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APRIL 5, 2010

Dave Fleet details tactics the PR firms can use to help their clients succeed in social media, from audience research and policy development to influencer outreach and design/creative work. 10 Reasons Media Relations Will Get Easier in 2010 by Journalistics.

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JANUARY 10, 2010

Researchers: paid search ads don’t get as many clicks as believed by Econsultancy. Patricio Robles reports on a study which showed that contrary to other research indicating that paid search results get 25-30% of all search query clicks, the actual number is closer to 15%.

Search Engine Marketing 100

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JANUARY 10, 2010

Alex Sysoef reviews and recommends PPC Web Spy , a free keyword research tool for AdWords and organic search optimization. David Szetela recommends experimenting with using symbols in your ads to increase CTRs, though commenters call him out on the practice. PPC Web Spy For Competitive Keywords Analysis by WordPress Howto Spotter.

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MAY 20, 2010

B2B companies often use white papers, webinars, case studies and newsletters to promote their products and services, but Michele Linn provides a fantastic list of additional content formats to consider, including specialized glossaries, research reports, buying guides, articles, video and interactive applications.

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JULY 6, 2010

(Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009. Best Social Media Stats and Market Research of 2009. Given the dominance of Facebook on the social media landscape, it’s not surprising that this most is among the four most-read pieces on this blog.

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JUNE 28, 2012

Now, with more and more buyers doing their research online at your website and other sites, it’s important to be able to digitally track and see as much as we can about that company and person before they ever reveal themselves to us.

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FEBRUARY 14, 2010

The guide itself is well-researched, clearly written and highly practical. Note: this post was originally published on the WebMarketCentral blog in August 2009. “On average, nurtured leads produce a 20 percent increase in sales opportunities versus nonnurtured leads.&# ( DemandGen Report ). Share this on del.icio.us.

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APRIL 27, 2011

While those figures are now a couple of years old, it’s astounding that as recently as early 2009, more than half of small businesses still lacked a basic web presence. • “Most prepurchase activity involves generic terms and…brand searches tend to happen only close to purchase.&#.

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FEBRUARY 14, 2010

Prospects no longer rely on sales people and marketing collateral for information; most of their research is now done before they ever make contact with a sales rep. Note: this post was originally published on the WebMarketCentral blog in November 2009. This has made the marketing funnel longer, and the actual sales process shorter.

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JANUARY 28, 2011

According to recent research from eConsultancy, “Paid search consumes the largest portion of online lead generation budgets, accounting for 28% of spending (in 2010), up from 22% in 2009.&# In addition, more than half of companies that use paid search increased their budgets for it last year.

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JANUARY 10, 2010

Another noteworthy post from this publication is Facebook is a Personal CRM for Baby Boomers , in which Daniel Flamberg reports on an Accenture study showing that in early 2009, “boomers posted a 59 percent increase in use of social networks; a rate of adoption 30 times faster than any other age group.&# practices, blogs and more.

Social Media 100

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OCTOBER 18, 2016

The New York Times reported back in 2009 that 95% of blogs are abandoned, and there’s little evidence that state has changed much since then. It’s true there have been guest posts published here, but those have been balanced out by posts I’ve written for other blogs.). 1) Persistence is essential.

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JANUARY 12, 2011

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. .&# Go ahead, works for anything. 6 free online PR tactics that deliver by iMedia Connection. 35% had followers numbering over 1000.&#.

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FEBRUARY 14, 2010

One executive I know, the president of a software company, shares the first page of Google with a biomedical researcher, a diplomat, a (not exactly best-selling) author, and the Facebook page of a college student from North Dakota. Note: this post was originally published on the WebMarketCentral blog in January 2009. A few examples.

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JANUARY 2, 2013

According to research from MarketingSherpa, just 12% of marketers rate social media as “very effective” for lead gen while 27% say it is “not effective.” Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( No deposit, no return. Leaders West ). B2B Lead Blog ).

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JANUARY 10, 2010

George Aspland offers an excellent primer on incorporating SEO considerations from the start when doing a website redesign, from the initial site audit and keyword research through navigation, linking and URL structure changes. the meta keywords tag, duplicate links, and graphics—except for the alt tag assigned to them). by HuoMah SEO Blog.

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JANUARY 17, 2011

the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year.

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FEBRUARY 18, 2010

In another newsworthy post, Conversion Optimizer is now available to more campaigns , Austin announced that any campaign with at least 15 conversions in the most recent 30-day period is now eligible to use Google’s Conversion Optimizer tool, and that according to Google’s research, “campaigns which adopted Conversion Optimizer achieved (..)

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JANUARY 10, 2010

Use social media more effectively for research? 100 Tips and Tools to Research the Social Web by Select Courses. An outstanding list of tips and tools for using social media to conduct both primary and secondary research, monitor trends, create alerts, analyze information and organize your data. Generate word-of-word referrals?

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APRIL 9, 2019

Clinical research companies use the software to synchronize data between clinics located in different countries where they conduct clinical research under contract for device manufacturers, pharmaceutical firms, etc. I had to pivot a couple times between 2006 and 2009.

Enterprise Management 230

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FEBRUARY 7, 2012

53% of employers now research candidates on social networks before hiring. • Researchers To Marketers: Go Social, Mobile by MediaPost Online Media Daily. Les Luchter looks at research showing that 10% of all website visits to the top 1,000 web properties come from social sharing, half as much as from search.

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JULY 26, 2010

The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009. Here are my top 10 posts and topics: Best Social Media Stats and Market Research of 2009 , March 31, 2010. Axel Kuhn and Eric Goldman ( @gossamar ).

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OCTOBER 5, 2010

While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009.

Twitter 100

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JANUARY 9, 2013

In the spring of 2009, the notion that digital would account for the majority of marketing budgets within just a few years seemed like a laughable proposition. Find the answers to those Big Questions and more here in nine expert marketing strategy guides from the past year. ” Is happiness the secret of success?

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MARCH 31, 2010

Each link is accompanied by a short illustrative snippet of the research findings. Market Research Findings from Around the Web. Searchers Using Longer Queries in 2009 by Small Business Search Marketing. in 2009, while 4-word searches increased from 13.3% Predicting the Present with Google Trends by Google Research Blog.

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NOVEMBER 21, 2011

According to Small Business Trends and HubSpot , the percentage of businesses with blogs has increased from less than half in 2009 to nearly two out of three in 2011. Why are so many companies now embracing blogging? And second, there is no instant gratification—it takes time to build an audience and authority with the search engines.

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FEBRUARY 21, 2011

According to recent research , 92% of marketers consider email to be one of their “most important marketing tools” and 54% plan increased spending on it in the coming year. Email Marketing Research and Stats. 2009 Email Marketing Metrics Benchmark Study by XDXY eMarketing Tips.

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FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc.

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SEPTEMBER 12, 2011

Brian Carroll talks with MECLABS Director of Research Sergio Balegno about the disconnect between social media activity and results in the B2B environment, and concludes that “marketers are expecting way too much too soon.&# 3 Ways social media market research can impact your business by ListenLogic. by B2B Lead Roundtable Blog.

Social Media 100

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SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. National Survey Finds Majority of Journalists Now Depend on Social Media for Story Research by Cision. goes to Facebook.

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JANUARY 10, 2011

How can you stand out from the crowd, grow your fan base, get “likers&# to come back to your page, engage your audience, target your prospects, conduct research, and basically prove to the CFO that all of this work isn’t just a colossal waste of time? Best Facebook Marketing Tips and Guides of 2009. Related Posts.

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APRIL 6, 2017

According to Google Trends , the average number of monthly web searches for the phrase “social CRM” quadrupled from June 2009 to June 2011. 4: The 14 Best Content Planning and Research Tools. #5: 10: The 17 Best Keyword Research Tools for SEO and SEM. #11: Market interest has remained fairly strong since then.

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JUNE 6, 2011

Penenberg’s ( @Penenberg ) Fast Company article: “Social Networking Affects Brains Like Falling in Love” examines research by neuroeconomist Paul Zak that suggests social networking triggers the release of the generosity-trust chemical in our brains: Oxytocin (known as the cuddle chemical). Social Networking: Like Falling In Love.

Twitter 100

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AUGUST 18, 2012

While prospective buyers are using search and social to research products and services before making purchase decisions, marketers and PR professionals can use those same tools to research buyer wants and needs. And social media isn’t just about lead generation of course. And their competition. And…even social media itself.

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JANUARY 24, 2012

Gavin O’Malley reviews research from Forrester on the five stages of social media maturity that corporations typically pass through, starting with the dormant stage (“one in five companies still don’t use any social media. Social Media Facts, Stats and Research. INFOGRAPHIC: How Much Does Social Media Really Cost?

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DECEMBER 6, 2016

Alredy, “nearly half of all B2B researchers are Millennials, and 42% of B2B searches are on mobile devices. The original meme generator, online since 2009, where you can create, for free, as they put it “Bluntly offensive statements and careless advice with animal icons.” ” — Entrepreneur. Pricing: free.

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NOVEMBER 28, 2011

Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine?

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