Industrial Marketing Today

JUNE 12, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 6, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

JULY 29, 2010

Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

The Effective Marketer

JULY 21, 2009

They caution us saying it could be dangerous to our business if incorrectly used and it’s only helpful to build relationships and goodwill. This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. Maybe not so much. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Anything Goes Marketing

MARCH 8, 2009

Blogger: Blogging is the Differentiator Some people may have written off blogging and I admit that I have a love/hate relationship with it but in 2009 I’m definitely seeing it as even more important social media tool. StubleUpon , Digg , Facebook , Blogger , web 2.0 That is very cool. tools , online marketing.

Social Media 100

Social Media Web 2.0 Media Blogger 100

Industrial Marketing Today

JULY 23, 2010

How do you engage engineers and technical buyers on your website and build deeper relationships and achieve higher conversion rates? It will help to drive more traffic to your site where you could build a deeper relationship with them.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

SEPTEMBER 27, 2010

You’ve made a very good point about using social media for doing some of the initial groundwork in building business relationships. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Social Media 60

Social Media Social Marketing Media Planning 60

Marketing Insider Group

MARCH 8, 2011

But more importantly, I was (and still am) trying to build a relationship or at the very least get noticed by journalists for the greater good of my company. The 2009 article caught my attention because this CIO was Making IT Fun Again , and I like fun. Since then, Kristin has moved to covering social media and Web 2.0

Press 100

Press Social Media PR Media 100

Online Marketing Institute

NOVEMBER 1, 2010

April 30, 2009 — Laura Ramos Email, Search, and Direct Mail Deliver Results Over Time I am very appreciative to Roy Young and Ann Handley at MarketingProfs for partnering with Forrester and me on the B2B marketing budget trends and effectiveness survey. Pattie McBride Says: June 29, 2009 at 1:31 PM Enjoyed the Blog!

Marketing Mix 40

Marketing Mix Tactics Work Management Marketing Management 40

Online Marketing Institute

MARCH 13, 2011

Zoho BPM (3) Business Intelligence (14) Cloud Computing (13) Content Mgmt (15) CRM Best Practices (493) CRM Industry News (314) CRM Technology (521) Customer Experience (16) Customer Service (156) E-commerce (28) Enterprise 2.0 (6) 6) ERP (17) Internet Cust. ERP Internet Cust. b2bmarketing

Enterprise Management 40

Enterprise Management Marketing Automation Services Work Management Marketing Management 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said. Very insightful.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. I agree with you about the primacy of relationship and conversation. That is the value to me of Web 2.0 I agree with you about the primacy of relationship and conversation.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. What marketers can do is measure the value of the resulting conversations and relationships qualitatively, and not focus on moment-in-time transactions like traffic, hits, etc. Tags: Web 2.0

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

Industrial Marketing Today

JULY 1, 2010

It helps a great deal if you first learn what turns off your B2B customers in order to avoid making simple mistakes that can damage a customer relationship. Tagged as: customer realtionship , Industrial & B2B Customer Relationship , Industrial Marketing , McKinsey & Co.

Marketing Automation Services 60

Marketing Automation Services Web 2.0 B2B Lead Ranking 60

WebMarketCentral

SEPTEMBER 22, 2009

I mean who would have thought that building relationships and interacting with your customers could possibly increase sales? Tags: Web 2.0 Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. As Jacob writes, "Shocker huh?

Social Media 20

Social Media Optimization Media Web 2.0 20

Marketing Insider Group

JANUARY 2, 2013

But that even is giving way to a relationship economy where trust is power. Social media can be used to turn a B2B transaction into a P2P relationship. In 2009 most companies where trying to figure out where to start with social media. Some of the slides where the basis for my Web 2.0 Think like a publisher.

Marketing & Strategy 100

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 100

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. See also her recent blog post Five B2B Marketing Surprises From 2009. VPs of Marketing need to maximize the revenue opportunity from inbound leads and optimize the burgeoning customer relationship after an expression of inbound interest is expressed.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Convince & Convert

JULY 8, 2010

If you come storming into someone’s inbox without a relationship thanks to some shady append process, you’re going to be bounced out by the “Spam” button and blocked by ISPs. Robert Scoble argued that email faced deletion at the hands of Web 2.0 March 2009. October 2009. Vampires have class. So too with email.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Unskewing the Web: Curators as filters , October 11, 2010 Image by prettyflower via Flickr. This is my final post on the skewed Web. In the early days of Web 2.0

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. link] #socialmedia [link] Danny Brown It's like the old Web 2.0

Social Media 129

Social Media Paid Content Media Advertising Agencies 129

Webbiquity

JUNE 6, 2011

Adding explicit or implicit promises to a relationship up front can kill it before it starts. Perhaps our focus should be to gain credibility and trust — then work to build an enduring, meaningful relationship. Should there be an ROI on relationships? Ecosystems Rewiring: Real Relationships and Feelings.

Twitter 100

Twitter Enterprise Management Paid Search Agency Work Management 100

Online Marketing Institute

DECEMBER 13, 2010

In 2009 and 2010, we saw microblogs and tumblelogs such as Posterous and Tumblr gain in prominence and universality. By discovering, organizing, and sharing relevant and interesting content from around the Web through their social streams of choice, curators invest in the integrity of their network as well as their relationships.

Blogger 40

Blogger Curation Contingency Planning Classified Ads 40

Convince & Convert

SEPTEMBER 20, 2010

Unlike other markets social media may give you wider space to expose your business but it is more likely than every market to be ethical to build relationships which eventually gain consistency! Brand building (which in SM terms is essentially the same as relationship building) takes time. Relationships (or brands) need time to grow.

Social Media 160

Social Media Media Webinar Metrics Marketing & Strategy 160