Marketing Insider Group
JUNE 1, 2020
There’s a little story about a research project I want to share with you to demonstrate the impact storytelling can have on marketing and product value perception. The post Proof of The ROI of Storytelling in Marketing? Because of its ability to resonate deeply, you should incorporate storytelling into your content marketing.
Chris Koch
DECEMBER 30, 2009
Though I’m supposed to be an objective researcher, I have to admit bias here. I’m happy to say that traffic to my blog has quadrupled (I’ve gone from a D-list blogger to a C-list, I think) in 2009 thanks to you. If they are out there, they aren’t reading this blog. So writing about this stuff is fun. Tweet This Post.
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Webbiquity
APRIL 20, 2010
MarketingSherpa’s 2009 Email Awards Gallery: Get Inspired by These Exceptional Campaigns by MarketingSherpa. Mark Brownlow answers objections to email marketing based on concerns about spam and social media using compellig statistics such as “email marketing generated an ROI of $43.62
Webbiquity
APRIL 26, 2010
How do you select the right market research to support your goals? A CMO’s guide to picking the right market research by iMedia Connection. Content Marketing / Custom Publishing Research – Marketers Telling the Story by Junta42. What strategies and tactics should you employ to maximize business results online?
Webbiquity
FEBRUARY 1, 2010
Social media marketing activity exploded in 2009, and so did coverage of these practices. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Maddie Grant.
Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council. What was your "Aha" moment in 2009? Read on to get their insights.
Sprout Social
JUNE 29, 2023
In late 2009, Domino’s released a brutally honest commercial, publicizing customers’ overwhelmingly negative feelings about their pizza—and asking folks to give them a second chance. It’s often shot on an iPhone and involves little if any editing at all, making it more budget-friendly (with a better ROI than highly polished content).
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