markempa

APRIL 6, 2006

Recording speeches or teleconferences for later distribution. Recording speeches or teleconferences for later distribution. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ideas or tips of the day. Short interviews with thought leaders and industry experts. Ideas or tips of the day.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

MAY 24, 2005

« Lead generation ROI depends on a good handoff | Main | How to leverage word of mouth for more leads » Velocity of Lead Follow-Up Is Critical To Winning the Complex Sale Many things with lead generation seem easier than they are. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Sales Marketing Analytics Tools 120

Convince & Convert

JULY 26, 2010

Way back in the early days of PitchEngine (like 2009), people thought we were crazy to offer our social media news release service for free. Sales reps from traditional PR distribution services were even quoted as saying, “there’s a reason it’s free.&# – implying that it doesn’t perform well.

Social Media 115

Social Media SEO Marketing Websites PR 115

markempa

AUGUST 11, 2005

« Two new reports on marketing and lead generation | Main | Combine Your Cold Calling Efforts With Email Marketing » Lead Generation via white papers and webinars MarketingSherpa published a great article today on how Redhats Director of Marketing Communications, Chris Grams, broke the rules for distributing white papers and webinars.

Lead Generation 120

Lead Generation Paper Webinar Metrics Sales Qualified Leads 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

B2B Marketing Savvy

SEPTEMBER 15, 2009

These “grid” distributed computing projects have grown in recent years to include (among others): DIMES (internet mapping project), GIMPS (large prime number search), more AIDS Research , out to the more light-hearted Einstein neutron star-search , and BURP (big, ugly rendering project for collaborative 3D graphics animation.).

Social Media 40

Social Media Facebook Research Peer-to-peer 40

markempa

JUNE 7, 2005

Properly written and distributed an email marketing campaign can provide incredibly detailed information and customer intuition that will help your sales staff know what your customers are interested in. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Convince & Convert

FEBRUARY 11, 2010

While I certainly wouldn’t categorize the app stores as discovery tools (they are distribution tools), they do provide a central location to review apps during the purchase/download decision process. *It’s generally easier for marketers to garner excitement for a native app, though this will change over time. All rights reserved.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

JULY 20, 2010

This helps inform the type of content that needs to be created, and where it should be distributed outside of the website (ex. prepare TV review content about HDTVs for twitter and blog comment distribution). Package for Consumption Observe what types of content social media users are interacting with and where. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 14, 2010

In addition to simply hunting, create value, distribute value, share value, and enable the networks to share your remarkable content. Listen, respond, and adjust not just your marketing message, but your entire value delivery chain. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? And yet, many people are still relying on the older stuff because it's familiar to them.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Hubspot

OCTOBER 6, 2014

You can imagine how much longer it took new words to spread through word-of-mouth than it does today with the internet. When it comes to the mechanics of new word distribution, it''s been tough to measure with any precision -- that is, until the advent of public social media networks.

Word of Mouth 28

Word of Mouth Ad Exchange Press Television marketing 28

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Third, if you’re producing content, atomize it and distribute it as widely as possible.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. At the same time, word of mouth marketing IS important, and effective. population.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? But there are still plenty of PR firms (and companies, for that matter) looking at social media purely as a distribution vehicle. I agree that a distribution-only approach is viable.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

SEPTEMBER 21, 2010

Here’s the distribution of number of words in each of these headlines: 5 word headline = 2 posts in top 25 6 word headline = 3 posts in top 25 7 word headline = 8 posts in top 25 8 word headline = 9 posts in top 25 9 word headline = 0 10 word headline = 4 posts in top 25 Clearly, I write longer headlines than many other social media bloggers.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

APRIL 14, 2010

The best – and most effective – social media programs aren’t based on promotions and message distribution. Just 2 Letters The difference between “selling” and “helping” is only two letters, but the gap is in reality, much larger. Instead, they revolve around removing friction and uncertainty for potential or current customers.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

markempa

MARCH 2, 2007

Establish a clear process for handling and distributing leads. Distribute leads rapidly. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Make the content library easily accessible. Use the phone to qualify all inquiries before sending them to the sales team.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Convince & Convert

SEPTEMBER 8, 2010

There has never been any sort of major effort to distribute MySpace broadly across the Web by baking it into other sites, applications or circumstances. I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Online Marketing Institute

OCTOBER 1, 2010

Lastly, don’t expect your consumers to be using a variety of social networks and email platforms –they are not evenly distributed, surprisingly, Yahoo has more login than Facebook logins.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

markempa

APRIL 19, 2005

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License.

Lead Generation 120

Lead Generation Sales Leads B2B Sales Work Management 120

Convince & Convert

JUNE 3, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: R.I.P. 3 Ways Facebook is Killing Your Website Why D.I.S. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Online Marketing Institute

JULY 31, 2009

a system that nurturing inquiries (emarketing and telemarketing), distributes the “leads” to various complicated sales distribution systems (outside direct, inside direct, dealers and distributions, etc.) and provides a closed loop system for measurement. deal; more search competition=a good thing. Alive and Kicking!

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Convince & Convert

SEPTEMBER 21, 2010

I'm working on a project right now where we're working with a distribution center that represents about 150 individual local dealerships. [link] Junta42 / CMI Social Media Monitoring Tools – How to Pick The Right One [link] by @ktvan via @jaybaer [link] Katie Van Domelen This is actually a really timely comment. All rights reserved.

Social Media 155

Social Media Media Paid Content Work Management 155

Hubspot

JUNE 17, 2015

Here's a brief timeline of events that helped pique people's interest in the versatile hot sauce: 2009: Bon Appetit named Sriracha its "Ingredient of the Year.". Between the rooster logo and the signature green cap, the sauce is both easily recognizable and describable -- the perfect candidate for word of mouth marketing.

Work Management 28

Work Management Marketing Management Trends Paid Search Agency 28

Convince & Convert

APRIL 22, 2010

Content Marketing & Thought Leadership Most often used in a B2B scenario, you create and distribute free information snacks so you can sell paid meals down the road. You could say the same about Advertising which has evolved into an array of different distribution channels (i.e. classifieds, billboards, radio, tv, etc.)

Social Media 128

Social Media Paid Content Media Advertising Agencies 128

Convince & Convert

SEPTEMBER 23, 2010

[link] MyCrowd.ca RT @SadieMHarris – Nobody Said Social Media Was Easy [link] [link] dominiq Thanks for this post. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 146

Social Media Media Paid Content Webinar Metrics 146

Convince & Convert

SEPTEMBER 20, 2010

Why is Twitter worth it… it is one of the best ways around to listen to your customers, to pick up trends early, to intercept complaints and resolve them in ways that cause terrific word of mouth wins. And Twitter is adequate as a distribution vehicle, but it's best and highest use may be CRM and interaction with advocates.

Twitter 145

Twitter CRM Business Paid Search Agency 145