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New Study Reveals the Lifetime Value of a Blog Post

Convince & Convert

As part of the study, The Halverson Group evaluated 62,863 blog posts generated between August 2010 and February 2012. For the everyday marketer or the rank and file blogger, the study produced a research-based metric that can be used to calculate the true lifetime impression delivery of a blog post. View the full study here.

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How Did We Do??!! How (Not) to Ruin the Customer Experience by Asking for Feedback

Webbiquity

Bloggers started writing about how online reviews help with SEO. I don’t often go off on rants, but as Shep Hyken recently wrote in Forbes : Today, 89% of companies compete primarily on the basis of customer experience – up from just 36% in 2010. Within a decade, eons of business practice were reversed. He did a fine job.

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12 of the Best WordPress Guides, Hacks and Plugins of 2010

Webbiquity

8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Automatically display each post’s word count? Helpful guidelines on plugins, post titles, pages, permalinks and pinging improve the search engine rank of and increase search traffic to your WordPress blog.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Opposite of Advertising How can a company embark on an branding campaign without prominently displaying its logo? You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

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The Six Minutes Challenge

The Effective Marketer

You have sat through your fair share of hour-long PowerPoint displays that were accompanied with a not so good speaker. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

“Liking&# is a public display of affection for the brand… it’s endorsing the brand. “Liking&# is a public display of affection for the brand… it’s endorsing the brand. link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.]

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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.