The Effective Marketer

JANUARY 13, 2011

You can follow any responses to this entry through the RSS 2.0 Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! You can leave a response , or trackback from your own site. Like Be the first to like this post.

Planning 100

Planning Email Marketing Work Management Marketing Management 100

The Effective Marketer

SEPTEMBER 27, 2010

The answer may lie in a tool most people already have… MS PowerPoint! Instead of waiting for the designer to come up with a Photoshop or HTML mockup of something that doesn’t resemble what I asked for, the PowerPoint slide can serve as a guideline and visual discussion tool for everyone involved. Start prototyping today!

Planning 100

Planning Work Management Effectiveness Marketing Budget Creation 100

Webbiquity

JANUARY 12, 2011

Which online tools are most helpful for PR pros? Get the answers to all of these questions and more here in some of the best social PR guides, tips and tools of the past year. Interactive PR Guides, Tips and Tools. Twitter Pitching Etiquette: What works, what doesn’t… by COMMS Corner. Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

The Effective Marketer

AUGUST 25, 2009

Why is it that such a poweful tool can be so deadly? This entry was posted on Tuesday, August 25th, 2009 at 9:02 pm and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 Much has been said on how PowerPoint is a bad tool and should be abolished, but who’s really at fault?

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

OCTOBER 14, 2009

This really cool tool I read about on Laura Ramos’ blog , shows the path between you and your desired target. Sales reps should look into this tool as a potential route for getting in direct contact with those hard-to-reach contacts, and also to expand their networks. You can follow any responses to this entry through the RSS 2.0

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Budget Creation Marketing Management 100

The Effective Marketer

FEBRUARY 16, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Only One Thing Matters in Online Surveys – WIIFM Marketers have several tools at their disposal in their arsenal of marketing weapons, one of which is surveys. Like Be the first to like this post.

Customer Surveys 100

Customer Surveys Marketing Automation Services Work Management Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. You can follow any responses to this entry through the RSS 2.0 But why the focus on content? Like Be the first to like this post.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Effectiveness Work Management Marketing Management 100

The Effective Marketer

MARCH 7, 2009

I was prepared for a sales pitch but Albert delivered one of the best presentations of the day while at the same time informing us of all the great tools available for Marketers from Google. He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting.

Conference 100

Conference Social Media Work Management Marketing Budget 100

The Effective Marketer

JANUARY 5, 2009

.: you may be asking youself “where are all the nice tools that we marketers love to use and how do they relate to being effective&# ? This entry was posted on Monday, January 5th, 2009 at 11:01 pm and is filed under Marketing Management , Marketing Planning , Marketing Strategy. Hang tight, because we’ll get to that real soon!

Enterprise Management 100

Enterprise Management Work Management Marketing Management Effectiveness 100

The Effective Marketer

JULY 21, 2009

I don’t know about you, but so far it seems like Social Media is nothing more than just another media, another tool in the marketer’s arsenal. The same questions you would ask before using any marketing tool available you should also ask of the Social Media tools. Maybe not so much. What is it for? Who is our target?

Social Media 100

Social Media Planning Work Management Social Marketing 100

The Effective Marketer

JUNE 21, 2009

What I liked best was the tips on tools you can use and where to find additional resources. New measurements: how you measure your success is now related to how your ideas are being spread (blogs, twitter, etc.) You can follow any responses to this entry through the RSS 2.0 Free content will get you farther.

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

WebMarketCentral

NOVEMBER 23, 2009

You'll find tools for all of those tasks and others in this collection of more of the best cool online tools. PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts. Create a cool Twiiter background even if you're not the artistic type?

Tools 20

Tools Best Practices Adwords Word of Mouth 20

The Effective Marketer

JUNE 23, 2009

Besides giving you an overview of how web analytics work, he dives into some specific examples of how to understand the data you are getting from the analytics tool. This entry was posted on Tuesday, June 23rd, 2009 at 9:17 pm and is filed under Marketing Strategy , Marketing Training , Online Marketing , Webinars.

Training 100

Training Planning Marketing Budget Creation Work Management 100

The Effective Marketer

MARCH 15, 2009

But I digress… what I’ve been focusing on for the past few posts is on how you can use tools you already have at your disposal (like MS Outlook for most corporate users) to become more effective and productive. The use of such tools, however, can be seen as a short-tem fix instead of a long-term effect.

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. You can follow any responses to this entry through the RSS 2.0 Reply Daniel Kuperman says: June 16, 2009 at 3:59 pm Thanks, Simon!

Marketing Automation Services 100

Marketing Automation Services Work Management Budget Programs Marketing Management 100

The Effective Marketer

JULY 12, 2009

Ok, now that we have a tool to fix those ugly Excel charts, let’s see what we can do about the main goal of your chart: The message. This entry was posted on Sunday, July 12th, 2009 at 8:15 pm and is filed under Communication. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Effectiveness 100

Effectiveness Enterprise Management Planning Work Management 100

Anything Goes Marketing

MARCH 8, 2009

Twitter: Maximize Your Travel In the past, I had blogged about why I use Twitter so it’s exciting for me to provide a success story for Twitter. Twitter helps me keep in touch with various clients and colleagues as well as better understand what people in my network "have on the brain". Beautiful day! Beautiful city!

Social Media 100

Social Media Web 2.0 Media Blogger 100

The Effective Marketer

MARCH 9, 2010

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. You can follow any responses to this entry through the RSS 2.0 Clear header with big title and date/time of the event. Like Be the first to like this post.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Convince & Convert

JUNE 29, 2010

link] [link] scottscanlon RT @jaybaer: Could we change the world if we just put down the TV remote? link] < possibly.

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

The Effective Marketer

FEBRUARY 12, 2009

MS Outlook is also a great productivity tool when used correctly, and so I decided to share some productivity tips for those using this program. 2. Turn emails into tasks: outlook is a great task management tool if you know how to use it. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Product Effectiveness Tips 100

The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. You can follow any responses to this entry through the RSS 2.0 Let them see your availability and let them Mischedule the meeting accordingly. This is a GREAT time saver. United States License.

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Industrial Marketing Today

AUGUST 10, 2010

In this post, I’m going to focus on a powerful DiY SEO tool for WordPress blogs. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

AUGUST 3, 2010

Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead. The good news is that you can use a free tool like Google Analytics to get a very good handle on your customer engagement. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

APRIL 26, 2010

Cold calling is replaced by useful content and tools that help people find them and contact them for more information. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

The Effective Marketer

FEBRUARY 25, 2009

Others use PDA’s , their iPhone, or a computer. What most don’t realize is that they probably already have a pretty good tool for helping them organize their tasks, prioritize, and take action. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior. According to SirrusDecisions research, the B2B buyer receives 20.3

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Adobe Experience Cloud Blog

MARCH 4, 2011

over 90 trillion emails were sent in 2009. B2B marketing efforts everywhere have joined the email surge making it the number 2 marketing tool (just a tick behind SEO – according to The Ad effectiveness Survey by Forbes Media in February/March 2009). by Maria Pergolino According to the Radicati Group, Inc.,

Email Marketing 48

Email Marketing Marketing Management Paid Search Agency RSS 48

Industrial Marketing Today

JULY 9, 2010

That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. The first is a diagnostic tool and the second one measures the health of the business. It’s a combination of tools, methods or procedures, and analysis and activities.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

MAY 14, 2010

Parametric part number search – in addition to the standard word search tool on your website, build a parametric search application. Valve sizing programs – these are great and easy to use tools for any manufacturer of valves for chemical, hydrocarbon and industrial process, power, water and wastewater industries.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

SEPTEMBER 20, 2010

Business blogs for lead generation Even though business blogging is not widely used in B2B marketing and especially in industrial marketing, it can be very effective as a tool for lead generation. A business blog can be one of the most powerful tools in driving traffic and generating high-quality B2B leads.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 6, 2010

I have come across two tools for helping you dig deeper and create marketing content that focuses on benefits over features. The first tool is the Product Analysis Worksheet from the book Personal Selling: An Interactive Approach by Ronald Marks, Ph.D., and professor of marketing at the University of Missouri.

Features 60

Features Web 2.0 Planning Work Management 60

Online Marketing Institute

JULY 31, 2012

RSS Feeds. --> --> Bookmark FOLIOMag.com. 2009 Eddie and Ozzie Awards Winners. Top Social Media Measurement and Tracking Tools. While Facebook and Twitter offer their own analytics tools, a host of third-party offerings exist to pick up where they leave off. Tool: Radian6 (Salesforce) URL: Radian6.com

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

FEBRUARY 19, 2010

You run over to check your Twitter account. Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Twitter Without the Hassle Want to know who has signed up to follow you on Twitter today? Then you dash to Facebook to see what’s going on there. And it’s free.

Social Media 115

Social Media Media Paid Search Agency PR 115

Industrial Marketing Today

JULY 29, 2010

It is not just a matter of measuring better ROI metrics or using the tools of marketing automation du jour. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

AUGUST 14, 2011

Being a new tool set, there’s a lot of experimentation and it’s important to see what will actually make a change, It’s a very difficult medium to track, unlike transactional advertising, social engagement is hard to tie to point of sale or conversion. You can follow any responses to this entry through the RSS 2.0

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40