Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? The real genius (or ruin) of Facebook’s Open Graph API is that it makes our interpersonal relationships as available as air (as Charlene Li predicted 18 months ago).

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Social Media Media Curation Webinar Metrics 134

chiefmartech

SEPTEMBER 21, 2017

Here’s one of the first presentations I gave on that topic in 2010. You need to balance the needs of customers and partners, and while those missions are often aligned, they’re not always perfectly aligned. In the big picture, the platform must adapt to evolving customer needs in order to thrive.

Hubspot 0

Hubspot Enterprise Management Work Management Marketing Management 0

Online Marketing Institute

AUGUST 14, 2011

Important caveat: Social isn’t just for ‘generating leads’ but can be used for many, many things, such as improving customer experience, reducing support costs, and improving products. Revenue is the most needed one now, hence my addressing it here. Revenue is the most needed one now, hence my addressing it here.

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Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web. What do I do?”

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Social Media Ideal Customer Profiles Paid Content Media 155

chiefmartech

JULY 31, 2023

In this scenario, where a few super apps do it all, I don’t think you’d need a lot of custom-built software either. Option B: AI lets everyone build most martech custom Option B doesn’t converge to one-app-to-rule-them-all. It could easily 100X the amount of custom software “apps” in the world.

Work Management 79

Work Management Marketing Management API Cross-Selling 79

Adobe Experience Cloud Blog

DECEMBER 15, 2009

40% of Marketers plan to increase their budgets in 2010. Twitter announces an API to help control, standardize and mainstream retweeting. Study: Many e-mail campaigns alienate customers. University of Missouri Researchers Find Search Process Affects Cognition and Emotion. FTC Urged To Clamp Down On Data Collection Online.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Online Marketing Institute

DECEMBER 23, 2010

You’re also engaging with customers, helping to solve their business problems and maybe even documenting the process with case studies. Engage the Community In the past, your customers may have had little interaction with each other, and the outside world could only see a list of customers on your website (if you put them there).

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

OCTOBER 29, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

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Martech

FEBRUARY 24, 2022

Target customers. Key customers include Cardinal Web Solutions, Einstein Industries, Molina Healthcare, Slamdot, West Dermatology and Workshop Digital. Provides a real-time view of the customer journey to have smarter customer conversations. Target customers. Atlanta-based CallRail was founded in 2011. CallSource.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Online Marketing Institute

NOVEMBER 8, 2010

The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. From 2008 to 2009, Kinaxis saw a 270% increase in web traffic to Kinaxis.com and a 320% increase in conversions (customer leads), as a direct result of introducing the community.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

OCTOBER 5, 2010

You’ll find the answers to these questions and many more here in 50 of the best Twitter tools, posts, how-to guides and rants of 2010 so far. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

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Twitter Stats Tools Tips 100

Customer Experience Matrix

NOVEMBER 1, 2013

There was a really interesting discussion this week over on Scott Brinker’s ChiefMartec blog about the evolution of marketing automation systems into “platforms” that each support a swarm of satellite applications connected through open APIs. Another aspect was whether it matters how hard it is to create the integrated applications.

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Marketing Automation Services Enterprise Management Marketing Management Marketing Automation 120

Online Marketing Institute

JULY 31, 2012

2010 Eddie and Ozzie Awards Call for Entries OPEN! The breakdown: “Pinterest doesn’t have an open API yet, so data has been pretty limited. It’s also simple to customize.” Case Studies in Custom Content. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Video Center.

Social Media 40

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Convince & Convert

SEPTEMBER 8, 2010

Facebook allows minimal customization in terms of overall layout, look and feel. The Open Graph API was a giant leap past that. Something about the customization of it lends itself to a particularly annoying, dramatic, emo environment that I found to be negative senior year of high school/freshman year of college, I think.

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Paid Content Facebook Paid Search Agency Advertising Agencies 137

chiefmartech

FEBRUARY 19, 2018

They work in, or closely with, marketing teams to leverage technology to improve marketing performance and deliver remarkable customer experiences. Over a couple of years, the idea was refined, and my first presentation at a conference on it was Rise of the Marketing Technologist in April 2010. In 2010, I had an epiphany.

Work Management 68

Work Management Marketing Management Marketing Automation Services Verticals 68

Customer Experience Matrix

MARCH 19, 2015

Remember how much simpler life was back in 2010? Among our quaint notions, we thought that B2B companies couldn’t build predictive models because they didn’t have enough data about their customers and prospects. A real-time API can integrate with other CRM and marketing automation systems.

Lead Ranking 120

Lead Ranking B2B Sales Work Management Marketing Management 120

Hubspot

DECEMBER 30, 2011

Application Programing Interface (API) - An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API. As of June 2010, LinkedIn had more than 70 million registered users, spanning more than 200 countries and territories worldwide.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

A Application Programing Interface (API) - An API is a documented interface that allows one software application to to interact with another application. An example of this is the Twitter API. I Inbound Marketing - Inbound marketing is a style of marketing that essentially focuses on getting found by customers.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. Target customers. Key customers include Integrate, TripActions and Okta. Target customers. and international customers.

Marketing Attribution 112

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 112

Customer Experience Matrix

JANUARY 31, 2014

Agencies can create their own branded version of the system and have full control over what they charge their customers. SimplyCast is yet another multi-channel system, although it was designed that way from its start in 2010 and – quite unusually these days -- uses its own messaging tools rather third party systems.

Marketing Automation Services 120

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Convince & Convert

AUGUST 26, 2010

You need to be creating custom charts and graphs and ideas that speak directly to the operational realities of each client. Assuming you want to dive into the pool of custom graph creation and data manipulation, you’ll probably do so in Microsoft Excel. or engaged in brand reputation management, often on a weekly basis. .

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convert

APRIL 25, 2023

“Artificial intelligence is the study of how to create computer programs that can perform tasks that would require human intelligence to complete” (Nilsson, 2010, p. Without catching this and just copy-pasting, you’d get complaints from customers about why your product isn’t matching what they read about it. My process 1.

Marketing AI 52

Marketing AI Optimization Multivariate analysis Marketing Automation Services 52

Convert

MARCH 21, 2023

As opposed to session recordings, which are a form of qualitative data, like customer interviews, which tell you why these things are happening on your website and apps. In many ways, they don’t replace actual interviews with customers. Conversely, you probably hover over things you’re not particularly that interested in.

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Customer Experience Matrix

MARCH 25, 2012

a parameterized API call) that makes the Kwanzoo pages available within Eloqua’s own content builder and can read Eloqua cookies in real time to help guide the response selection. There’s certainly a market today for this approach: Kwanzoo has landed about 25 clients since its launch in 2010 and seems to be growing nicely.

Advertising Channels 120

Advertising Channels Eloqua Ad Building Paid Search Agency 120

Lenny's Newsletter

AUGUST 8, 2023

Founders spoke to a median of 30 potential customers to validate their idea before committing. ~40% Cold outbound works—it’s the second most common way to get your early customers. 40% of startups pivoted at least once before landing on their winning idea—oftentimes more than once. About 20% were solo founders.

Startups 52

Startups Work Management CPO Enterprise Management 52

Porch Group Media

DECEMBER 17, 2018

In the US, customers make an average of 19 purchases online per year, the second most in the world behind Asia. As the leading giant of eCommerce, Amazon has grown from $34 billion in 2010 to a projected $303 billion in sales in 2020. They match, merge and cleanse this data into a unified record for each customer.

Trends 45

Trends eCommerce Multi-Channel Emarketing 45

Contify

NOVEMBER 18, 2018

We implemented our first text analytics algorithm back in 2010. A platform for continuous monitoring of thousands of websites for new information on competitors, customers, industries and other signals such as sales opportunities. Here are a few: Some of the websites are integration-friendly and have RSS feeds and APIs available.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Planning 40

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website. Build a website.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

With FBML and a flurry of new easy-to-use Facebook tab customization providers like North Social (check them out, really great stuff), it’s now possible to include on your Facebook fan page much of the most engaging content and functionality that previously was the sole property of a freestanding website. Build a website.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Lead Liaison

MARCH 2, 2016

ALLEN, TX — March, 2 2016 — Mailjet , the all-in-one email service provider, and Lead Liaison, the leading provider of sales and marketing automation software to the mid-market, announced a technology partnership to offer customers more choices when delivering their email marketing campaigns.

Lead Liaison 48

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Hubspot

SEPTEMBER 26, 2018

According to a study by Nature, the simple message, “Get out the vote,” above Facebook News Feeds might have driven up to 340,000 additional votes in 2010. Back in 2016, Facebook made a big push to get banks to develop Messenger bots for customer service purposes. Read full story >> Image via TechCrunch.

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Google Amazon Advertising Agencies API 64

Webbiquity

OCTOBER 10, 2012

What the reviewers had to say: “Utilize eShop if you want customers to create profiles to sign up on your site to purchase your products and services. With Jigoshop plugin you can create multiple product types, apply detailed attributes making sure that your customers will find any product with just a couple of clicks.

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Convince & Convert

MARCH 16, 2010

In true Twitter fashion, it wasn’t “rolled out” per se, it just appeared as part of the API that third parties access. Enterprise customers and agencies are using Infegy's Social Radar ( [link] ) to monitor, measure and analyze brand sentiment (over any date range back to 2007) across the entire social web – not just Twitter.

Social Media 125

Social Media Media Paid Content Webinar Metrics 125

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

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Convince & Convert

SEPTEMBER 23, 2010

It came from a Canadian computer sciences student who uses his free time pretty damn wisely. &# I’ve been wondering whether the Open Graph API will yield an explosion in Facebook-powered satellite applications (like the 2,000+ Twitter add-ons that all seems to start with “tw…&# ). Or Microsoft. link] jaybaer Great tip Ike.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165

Online Marketing Institute

NOVEMBER 2, 2010

From Starbucks to taco trucks , the use of social tools like Facebook Facebook and Twitter Twitter to spread awareness about a business to customers is widespread because that’s where brands find prospective customers and engage with existing patrons. The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Content Standard

JULY 26, 2016

When Facebook opened API access to its marketing and advertising platform to us in 2010, brand marketers came rushing in, seeking the first-mover advantage into a new channel that accounted for an increasing amount of people’s time and attention at home and at work.

Marketing & Strategy 40

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