2009, SEO, Tagging and Web 2.0 - B2B Marketing Zone

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

The list is not all inclusive and depending on the focus of your blog you may have to search for that specific plugin elsewhere, but it seems there is an agreement that at minimum you need some kind of SEO and Analytics plugin, and if your blog has enough traffic, a cache plugin is justified. Like Be the first to like this post.

Planning

Planning Work Management Marketing Management Marketing Automation Services

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Their latest study points out that “The majority of B2B organizations are increasing marketing budgets for inbound marketing tactics, including social media, virtual events and webinars, SEO and PPC&#. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Industrial Marketing Today

MAY 31, 2010

I have listed some easy, do-it-yourself (DiY) SEO tactics to optimize your WordPress blogs for search engines. What is On Site SEO? On-site SEO refers to changes that you can make within the code of your blog. On-site SEO refers to changes that you can make within the code of your blog.

Optimization

Optimization SEO Buying Cycle Web 2.0

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

Best Random but Interesting Posts, Articles and Resources of 2009

Webbiquity

MAY 20, 2010

A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. ’ by Futurelab. Concepts Explained in Plain English (Presentations) by Digital Inspiration. Share it on StumbleUpon. Tweet This!

LEADSExplorer

LEADSExplorer Resources Best Practices Paid Search Agency

The Twofold Benefit of Optimizing Marketing Content

Industrial Marketing Today

AUGUST 17, 2010

After all, that’s how your prospects and customers will find your blog and/or Web site. However, there is another strong reason for optimizing your marketing content that has nothing to do with SEO. Optimizing your marketing content around keywords or phrases is the first step in your content marketing strategy. Why is it important?

Optimization

Optimization Web 2.0 Planning Buying Cycle

Optimizing Your WordPress Business Blog

Industrial Marketing Today

AUGUST 10, 2010

Optimizing (SEO) your business blog is critical because it allows your target audience to find you in search engines and attract traffic. Organic or natural search engine optimization (SEO) has always been shrouded in mystery, bordering on voodoo. It seems the secrets of SEO are known only to a few high-priced consultants.

Business Blogging

Business Blogging Optimization Web 2.0 Business

A Blogging Style to Call Your Own

Industrial Marketing Today

APRIL 28, 2010

Tagged as: b2b blogs About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Please share with your friends and followers: No related posts.

Web 2.0

Web 2.0 Privacy Policies Buying Cycle RSS

Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

JUNE 24, 2010

by Achinta Mitra on June 24, 2010 in B2B E-Mail Marketing , Industrial Marketing & Web 2.0 , Social Media Marketing , Social Networking Lately, social media seems to garner all the attention in the media and blog posts with very little mention about email marketing. The first study done by AWeber (aff.

Social Media

Social Media Email Marketing Social Marketing Web 2.0

Best of 2008: Amusing, Creative and Just Plain Odd

Webbiquity

JANUARY 4, 2010

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. Poking Fun at Web 2.0 He doesn’t, either.&#

Creativity

Creativity Paid Search Agency Web 2.0 Best Practices

The Role of B2B Marketing is Shifting from Lead Generation to.

Industrial Marketing Today

MAY 7, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Organizations are spending considerable amounts of time and money on tracking and measuring lead generation metrics.

Lead Generation

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing

The Distribution Trap – How Innovations Become Commodities

Industrial Marketing Today

APRIL 22, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Distribution

Distribution Web 2.0 Lead Ranking Privacy Policies

Social Media and B2B Marketing Do Pair Well

Industrial Marketing Today

APRIL 20, 2010

Social Media & B2B Marketing Tagged as: Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Media

Social Media Social Marketing B2B Marketing Web 2.0

Focus on Content in B2B Marketing

Industrial Marketing Today

APRIL 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 However, to be successful with social media, you have to provide real value and that usually comes from great content.

Marketing Budget Creation

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget

101 Tips from 50 Small Business Bloggers

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing

Small Business Marketing Blogger Web 2.0 Tips

Generating More “Educated Leads” on a Small Budget

Industrial Marketing Today

APRIL 21, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Budget Programs

Budget Programs Education Marketing Budget Lead Scoring

Marketing Content That Sells

The Effective Marketer

AUGUST 30, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. United States License. Theme: Contempt by Vault9. Blog at WordPress.com.

Work Management

Work Management Marketing Management Marketing Automation Services Planning

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C).

Relevance

Relevance B2B Marketing Web 2.0 Brand Identity

Business Value of Social Networking

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses.

Social Networks

Social Networks Lead Scoring Lead Ranking Web 2.0

Top 10 Clichés to Avoid in B2B Marketing Content

Industrial Marketing Today

MAY 18, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Web 2.0 Planning Demand Generation Agencies

Creating Relevant B2B Marketing Content: Walk the Talk

Industrial Marketing Today

JUNE 19, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Relevance

Relevance B2B Marketing CMS Development Buying Cycle

How to Make Your Business Blog Be All It Can Be

Industrial Marketing Today

MAY 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How to Make Your Business Blog Be All It Can Be by Achinta Mitra on May 3, 2010 in Industrial Marketing & Web 2.0 , Industrial Marketing Blog Remember the U.S. The first one is All in One SEO Pack and the second one is Google XML Sitemaps.

Business Blogging

Business Blogging Web 2.0 Long Tail Marketing Business

Deconstructing the Four Stages of the Industrial Buy Cycle

Industrial Marketing Today

MAY 26, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 This white paper aims to change that perception of them.

Buying Cycle

Buying Cycle Buy Web 2.0 Allocation

Successful Industrial Websites Require Part DiY and Part.

Industrial Marketing Today

JUNE 15, 2010

For DiYMers: Read my earlier post Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress Blog. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

CMS Development

CMS Development Marketing Websites Work Management Web 2.0

Variety of Content is the Key in the Early Stages of the.

Industrial Marketing Today

SEPTEMBER 13, 2010

One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. Source: ITSMA ) Webinars: This is a very popular content marketing tactic used in industrial and B2B marketing.

Buying Cycle

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0

because you can't beat free marketing training

The Effective Marketer

JUNE 23, 2009

Class: Advanced SEO Tactics: On Beyond Keyword Research (GF401) Professor: Rand Fishkin, SEOmoz SEOmoz is one of the best places for Search Engine Optimization (SEO) information, and the presentation was full of nice tidbits about SEO. You can follow any responses to this entry through the RSS 2.0

Training

Training Planning Marketing Budget Creation Work Management

5 Things Industrial Marketers Must Do to Attract Engineers and.

Industrial Marketing Today

AUGUST 20, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Is Your Industrial Website Still Just a Business Card?

Web 2.0

Web 2.0 Planning Buying Cycle Lead Scoring

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Industrial Marketing Today

MAY 11, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales

Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

MAY 5, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Cycle

Sales Cycle Web 2.0 Buying Cycle Privacy Policies

Are You Creating Irresistible Offers with Your Email Marketing?

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing?

Email Marketing

Email Marketing Web 2.0 Planning Opt-in

inbound marketing training for free

The Effective Marketer

JUNE 21, 2009

SEO is such a complex subject that you can barely scratch the surface in one hour so knowing where to go for more information is invaluable. Otherwise, skip it and go straight for the Advanced SEO class (to be reviewed in my next post). What I liked best was the tips on tools you can use and where to find additional resources.

Inbound Marketing

Inbound Marketing Training Planning Work Management

how to use social media - lessons from ama digital conference

The Effective Marketer

MARCH 7, 2009

Talking of which, all deserve credit here: Deana Goldasich, from Magnetic , gave a thought-provoking presentation on web usability that took us for a ride on the evolution of websites since the early 90′s until today. You can follow any responses to this entry through the RSS 2.0 The guy really knows his stuff.

Conference

Conference Social Media Work Management Marketing Budget

if you're gonna copy, make it right

The Effective Marketer

FEBRUARY 15, 2009

Who in your industry is the king of PPC and SEO? This entry was posted on Sunday, February 15th, 2009 at 10:02 pm and is filed under Communication , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 What is the best ad campaign you’ve seen recently?

Work Management

Work Management Marketing Budget Marketing Automation Services Marketing Management

The 6 essential rules of a website redesign – Ignore them at your.

Industrial Marketing Today

JANUARY 26, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website The 6 essential rules of a website redesign – Ignore them at your peril by Achinta Mitra on January 26, 2010 in Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development Is you current website an asset or a liability?

Rules

Rules Marketing Websites Web 2.0 Buying Cycle

B2B Lead Generation Using a Business Blog

Industrial Marketing Today

SEPTEMBER 20, 2010

Optimizing (SEO) business blogs and lead generation Instead of focusing on achieving top ten ranking in Google, your lead generation efforts will receive a bigger boost by growing the number of keywords ranking in Google’s top 100. The key is to tie the two together for boosting your lead generation efforts.

Lead Generation

Lead Generation Business Blogging Lead Scoring Lead Ranking

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

JUNE 12, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management

Sales Management Pricing Price Marketing Websites

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial Marketing Today

SEPTEMBER 3, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Buying Cycle

Buying Cycle Buy Marketing Budget Web 2.0

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

AUGUST 3, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B

B2B Marketing Analytics Tools Web 2.0 Buying Cycle

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Social Media with Email Marketing – is it the Super Combo?

Email Marketing

Email Marketing Planning Web 2.0 BtoB

The Disconnect Between B2B Content Marketing and Customer Engagement

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing

B2B Marketing Top of Funnel BtoB Peer-to-peer

Content Creation Made Easy

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task.

Web 2.0

Web 2.0 Copywriting Content Buying Cycle

How to Use a B2B Blog to Win Customers and Influence Prospects

Industrial Marketing Today

MAY 21, 2010

The color scheme, fonts, graphics and your tag line should all work together to separate you from your competition and be a true reflection of your business. Use consistent branding – It is important to use a consistent look and feel for your business blog as your company brand. Don’t fall in love with eye candy, it can be distracting.

Web 2.0

Web 2.0 Buying Cycle B2B Blogger

7 Strategies for Using Content to Market Industrial Products

Industrial Marketing Today

MAY 14, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing.

Webinar Metrics

Webinar Metrics Marketing & Strategy Marketing Strategy Product

Don't Count on Marketing Automation to Solve All Your Lead.

Industrial Marketing Today

JULY 9, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Marketing Automation Services

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation

Translate Features into Benefits if You Want Your Marketing.

Industrial Marketing Today

JULY 6, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features

Features Web 2.0 Planning Work Management

WordPress Plugins for Marketers

B2B Marketers Hold Off on Killing Traditional Media

Webinars

Trending Sources

Do-it-Yourself Search Engine Optimization (SEO) for Your WordPress.

Webinars

Best Random but Interesting Posts, Articles and Resources of 2009

The Twofold Benefit of Optimizing Marketing Content

Optimizing Your WordPress Business Blog

A Blogging Style to Call Your Own

Social Media with Email Marketing – is it the Super Combo?

Best of 2008: Amusing, Creative and Just Plain Odd

The Role of B2B Marketing is Shifting from Lead Generation to.

The Distribution Trap – How Innovations Become Commodities

Social Media and B2B Marketing Do Pair Well

Focus on Content in B2B Marketing

101 Tips from 50 Small Business Bloggers

Generating More “Educated Leads” on a Small Budget

Marketing Content That Sells

How Relevant Marketing Content Helps B2B Branding

Business Value of Social Networking

Top 10 Clichés to Avoid in B2B Marketing Content

Creating Relevant B2B Marketing Content: Walk the Talk

How to Make Your Business Blog Be All It Can Be

Deconstructing the Four Stages of the Industrial Buy Cycle

Successful Industrial Websites Require Part DiY and Part.

Variety of Content is the Key in the Early Stages of the.

because you can't beat free marketing training

5 Things Industrial Marketers Must Do to Attract Engineers and.

Survey Finds Growth in Pipelines and Sales Cycles for B2B Lead.

Using Content to Move Prospects Forward in the Sales Cycle

Are You Creating Irresistible Offers with Your Email Marketing?

inbound marketing training for free

how to use social media - lessons from ama digital conference

if you're gonna copy, make it right

The 6 essential rules of a website redesign – Ignore them at your.

B2B Lead Generation Using a Business Blog

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Content Auditing and Mapping it to the Industrial Buy Cycle

Industrial and B2B Customer Engagement Simplified

High-Performance Email Marketing for Attracting and Engaging.

The Disconnect Between B2B Content Marketing and Customer Engagement

Content Creation Made Easy

How to Use a B2B Blog to Win Customers and Influence Prospects

7 Strategies for Using Content to Market Industrial Products

Don't Count on Marketing Automation to Solve All Your Lead.

Translate Features into Benefits if You Want Your Marketing.

Stay Connected