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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Sales reps are sharing webinar recordings with prospects, the CEO is blogging his latest thoughts on the industry, the human resources manager is updating the company’s LinkedIn page. Does it sound familiar? A new role is starting to take shape. United States License. United States License.

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B2B Lead Generation Blog: E-Mail Marketing Relevance Tips And Resources For B2B Lead Generation

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Here are a couple of good resources on e-mail marketing that came out this week: If you have a larger audience, this article explains some testing concepts to improve your messages.

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Measuring the Value Social Marketing and Media

Vision Edge Marketing

eMarketer estimates that social network ad spending will be $1.3 billion in 2009. As more and more companies invest resources into social media and marketing it’s natural to bring to question how to measure the value of this investment. Therefore, just like any other effort, a singular strike may not be enough.

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Measuring the Value of Social Marketing and Media

Vision Edge Marketing

eMarketer estimates that social network ad spending will be $1.3 billion in 2009. As more and more companies invest resources into social media and marketing it’s natural to bring to questionhow to measure the value of this investment. Therefore, just like any other effort, a singular strike may not be enough.

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B2B Lead Generation Blog: MarketingSherpa Demand Generation Summit 2007

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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B2B Lead Generation Blog: Webcast: Closed-Loop Lead Generation & Management

markempa

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

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