markempa

MAY 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation B2B Marketing Generation B2B Thought Leadership 120

markempa

SEPTEMBER 15, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It has long been accepted that combining outbound calling with direct mail marketing dramatically increases results in B2B programs.

Cold Calling 120

Cold Calling Lead Generation Email Marketing B2B Marketing 120

markempa

DECEMBER 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It seems they would rather spend their budgets on things that drive activity (which is often wasted) over results measurement.

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

markempa

MAY 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. See that marketing takes over as many of the non-selling tasks as possible. Share effectiveness measurements from recent lead generation activities.

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Lead Scoring 120

markempa

OCTOBER 19, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Read More] Tracked on October 20, 2006 at 06:34 PM » Who is responsible for lead generation - Marketing or Sales?

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

MAY 8, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Generation Cold Calling Leads 120

Convince & Convert

AUGUST 18, 2010

An active agency social media presence will lead to expertise in the agency. Active social media users expect a certain experience from brands, blogs and people they communicate with in these platforms and its the Social Media/PR/Marketing folks job to integrate themselves into the culture and communicate in a two-way matter.

PR 162

PR Social Media Paid Content Media 162

ViewPoint

SEPTEMBER 27, 2012

In response to the need to address these challenges with the same budget or fewer people, marketing groups are going through many changes and adopting marketing transformation approaches. Marketing Sales Alignment: The Benefits of a More Active Role for Marketing.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Marketing must fill the void and nurture early stage opportunities. Marketing must fill the void and nurture early stage opportunities.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

markempa

JULY 7, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Further follow-up? Leads for nurturing.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

JULY 14, 2010

Years ago, they were created over time through news stories and ad placements and customer activity. It has been said that perception is reality and that is true not only for people, but for organizations as well. The change has come from how people create their perceptions.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

markempa

NOVEMBER 14, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. So the challenge is connecting website log file data (analytics), with marketing data (inquiries) and then connecting them with the sales process.

Lead Generation 120

Lead Generation Analytics Generation Google 120

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. No matter how busy you are make time to do lead generation activities. No matter how busy you are make time to do lead generation activities.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Convince & Convert

APRIL 28, 2010

Here is some research that shows as little as 4% of your customers are actively advocating your brand: [link] The good news is that as marketers, we at least have inexpensive, accessible data through the social web to learn about this. At the same time, word of mouth marketing IS important, and effective.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Online Marketing Institute

NOVEMBER 4, 2010

At a time when potential buyers for your product are few and far between, content syndication can be a highly effective complement to lead generation vehicles like search, by ensuring that your company is engaging with prospects actively researching answers to the problems your product can solve. Twitter Click Here to follow me on Twitter.

Demand Generation Agencies 40

Demand Generation Agencies Paid Search Agency RSS Paper 40

markempa

MAY 23, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Most CEOs know only one thing about their marketing team - how much they spend on their marketing budget.

CMO 120

CMO Lead Generation Marketing Budget BtoB 120

markempa

MAY 20, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Would you be interested in exploring this further?"

Lead Generation 120

Lead Generation Ideal Customer Profiles Lead Scoring Lead Ranking 120

markempa

MAY 28, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. My experience is that most companies celebrate the quantity of appointment activity but the revenue results from the appointments are seldom measured.

Lead Generation 120

Lead Generation Creativity Lead Scoring Lead Ranking 120

Ambal's Amusings

JANUARY 7, 2010

The High-Tech Direct Marketing Handbook. Ardath Albee's Blog Marketing Interactions. Creating only one version of the landing page: The landing page for your lead generation activities needs to tie directly to your promotion. Marketing Interactions Blog. The High-Tech Direct Marketing Handbook.

Lead Generation 100

Lead Generation Sales Qualified Leads Generation Lead Scoring 100

Webbiquity

JANUARY 31, 2011

Twitter came of age in 2010, growing at a scorching pace —from 75 million users at the beginning of the year to more than 190 million by the end of December. As adoption skyrockets, marketers are striving to optimize their use of the world’s most popular microblogging platform. Ten percent prompt a reply to the original tweet.

Twitter 100

Twitter Tools Tips Best Practices 100

Webbiquity

JANUARY 3, 2011

In another guest post, Pat Flynn details five benefits of actively responding to comments on your blog, such as the fact that doing so encourages more comments: “People don’t leave comments just so they can be left unread. 10 Proven Blog Marketing Tactics You Can Use Today by The Future Buzz. Related Posts. don’t do it.&#.

Business Blogging 100

Business Blogging Tips Business B2B Thought Leadership 100

Convince & Convert

SEPTEMBER 8, 2010

link] Ari Herzog A 3-day Labor Day festival occurred here over the weekend, and the organizer — because the event included many musical acts — set up a MySpace URL advertising its activities, artists, and times. link] The Four Semi-Truths of Social Media « Direct Marketing Observations [.]

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. 2010 was the year social media moved from cutting edge to mainstream (right?). Customer satisfaction, loyalty and retention re-emerge as key metrics B2B marketers will use to measure the performance of their holistic marketing programs.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

B2B Marketing Zone Posts

AUGUST 3, 2010

Best of B2B Marketing. July 1, 2010 to July 31, 2010. The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Featured Sources. doth protest. Tweet This! Dead wrong.

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 18, 2010

All of these answers are knowable, and if we commit to testing and optimizing our social media efforts in 2010, we’ll go from having a social media presence, to having a social purpose that drives meaningful ROI. Stelzner What you need to know to take your social media activity to the next level (and not get left behind!)

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

markempa

MARCH 2, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. But marketers often get so wrapped up in driving activity that they seem to forget its about driving sales conversion.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. How to Use ANGELS to Energize Your Market. Cindy Bates. Cindy_Bates. SMB and Distribution. Colette Cote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

This year, colleague Cheryl Burgess and I changed things up a bit, opening the award to nominations but focusing specifically on outstanding men and women who work for technology companies and are active on social media. How to Use ANGELS to Energize Your Market. Cindy Bates. Cindy_Bates. SMB and Distribution. Colette Cote.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

B2B Digital Marketer

OCTOBER 5, 2020

00:36 – Paul Slack’s background in B2B Digital Marketing. 05:23 – The planning pillars in B2B digital marketing. 08:51 – Activating your audience. 33:17 – The one question every B2B digital marketer should ask themselves. And then from there, you move into the next pillar, which is all about activating your audience.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Heinz Marketing

JANUARY 29, 2018

In the words of Sangram, “You have to be where your customers are most active” right? What BrightFunnel can now do in terms of measuring activity, means a lot for someone who does my job. I had my eye on the Atlanta Business Chronicle, the AJC, demand report, direct marketing news. That’s the core of it.

Top of Funnel 75

Top of Funnel Account Based Marketing Storytelling ABM 75