your products and services. Place the keywords and/or key phrases at the top of the page, which will reinforce the visitor s/he is at the right place.

Traffic 60

Traffic Lead Ranking Lead Scoring Top of Funnel 60

Hubspot

SEPTEMBER 26, 2013

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. An individual or group of people usually maintains a blog. Business Blogging. Yes, let’s start this darn glossary already. A/B Testing. This is short for web log or weblog.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

B2B Marketing Zone Posts

JULY 7, 2010

A fascinating “hardcore” B2B social media success - grow - Practical Marketing Solutions , June 20, 2010 With many companies now engaged in social media marketing strategies for nearly two years or more, success stories are starting to emerge, even in the difficult marketing world of industrial B2B. Best of B2B Marketing. Seems doubtful.

Social Media 40

Social Media Inbound Marketing Enterprise Management Social Marketing 40

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

So, here are the Best of B2B Marketing for August 2010 based on on social signals. Ten social media and technology mega-trends to watch - grow - Practical Marketing Solutions , August 10, 2010 I just read a fascinating (and lengthy!) And it’s become an imperative point of presence for businesses (or has it ?). How do you do it?

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40

Webbiquity

MAY 14, 2013

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. more here in 30 of the best business blogging guides and resources of the past year. Why You Want To Be the Last Blog Standing by Outspoken Media.

Resources 100

Resources Tips Blogger Social Media 100

Webbiquity

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100

Webbiquity

NOVEMBER 12, 2013

How can marketers help their organizations move from “social media marketing” to “social business”? 65% of respondents of global business executives say their organizations use social business tools to understand market shifts; 45% to improve visibility into operations; and 45% to identify internal talent.

Paid Content 100

Paid Content Social Media Statistics Enterprise Management 100