Convince & Convert

APRIL 20, 2010

Which is closer to buying, a consumer searching for “flat panel TV&# or a consumer searching for “26 inch 720p flat panel TV.&# ? But the reality is, your blog is probably a lot more broad than you think.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

JULY 11, 2011

These were the kind of conversations we found when we started listening to people talking about SunButter in 2010. I don’t have to visit Skittles.com before I buy a bag of Skittles. So social traffic to the website became an important metric to determine whether fans were spreading the word about where to buy SunButter.

Social Media 139

Social Media Media Blogger Loyalty 139

Convince & Convert

JULY 27, 2010

First of all, tremendous thanks to the incredible team of guest bloggers who did an amazing job keeping the content fresh, and the conversation lively. What I really appreciated about the C&C guest bloggers is that almost across-the-board they wrote about topics that I never would have thought to have tackled. Visits are up.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 20, 2010

RT @MikeCorak: Honored as guest blogger on C&C-RT @jaybaer: 5 Steps to Winning Fans with Content Strategy [link] [link] Abby Thanks for the resources. About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. I actually work at Vertical Measures!

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

The Effective Marketer

MAY 3, 2011

Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail? link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Ambal's Amusings

JULY 21, 2010

We asked Bernie Borges "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" Bernie is a podcaster, blogger and frequent speaker on social media trends in business. " Bernie Borges’ Marketing Prediction for 2010. Bernie is also the author of Marketing 2.0:

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing & Strategy Blogger 100

The Effective Marketer

AUGUST 30, 2010

The skills that worked offline to help you buy or beg or bug your way in are the skills of interruption and coercion. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing. Online success comes from thinking like a journalist and a thought leader”.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JULY 29, 2009

An interesting post by Steve Johnson talks about marketing not being a list, but rather an approach to solving customers problems and helping buyers to buy. The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking What’s Your Marketing Approach? United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

The Effective Marketer

MAY 9, 2011

When companies start to tailor content to different audiences and stages of the buying cycle, they greatly increase the amount of content, and the type of content needed changes&# Marketing Roles Are Evolving Marketing used to have clearly defined roles. United States License.

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Convince & Convert

JUNE 29, 2010

More people making stuff (100 million bloggers can’t be wrong) 2. More people making stuff (100 million bloggers can’t be wrong) 2. We’re Making Progress Together As I see it, the recipe for improving the world through collaboration has three steps: 1.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

The Effective Marketer

MAY 18, 2010

Telemarketers often regret the call because the passionate marketer keeps analyzing their sales pitch instead of buying something. This entry was posted on Tuesday, May 18th, 2010 at 12:05 pm and is filed under Hiring , Marketing Management , Teamwork. Job Marketers are, unfortunately, the majority out there. United States License.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

ViewPoint

MAY 23, 2011

Today we're honored to have guest blogger Ruth Stevens share her thoughts on database marketing. Have a look at the reports here: 2009 and 2010. In case you are not familiar with this new way to buy prospecting data, let me provide some background. Response files were typically sold on a list by list basis.

Resources 120

Resources B to B Work Management Marketing Management 120

The Effective Marketer

FEBRUARY 15, 2010

What can we do to improve clickthrough rates and, more importantly, to get people to buy/download/register? This entry was posted on Monday, February 15th, 2010 at 8:15 am and is filed under Email Marketing , Online Marketing. Instead of asking how to match the industry averages, ask instead: How can we improve deliverability?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Online Marketing Institute

NOVEMBER 2, 2009

Virtually every b2b buying decision involves some level of research on the web. Buyers won’t buy from you if they can’t find you. Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Digital Marketing World Forum

FEBRUARY 4, 2020

One study found that 82% of surveyed consumers would consider buying a product if a micro-influencer recommended it. Just take travel blogger Lauren Bullen ( @gypsea_lust ), who has stated that she won’t do a sponsored post for under $3,000. They’re affordable. Even big non-celebrity influencers can be out of reach for many brands.

Brand Identity 62

Brand Identity Branding Ad Building Case Studies 62

Convince & Convert

JULY 21, 2010

Marketers have a responsibility to ensure that bloggers are providing disclosure and that statements are not misleading or unsubstantiated. Having a social media policy is considered an enforcement action by the FTC, which can be important if you are sued for misleading or unsubstantiated claims on a blog or by a blogger.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Outgrow

JANUARY 22, 2020

He started as an e-commerce agent, selling on eBay and buying in bulk from Alibaba. He released an Amazon best seller ‘Make Money Online’ in the year 2010 and by the next year he had joined MOBE. He advises aspiring bloggers to find their niche. Ian Fernando. His first affiliate job was with AzoogleAds. Create traffic first.

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

The Effective Marketer

FEBRUARY 16, 2009

The good surveys, or should I say effective surveys, are the ones that get people to fill them out giving you enough insight into their market/purchasing process/buying habits/etc. With the advent of cheap online survey software, everyone it seems is creating and sending out surveys. that will positively affect your campaigns.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 22, 2010

link] Deliverability Days Wrap Up + Fabulous Marketing Finds from Around the Web: 9/23/2010 « Topica's Blog [.] I especially like your comparison of social media to digital bumper stickers and an expression of passion for something, as opposed to permission to market to them.

Social Media 135

Social Media Media Webinar Metrics Paid Search Agency 135

Industrial Marketing Today

APRIL 28, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website A Blogging Style to Call Your Own by Achinta Mitra on April 28, 2010 in Industrial Marketing Blog , Industrial Marketing Strategies , Social Media Marketing Creating a blog is not too difficult but building an active community around it is.

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Webbiquity

MARCH 28, 2011

B2b buyers use social media tools throughout their buying processes, from problem-solving and how-to content in the initial research phase through product/vendor comparisons and customer experience validation. Bloggers provide much of this information, supplementing the reporting and commentary of trade publications and industry analysts.

Social Media 100

Social Media Vendors Media B2B 100

The Effective Marketer

JANUARY 17, 2009

As you discuss the plan of action with your team and with the stakeholders (see previous post), you are also getting buy-in for carrying out the tasks. Effective managers in general are good at taking the responsibility of communicating their decisions to the organization, ensuring everyone is on board and aware of what will happen.

Planning 100

Planning Work Management Marketing Management Effectiveness 100

Convince & Convert

MAY 12, 2010

May 12th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Jennifer Maggiore, CEO of Maggiore Consulting, a multi-media lead generation firm and co-host of Locals Only: a Phoenix-based live Internet show.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. A B2B blog is the perfect online tool to accomplish that.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Convince & Convert

FEBRUARY 15, 2010

You are becoming one of my favourite bloggers! Social network connectivity is becoming the post-modern email newsletter. (For a vote for integration) [link] [link] Josh Shua Peters RT @jaybaer: Why is your email and social media being handled by different people? (a

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters.

Newsletter 114

Newsletter Social Media Media Paid Search Agency 114

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Convince & Convert

FEBRUARY 11, 2010

February 11th, 2010 |Written By: Jay Baer | View Comments Tweet Guest post by Bob Dennis , freelance Web designer with experience in everything from audio production to social networking. After two-and-a-half years, iPhone app developers are getting fed up with Apple’s lengthy and often inconsistent approval process.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

The Effective Marketer

APRIL 29, 2009

In your first conversation with a vendor, you should list all the uses (maybe even share the grid with them) for the tool you want to buy and ask for a demo showcasing the specific requirements you have. This way you make sure you control the sales process and don’t waste time with a tool that does not have a feature you consider critical.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

Convince & Convert

SEPTEMBER 7, 2010

link] links for 2010-09-07 | Glenn Friesen [.] Heading over to buy it… Guest I really don’t want to be one of those people that trashes an author online but the thing I have never understood about Scott is the claims he makes all over the web. Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Hubspot

MAY 2, 2019

In 2010, BlackBerry hired actresses to flirt with men at bars and tell the clueless bachelors to put their numbers in BlackBerry phones that the company gave to the actresses. And by manufacturing a positive brand association that would compel the men to buy their product, they essentially manipulated their feelings to peddle a phone.

Ideal Customer Profiles 74

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 74

Convince & Convert

AUGUST 2, 2010

facebook Rocks [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes. link] [link] objectivemarketer Facebook Success Summit 2010 @marismith @jaybaer @briansolis @mike_stelzner @ekaterinawalter and the likes.

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121

The Effective Marketer

JUNE 13, 2009

Part of the challenge is reaching enough people with your message so that at least a significant number of them decide to buy. Odds are that someone may eventually buy the product or service. Reply Kaila Woodie says: February 5, 2010 at 10:18 am Hi. And how do you reach even greater number of prospects? Give away free stuff.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

JUNE 7, 2010

This is the overarching theme: [link] [link] tbjbuzzient RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] tbjbuzzient RT @jaybaer: Delivering Happiness Delivers Indeed [link] [link] Joe Sanchez RT @jaybaer: Should you buy the new book from @zappos – "Delivering Happiness"?

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). But I need your help with the biggest change – the header. And while I have my photo on the right side of every page (I like the photo – by my friend Tyson Crosbie – do you?),

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109