Content Marketing Institute

DECEMBER 7, 2018

It lets you store thousands of contacts at a time, segment and A/B test them, and create campaigns that you can save and reuse later. Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. The paid version ($11.66

Automation 100

Automation Marketing Automation Services Work Management Marketing Analytics Tools 100

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs. Don’t be Shy.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

JUNE 3, 2010

We may be the least vindictive, grudge-holding society ever. For the most part, we’ve forgiven Tyson, Clinton, Nixon (my father-in-law is still a hater), Tylenol and about 63,157 other transgressions. We’ll forgive Roger Clemens. Same thing with Marion Jones. Given the scale, is that a lot? Not enough? And I kicked the shit out of it.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

JULY 14, 2010

If a non-profit has a strategic objective to “further engage current donors”, with 600 million people on Facebook it is a sure bet that some of them have a profile. A Google search of the phrase “social media ROI” provides 694,000 results (at least at this writing). What matters to the CEO is her/his vision – no more and no less.

Social Media 136

Social Media Webinar Metrics Media Marketing & Strategy 136

Convince & Convert

SEPTEMBER 14, 2010

If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. To paraphrase Tina Turner , we don’t need another acronym.

Social Media 123

Social Media Work Management Marketing Management Media 123

Marketing Insider Group

AUGUST 12, 2010

kenny madden Aug 13 2010 Michael, Great post. We discussed the great lead quality vs. lead quantity debate. So marketing tightens the quality standards and sends fewer but higher quality leads. There is often a timing factor involved as well. In other companies lead nurture is a very formal and well-defined process.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Convince & Convert

JUNE 17, 2010

I love the Twitter culture and community, and I spend quite a bit of time using Twitter. It also continues to be a reliable conduit for new visitors here at Convince & Convert. It also continues to be a reliable conduit for new visitors here at Convince & Convert. Maybe you found this blog from Twitter? Your Twitter goals may vary.

Twitter 126

Twitter Paid Content Paid Search Agency PR 126

Convince & Convert

AUGUST 11, 2010

No idea what a Hoosier is. Decided to find out first-hand. Want to cheer for a historically mediocre college football team. Living near Sedona, AZ for 6 years is giving me vortex poisoning. Everything else we own is somewhere behind us in a big truck. I realize people move all the time, but for us it’s a big, scary deal.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 20, 2010

About a year ago, I wrote a guest post here titled “ Use Online Listening for Competitive Research. The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. When I say relevant content, I’m referring to content that meets consumers’ demand for it in messaging and form.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Industrial Marketing Today

JULY 29, 2009

Even though the use of social media like Facebook, Twitter and LinkedIn is growing exponentially, there is a raging debate about measuring its ROI. But like many b-to-b marketers, I’m not sure how it has impacted my business. So, I’m leaning more towards Seth’s point of view. What’s working for you?

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Convince & Convert

MAY 26, 2010

I don’t believe Twitter and Facebook will always dominate. The metrics available on Facebook are in many ways better than you can get from Google Analytics. Companies are starting to think of Facebook as a natural piece of the conversion funnel, not just as a free-standing silo. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Is anyone out there? Does anyone care? What’s the Point?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The range of Facebook usage is just 37% – 51%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Linkedin Groups vs. Twitter. Podcasts vs. YouTube.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab. They need to snap up that Facebook name pronto.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Marketing Insider Group

OCTOBER 12, 2010

The following guest post is another important topic for sales and comes from my colleague, Rob Krekstein. In my 20 years of sales and telemarketing experience I have implemented all different types of telemarketing tactics and found that appointment setting provides high value for multiple reasons.

Sales Management 100

Sales Management Telemarketing Work Management Campaigns 100

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. It’s a Bird.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Three years ago, if Kevin Smith would have been kicked off a Southwest flight for being too fat , he would have yelled at the gate agent, written a letter, told his friends. Now, he tweeted it to his 1.6

Conference 116

Conference Organization Paid Search Agency PR 116

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? We also find Facebook fan pages that try to explain product features (wrong again, as it’s unlikely that non-customers are going to fan your page, thus talking about features is preaching to the converted).

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 3, 2010

Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Allowing clients to treat number of Facebook fans as the core success metric is a dereliction of duty. Yesterday, I gave a presentation in Tempe, AZ to Agencyside , a conference of advertising and PR agency owners.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

SEPTEMBER 20, 2010

87% of respondents had heard of Twitter, compared to 88% who had heard of Facebook. Compare that ratio to Facebook, where 88% have heard of it, and 41% have a profile (a conversion rate approaching 50%). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users. 19% seek customer support.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

JUNE 22, 2010

The problems with that are clearly one of culture (truly believing that every customer is a reporter), and of definition (thinking that social media is somehow driven by Twitter and Facebook). Would a company launch a major television campaign if the CEO had never watched TV? Social Media? This makes no sense. And she’s right.

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Valasys

DECEMBER 18, 2019

According to research by Forbes, 89% of the companies today compete primarily based on customer experience, as compared to 36% back in the year 2010. Let’s face it – we all draw our inspirations from several people and resources – whether online or offline. Read more: How Omnichannel Reputation Management Assists in B2B Branding.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Adobe Experience Cloud Blog

MAY 30, 2010

1 marketing initiative for 2010. To combine the two tactics, email subscribers can be encouraged to not only forward content via email, but also share it via Facebook, Twitter, StumbleUpon and other sites. Conduct A/B testing to determine the most effective version of the landing page. Hear your customers.

B2B Marketing 48

B2B Marketing Marketing Strategy Marketing & Strategy Marketing Management 48

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# There’s been a bit of news about it recently. Absolutely.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 13, 2010

See my review of the iPad review here) This content would also make a fantastic Facebook application. All of us have influences. People who have educated, inspired, engaged, supported us. Or maybe just kicked us in the ass when we needed it. “ It’s the guide from Dale Carnegie , written nearly 75 years ago. . Alright, your turn.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Adobe Experience Cloud Blog

DECEMBER 15, 2009

MySpace and Facebook sign real-time search deals with Google. Facebook Pushes People to Go Public. Time spent on Facebook by 18-24 year olds declines. 40% of Marketers plan to increase their budgets in 2010. Facebook is awarded $711 million in damages from Sanford Wallace, the notorious "Spam King". technologies.

Paid Content 48

Paid Content Online Marketing Paid Search Agency Web 2.0 48

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. First – What are the objectives? What’s the client/competitor/industry name(s)?

Social Media 157

Social Media Media Paid Content Work Management 157

accelerate agency

APRIL 23, 2020

You’re essentially testing ‘option A’ against ‘option B.’ If you thought tests were something you’d got away from when you left school, we’ve got bad news for you. Testing is a crucial part of owning and running a successful SaaS website. What we’re talking about is AB Testing. What is AB Testing?

A/B testing 52

A/B testing Examples Marketing Websites Paid Search Agency 52

Convince & Convert

AUGUST 18, 2010

What’s the best way to get the most possible Facebook “likes&# and Twitter followers? Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web?

PR 161

PR Social Media Paid Content Media 161

Paul Gillin

JUNE 17, 2010

By early 2010, that number was over 5,000. “The Technology leaders like Microsoft, IBM and Cisco had hundreds or thousands of employees blogging as early as 2005 and those same companies are now expanding their footprint into social networks like Facebook, YouTube and, overwhelmingly, Twitter. Your feedback is welcome.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Industrial Marketing Today

SEPTEMBER 27, 2010

by Achinta Mitra on September 27, 2010 in Industrial Marketing Strategies , Industrial Websites , Sales Strategies , Social Media Marketing Remember the very first music video ever played on MTV? Home Marketing Matters About Contact B2B Marketing Store Company Website Have Digital Marketing and Social Media Killed the Industrial Sales Job?

Social Media 60

Social Media Social Marketing Media Planning 60

Paul Gillin

MAY 25, 2010

Process Experts was named Best Corporate Blog by BtoB magazine in 2010 and Cahill is now leading the company’s charge into Twitter and Facebook while institutionalizing best practices among all the Emerson Process Management divisions. Their reticence was understandable. Why would anyone want to get mixed up with that? They persevered.

BtoB 50

BtoB B2B B to B Blogger 50

Convert

JANUARY 31, 2022

In your journey into A/B testing , you’ve probably come face-to-face with this popular 2004 quote by Jeff Bezos: If you double the number of experiments you do per year, you’re going to double your inventiveness. How to Extract Maximum Insights From an A/B Testing Example. A/B Test Examples by Industry. and turn up blank.

Examples 52

Examples Landing Pages Click Rate Top of Funnel 52

The ROI Guy

DECEMBER 6, 2010

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? The consumer is now in charge: researching specifications, configuring and customizing solutions, getting peer reviews and advice, comparing prices, and “buying now&#. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JANUARY 4, 2011

Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients. › Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Thought leadership is a good thing.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The ROI Guy

SEPTEMBER 17, 2010

The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. For example, the typical B2B prospect receives an average of 20.3 As a result, buyers now suffer from Information Overload.

Interactive Marketing 40

Interactive Marketing Marketing Automation Services Peer-to-peer Buying Cycle 40