Online Marketing Institute

AUGUST 14, 2011

Why are social analytics so important? View Comments patrickdh Look forward to reading it – more than ROI – a holistic view as to where you should be taking social media activities – is fundamental. link] Research Report: A Framework for Social Analytics | Thought Experiments [.] United States.

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. This entry was posted on Monday, August 30th, 2010 at 8:45 am and is filed under Communication , Content Marketing , Online Marketing.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Convince & Convert

MARCH 4, 2010

In PR, measurement has always been a finger in the wind exercise. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

FEBRUARY 24, 2010

link] [link] WordWrite PR RT @kyleplacy: RT @jaybaer: 6 key need-to-knows about social media's impact on your business. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Im Jay Baer.

Conference 116

Conference Organization Paid Search Agency PR 116

markempa

SEPTEMBER 12, 2007

Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics. Her article summarizes some new research by the Association of National Advertisers in conjunction with Marketing Management Analytics.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Convince & Convert

APRIL 6, 2010

Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site. Consider adding some of these to your list if they differ from your analytics results. Im Jay Baer.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

APRIL 28, 2010

Sore spot with us PR types.) Sore spot with us PR types.) Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. link] Russ Henneberry Wow.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

markempa

JANUARY 19, 2006

Use a Web analytics tool to monitor your Web visitors. Also, if you’re a B2B marketer with a complex sale, check out Tracking ROI From Web Generated Leads for additional ideas on this topic. Use a Web analytics tool to monitor your Web visitors. Heres a summary of Michael Ortners eight points: 1. Use tagged URLs.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Leads 120

Convince & Convert

AUGUST 10, 2010

month), so filtering and more and more analytics are important to our customers. It will be a great year ahead to see how social media analytics can directly measure and drive sales. It’s in our DNA. Viral Heat data includes location, wherever available. That’s achievable for most small businesses. Raj [link] esta h.

Paid Content 135

Paid Content CRM Paid Search Agency Social Media 135

Convince & Convert

SEPTEMBER 20, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. The statistics truly were surprising—and the equally surprising subheads made it fun to [.] Im Jay Baer.

Social Media 161

Social Media Media Stats Statistics 161

Convince & Convert

JUNE 2, 2010

June 2nd, 2010 |Written By: Jay Baer | View Comments Tweet Is the interconnected Web bringing us together, or making us all distracted voyeurs? In addition to their desire to be the hub of the Web, and create the greatest analytics-driven advertising platform imaginable, Facebook wants to enable our relationships to curate the world for us.

Social Media 135

Social Media Media Curation Webinar Metrics 135

Convince & Convert

MAY 11, 2010

You can study your Web analytics, and see which pages get the most traffic, and what questions are likely to be in prospects’ minds when they are on those pages. Nonetheless, BK drove buyers into their restaurants and tracked ROI to the penny using Facebook. Or, you could survey Web site visitors, gathering data in real-time.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

QuanticMind

DECEMBER 5, 2019

Back in 2010, hotel and airline apps were just getting started, yet now they are just as important to the travel industry as other major businesses. . The challenge businesses have is reworking their entire data management process, including integrating CRM and revenue analytics. . Achieving ROI from Advertising Investment .

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Convince & Convert

MARCH 23, 2010

We've been talking about what “our community&# looks to our blog for, and a quick peek at the blog analytics showed me that over 60% of visitors are first timers and not long time readers. At first, you knew everyone at the party. And many of us in the social media space are guilty of that particular sin. Thanks for the help.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Online Marketing Institute

NOVEMBER 8, 2010

This was followed by a three-way tie between lack of organizational knowledge, need to prove ROI, and concerns over negative feedback (about 50% each). About the Data: In March 2010, White Horse conducted a survey of 104 corporate marketers across a range of businesses about their companies’ use of social media marketing.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Convince & Convert

MAY 26, 2010

The metrics available on Facebook are in many ways better than you can get from Google Analytics. But if your saying Twitter isn't a tool as in a hammer, that you can use to build your SEM, SEO, or PR then I am not following your logic. Facebook fan pages are email newsletters 2.0 Im Jay Baer.

Social Media 136

Social Media Media Paid Search Agency Video Marketing 136

markempa

NOVEMBER 15, 2005

« Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Webbiquity

JANUARY 19, 2016

ROI is still tough to measure. 60% of marketers identify “measuring ROI” as one of their top three social media marketing challenges. The tools most commonly used to measure social media marketing results are the native analytics provided by the social networks (Facebook, Twitter, etc.) Google Analytics) at 59%.

Social Media 100

Social Media Stats Social Marketing CMS Development 100

Online Marketing Institute

NOVEMBER 8, 2010

Today’s websites, Google Analytics, and a host of other mechanisms collect, store and analyze reams of data on our behalf and much of it is precisely what’s needed to calculate ROMI. These days, a good ROI calculator can turn any of us into a financial whizz who frequently calculates his or her return on marketing investment.

ROMI 40

ROMI Budget Programs Cost Per Click Marketing Budget 40

Webbiquity

MAY 3, 2011

Many of these were other B2B marketers, but others were social media experts, journalists, PR professionals, or just plain fascinating personalities. Marketing, author of PR 2.0: Deb is a journalist-turned-PR pro. She’s president of Strategic Objectives, an award-winning PR agency in Toronto. Becky Denniston. Gail Nelson.

Twitter 100

Twitter B2B Thought Leadership Enterprise Management Work Management 100

markempa

NOVEMBER 10, 2005

« B2B Lead Generation Blog Adds FeedBlitz for Email Notification | Main | Google Makes Web Analytics Free but will it help your lead generation? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Sales Cycle 120

Sales Cycle Lead Generation B2B Sales Leads 120

Convince & Convert

SEPTEMBER 21, 2010

That said, they also have the option of assisting users in set up as it is more cost effective for them to work with the data analytics team determining objectives. It is very economical for a smaller PR agency or large (from $9.99 Once they are categorized its easier to go far beyond looking at this as a metric and move toward ROI.

Social Media 158

Social Media Media Paid Content Work Management 158

Online Marketing Institute

DECEMBER 23, 2010

Kaila Strong | Dec 6, 2010 | 0 Comments Tweet Arguably, social media marketing for B2B companies is one of the most difficult campaigns to run. Article Archives by Kaila Strong Social Syncing: Cross Platform Marketing - Nov 8, 2010 Social Search Commands for Everyday Use - Oct 11, 2010 Search and Social: Are You Missing Out? -

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Online Marketing Institute

MAY 26, 2010

The post is a follow-up piece to an earlier article Estill wrote where he suggested that ROI, or return on investment, on marketing is a bogus term. While they’re both interesting reads and contain valid points, the idea that ROI and metrics are difficult to measure isn’t true. Read his blog here [link].

Social Media 40

Social Media Advertising Channels Media Blogger 40

Atomic Reach

JANUARY 3, 2019

He has created his own successful digital agency that focuses on providing honest feedback to clients while helping them enhance their own ROI. Mark Schaefer has over 30 years of experience working in global sales, PR, and marketing. Looking for a one-stop-shop for business development that includes an emphasis on branding and PR?

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Webbiquity

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. Need more evidence that measuring social media ROI is hard? The Atlantic ). Convince & Convert ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

JULY 13, 2010

I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. Your digital folks and your traditional PR practitioners need daily inspiration…and you can’t fulfill all of those needs and run a business. If your PR firm isn’t ready for you to evolve, gently, politely ignore them.

Social Media 140

Social Media Media PR Webinar Metrics 140

Marketing Insider Group

OCTOBER 16, 2021

Data and analytics can help you to build better marketing campaigns. They also can demonstrate the ROI and value of marketing to C-suite and the rest of the organization. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010.

Work Management 251

Work Management Marketing Management Paid Search Agency Budget Programs 251

Marketing Insider Group

NOVEMBER 16, 2019

Data and analytics can help you to build better marketing campaigns. They also can demonstrate the ROI and value of marketing to C-suite and the rest of the organization. Almost 90% of companies are now competing primarily on the basis of customer experience, compared to only 36% in 2010.

Work Management 277

Work Management Marketing Management Paid Search Agency Budget Programs 277

Online Marketing Institute

NOVEMBER 8, 2010

When adding social media into the mix, marketing departments must be able to prove success, and oftentimes lead generation and ROI are two measurements that upper management wants to see. Regus chose Affect Strategies , a PR, marketing and social media firm specializing in business-to-business companies, to run their New York campaign.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

LeanData

FEBRUARY 22, 2016

As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. I wouldn’t directly credit our success to analytics,” said Lacob, 27. The use of analytics in sports is nothing new.

Marketing Attribution 76

Marketing Attribution Analytics Statistics Storytelling 76

Ambal's Amusings

FEBRUARY 9, 2010

We asked Tom Pick "What are key marketing trends and predictions for 2010? What actions should marketers take in 2010?" " Tom Pick is an online marketing executive with Minneapolis-based B2B marketing and PR agency KC Associates , and writes the award-winning Webbiquity. Tom Pick 's Marketing Action for 2010.

Social Media 100

Social Media ROI Media Paid Search Agency 100

Convince & Convert

MAY 20, 2010

May 20th, 2010 |Written By: Jay Baer | View Comments Tweet Originally, he was called Machaca. They are tracking all of that, and by Christmas, Facebook will be a formidable competitor to Google Analytics. social media ROI) [link] [link] Gary Alan Miller Are You Suffering From Premature Calculation? Two problems arose.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

Convince & Convert

SEPTEMBER 21, 2010

I mined my Google Analytics and put together a list of the 25 most popular posts that have ever appeared on this blog , ranked by total number of page views. Most of the rest are from spring 2010 or earlier. Mostly from me, with some terrific assistance from talented guest authors. SuzanneVara [link] Worob Thanks for sharing, Jay!

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. ROI remains a contentious issue, but in at least a few areas best practices began to emerge. Should social media be under the overall purvue of marketing or PR? 85% of Inc.

Social Media 100

Social Media Paid Content Tactics Tips 100

B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 100 Tips for Trade Show Lead Generation - B2B Lead Generation Blog , May 11, 2010 Lead generation remains the top reason most companies exhibit at events and tradeshows. Best of B2B Marketing.

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. SazBean ( Social Network Analytics Measurement Social Media ). Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100