Content Marketing for BI
Content Marketing for BI
FEBRUARY 9, 2010
In his e-book, The Social Web Analytics eBook 2008 , author Phil Sheldrake details 16 of them that responded to his request for interviews. then wanted to know more about the types of analytics that might be looked at. Tags: BI social media Business Intelligence facebook LinkedIn social media analytics socialytics Twitter Socialytics. wondered who plays in this space today.
8 (of the) Best Web Analytics Guides of 2010
FEBRUARY 4, 2011
Which tools and plugins are really useful for extending the capabilities of Google Analytics (GA)? What common analytics mistakes should you avoid? Discover the answers to these questions and others here in eight of the best guides to web analytics of last year. Simple Google Analytics Tips You Should Be Using by The Daily SEO Blog. and ecommerce shopping cart drop-offs.
7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B.
OCTOBER 7, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 7 Hot Trends In B2B Marketing Analytics October 7th, 2010 | By Maria Pergolino No matter what area of the B2B market you’re involved with, change is a constant. Social media?
Best Social PR Guides and Tips of 2010 (So Far)
SEPTEMBER 1, 2010
Read on to learn how social media is changing PR, how pitching bloggers is different from traditional media outreach, how to optimize press releases for search and online distribution, which tools should be in your social PR toolbox and more here in some of the best articles and blog posts on social PR of 2010 so far. Among the tools noted are Omniture (web and social media analytics), Eloqua (marketing automation / demand generation software) and Twitalyzer (Twitter-specific measurement). Social media has fundamentally altered the practice of public relations. Like what?
Best Email Marketing Tips, Tactics and Metrics of 2010
FEBRUARY 21, 2011
items that should be in your 2010 email budget by BtoB Magazine. Add Google Analytics to Emails and Gain B2B Lead Generation Intelligence by Industrial Marketing Today. Achinta Mitra provides step-by-step instructions for integrating Google Analytics with standard ESP email tracking, which produces much richer data to help optimize conversion rates. Karen J. mail is easy.
Best Twitter Guides, Tips and Tools of 2010
JANUARY 31, 2011
Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. 20 ways to increase the number of your followers on Twitter by Web SEO Analytics. Best of 2010: 14 Ways Every Business Should Be Using Twitter by Inkling Media. 20 Top Twitter Monitoring and Analytics Tools by Pamorama.
Open Research: A Framework for Social Analytics
AUGUST 14, 2011
Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] If you’d like to cite the graphics, please see this Flickr set. This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. You can leave a response , or trackback from your own site.
Best of 2010 – How-to: Use Netvibes for Social Media Monitoring
DECEMBER 23, 2010
2010 in Review! original on social media monitoring posted September 24, 2010). Analytics Best Of Marketing Social Media Social Networks StrategyWe’re posting the best articles from the year to help you get 2011 off to the right start! Netvibes is a great way to get an eyeball on what’s going on, all in one dashboard. Feel free to keep it if you like it.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
Trevor Jonas explains how Google’s various tools — from Google News and blog search to Google Reader and Analytics — combined create a powerful and free social media monitoring platform, and how these would enable Google to “absolutely blow away any of the existing monitoring services tomorrow if it wanted to.. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Social Media Marketing Tips, Tactics and Guides. Building Social Bookmarking Networks 101 by Search Engine Journal. by Kuno Creative. by Cultivating Your Customers.
31+ of the Coolest Social Media, Search and Web Tools of 2010
JANUARY 24, 2011
Economic conditions may have been tough in 2010, but there was no shortage of online innovation. Actionly also includes Twitter account management and analytics tools. Most Popular Free Windows Downloads of 2010 by Lifehacker. ** 5 Stars. Looking for an easy way to create a cool graphical email signature with trackable interactive buttons? Create video emails? Flowtown. Klout.
Understanding the Data: The Warriors and Basketball Analytics
FEBRUARY 22, 2016
As the assistant general manager of the defending NBA champion Golden State Warriors, Lacob is in charge of analytics and technology for what arguably is one of basketball’s most data-driven organizations. But a large portion is due to how we utilize things like analytics. billion — a huge jump from their $450 million selling price in 2010. Which team won, of course.
Best Web Presence Optimization Guides and Tips of 2010
JANUARY 19, 2011
making it as simply as possible for visitors to share your site content across multiple social networks), and social analytics. Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Whatever. Digg this!
Best of 2010 – Understanding Facebook Page Insights
DECEMBER 20, 2010
original on Facebook page insights posted February 26, 2010). Analytics Best Of Marketing Social Media Social NetworksThe Year in Review! We’re posting some of the best articles from the year to help you get 2011 off to a great start! Facebook provides some pretty interesting statistics for business pages. But what does it all mean? How do you use your Facebook Page Insights?
Jon Miller, Marketo Co-Founder and VP Marketing : How To Make Data Analytics a Natural Marketing Outcome [Podcast]
FEBRUARY 4, 2014
As B2B companies embrace the omni-channel buyer, marketing analytics tools will move toward auto-engaging people with the right content at the right time. He’s a speaker and writer about marketing best practices, and is the author of multiple books including: The Definitive Guide to Marketing Automation; Engaging Email Marketing; and Marketing Metrics and Analytics.
SAL is the Glue that Binds Sales and Marketing in Lead Generation
Industrial Marketing Today
DECEMBER 12, 2010
which Sales knows best and visitor engagement (site activities) for which Marketing has access to analytics and reports. A lead is a lead, right? Depends – are you in marketing or in sales? SAL – Sales Accepted Leads is the bridge between Marketing Qualified Leads (MQL) and Sales Qualified Leads (SQL). No, I am not splitting hairs nor am I indulging in semantics. Defining qualified leads.
Top 25 Articles and 8 Topics in B2B Marketing for March 2010
B2B Marketing Zone Posts
APRIL 5, 2010
March 2010. Great stuff in the world of B2B Marketing for March 2010. Best Social Media Stats and Market Research of 2009 - Webbiquity , March 31, 2010 Whether you need data to back up a proposal for investing in social media marketing for CFO, want to understand which online tactics work best for engaging with customers and prospects, or are just an analytics data junky, you’ll find a treasure trove of key insights and happy hour trivia in this collection of the best articles and blog posts on social media and other marketing research of the past year. Hot Topics.
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. McCorvey explains how to integrate targeting, monitoring, content sharing and analytics into a coordinated b2b social media marketing program. Adoption soared. 85% of Inc. With that rapid adoption came a great deal of learning.
33 (of the) Best Marketing Strategy Guides and Insights of 2010
FEBRUARY 14, 2011
Big Ed’s Top 10 B2B Marketing Trends For 2010 by Marketing-Gimbal. C. Edward Brice pretty much nailed the significant b2b marketing developments for 2010 (e.g. 2010: Social Network Advertising and Marketing Outlook by Brian Solis. What are our key objectives for social media marketing? Which emerging trends do we need to keep an eye on? Was he prescient or just playing it safe?
Metrics That Matter in B2B Marketing [#B2Bchat]
AUGUST 26, 2010
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Metrics That Matter in B2B Marketing [#B2Bchat] August 26th, 2010 | By Andrew Spoeth Measure everything! Technology Naughty Vs. Nice In 2010 2. Absolutely not. It’s only a start.
The 39 Social Media Tools I’ll Use Today
OCTOBER 31, 2010
Tracking Google Analytics No surprise, this is my primary statistical source for Convince & Convert. Despite being free, Google keeps adding functionality to Google Analytics. bit.ly The dominant URL shortener is also the best – in my opinion – at tracking and analytics. Twitter Tweetdeck I use Tweetdeck for serious twitter sessions. Smart. implement bit.ly
36 (of the) Best Facebook Guides, Stats and Rants of 2010
JANUARY 10, 2011
It started 2010 with roughly 350 million users and is now on its way to 600 million. Michael Vreeken provides step-by-step instructions on how to use Static FBML to create a custom landing page, embed videos, create a “fans only content area, insert Flash content or image rollovers, track your fan page visits with Google Analytics and more. Facebook Marketing Tips and Guides.
Marketing Automation Trends for 2010
JANUARY 12, 2010
In this post I want to focus on the trends in Marketing Automation for 2010. The need for new analytical skills. In 2010 you’ll start to hear about marketing methods. At Marketbright, we believe Agile Marketing will emerge as a popular methodology so marketing professionals can adapt and survive in 2010. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Manticore Technology wishes you a full-funnel in 2010. predictions. The Contributors.
Best SEO Guides, Tips and Resources of 2010
JANUARY 26, 2011
Google Search Engine Optimization Starter Guide 2010- Plain Speak on SEO by WorkingPoint. Frequent best-of contributor Stoney deGeyter elaborates on the “key components to a well-rounded optimization campaign, including keyword research, website architecture, copywriting, on-page optimization, analytics and more. 40 (of the) Top SEO Guides, Tips and Resources of 2010 (So Far).
Google Basic Keyword Research Tools for Your Site
JULY 20, 2010
Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Keywords. Adwords. Content strategy. You can also sort the list by any of these variables (for example, taking a look at the keywords that lead to the longest average time on site can be very insightful). Google Webmaster Tools. Google AdWords Keyword Tool.
Top 15 Recommended Social Media Books of 2010
DECEMBER 2, 2010
It seems like only yesterday when I was blogging about the top 15 recommended social media books of 2009 , but here we are ending out 2010. With the growing use of social media by both businesses and professionals, there was another influx of excellent books regarding its various uses that were published in 2010. Not to mention the ever-growing importance of social strategy.
What’s the Best Social Media Monitoring Tool? It Depends
OCTOBER 13, 2010
Popular with agencies as well as corporate users, Radian6 offers a rich set of tools for social media monitoring, responding, tracking, benchmarking and analytics. Tags: Social Media Marketing Social PR Alterian SM2 analytics Andy Beal Bacon's clipping service Cision Forrester Research Google Alerts Nielsen BuzzMetrics pricing PRWeb Radian6 sentiment tracking social media monitoring tools Social Mention Techrigy Trackur UberVU Vocus Until fairly recently, keeping track of your organization’s online presence was relatively easy. No more. Alterian SM2 Freemium. Social Mention.
35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)
AUGUST 26, 2010
Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.
How to Calculate Social Marketing ROI
JUNE 24, 2010
It’s easy to cast aside analytical tasks when everyone is focused on generating revenue. Web analytics today deliver unprecedented insight about online interactions. The basic features of the free Google Analytics service match the capabilities of products that cost thousands of dollars just a few years ago. My biggest concern is that these ideas are overly simplistic. 100,000.
15 things marketers should stop doing and thinking in 2011
DECEMBER 28, 2010
Analytics can wait. You need people who know how to create analytical processes and algorithms and all that stuff. Here’s a list of things I wish we would stop doing and thinking as of December 31 st : Social media. Social media cause people to waste time at work. Companies have a long and pointless history of resisting new forms of communication. From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity.
Teradata Buys Aprimo for $525 Million: More Marketing Automation Consolidation To Come
Customer Experience Matrix
DECEMBER 22, 2010
The difference: marketing automation is focused on batch and interactive campaign management but just touches slightly on advertising, marketing resource management and analytics. Aprimo adds a great deal of capability, but the combined company still lacks the strong Web analytics and BI applications of its main competitors. Summary: Teradata's acquisition of Aprimo takes the largest remaining independent marketing automation vendor off the market. The market will probably split between enterprise-wide suites and more limited marketing automation systems.
Introducing LinkedIn Profile Stats Pro : Google Analytics for Your LinkedIn Profile
DECEMBER 3, 2010
Google Analytics is the default (and free) service that analyzes visitors to your website. Twitter just recently released a beta of their Twitter Analytics to a select few users. Google Analytics adds tremendous value to your web presence because you receive and can create customizable data that you can perform actions on that will impact your business.
The Most Effective Time to Tweet
OCTOBER 11, 2010
Tags: Analytics B2B B2C Business Content News & Notes Social Media Social Networks Strategy digital strategy internet marketing internet marketing strategy Marketing online marketing promotions real-time web social media strategy tweet twitter promotions twitter strategy web 2.0
CMO Council: CMOs and CIOs Are Not Aligned
Customer Experience Matrix
OCTOBER 21, 2010
Both cited customer insight and analytics as top reasons to work together. They also agree they have much work to do: - only 3% of CMOs and 1% of CIOs said their company was heavily committed and invested in interactive digital marketing strategies” - just 8% of CMOs and 6% of CIOs said they had fully integrated online and offline analytics But the relationship is far from perfect.
How to Use YouTube's Analytics for B2B Marketing
NOVEMBER 23, 2010
While this channel emphasizes the production aspect of video, marketers should remember that YouTube also equips them with a powerful analytics tool. YouTube's analytics platform will also show you which of your videos engaged the viewer for the longest time. YouTube's analytics tool also offers a Discovery section that points out the source of your video referrals.
12 Social Media Tools for B2B Pre-Event Marketing
DECEMBER 1, 2010
You can even track your registration page in Google Analytics. 4. Kristina Goodrich says: December 1, 2010 at 12:12 am Thank you, Adam! Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event is created, invite your connections to attend.
Twitter Rolls Out Analytics Tool
NOVEMBER 18, 2010
Twitter has started inviting a select group of users to test their new Twitter Analytics dashboard. How Twitter Analytics Dashboard is broken down: Timeline Activity. Twitter hasn’t yet specified when they’ll be rolling out Twitter Analytics to all Twitter users. Want to be able to measure your Twitter ROI? Soon you’ll be able to, right on Twitter.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : Skype Group Video Calling Comes to Mac November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010. Learn more. Be a resource. 4.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Home Social Media Business Entertainment Tech Web Video Dev & Design Apple Mobile Social Good Jobs Business News Advertising & Marketing Small Business Advice Career Development Money & Finance Business Apps Now Trending : 3 Tips for Maximizing Engagement With Facebook “Likes and Shares November 4, 2010 Erica Swallow View Comments 5 Proven Strategies for B2B Social Media Marketing email share email share Do you like this story? The success of the campaign also prompted Regus to have Affect implement similar campaigns in five additional markets in Q1 of 2010.
Best Random but Interesting B2B Marketing Posts, Articles and Resources of 2010
MARCH 8, 2011
In this penultimate best-of-last-year post you’ll find a compendium of interesting, informative and valuable but difficult-to-categorize marketing-related articles and blog posts from 2010. Next week will feature the must-see Best-of-2010 season finale post here, then it’s on to new ideas and putting 2010 in the rearview mirror. Enjoy! 101 B2B Marketing Cliches.
B2B Marketing Online
OCTOBER 19, 2010
Nearly every conversation I have at the moment seems to revolve around the topic of analyzing something – from data analytics to the more personal analysis of my personality which I did find rather extreme and a little bit disconcerting to say the least! Nevertheless, the more and more I hear and learn about the subject of analytics got me thinking – what does it actually mean, why is it important and why now all of a sudden does it appear to be the latest buzzword? Tags: CRM Customer insight Data IT marketing ROI Technology analytics business intelligence marketing