Industrial Marketing Today

APRIL 26, 2010

This white paper aims to change that perception of them. Get Engineers Can Sell white paper now. webinars website design White Paper Marketing whitepapers YouTube Marketing Matters Marketing Matters is our monthly e-newsletter on best practices in industrial and B2B marketing.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Post these content assets to various distribution sites and increase awareness, drive traffic to your site and build your brand.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

APRIL 30, 2010

Re-route - Find new and interesting ways to use and distribute your content. Leave a Comment Previous post: A Blogging Style to Call Your Own Next post: How to Make Your Business Blog Be All It Can Be FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Planning 60

Planning B2B Marketing Emarketing B2B 60

NuSpark Consulting

NOVEMBER 30, 2011

The 2009 report (forgot to put it in the “to read” pile) points out that when it comes to gathering business information, executives fall into two categories: young and old. So a one-size-fits-all approach to distributing content will likely fall flat in one group or the other. What to do?

Segmentation 100

Segmentation Work Management Marketing Management Paid Search Agency 100

Ambal's Amusings

JULY 22, 2010

Most importantly, you’ll see a core story emerge that will indicate what needs to remain consistent in the theme for the messaging—regardless of distribution point. B2B Lead Generation Benchmark Study 2009. Creating Sales Opportunities with Lead Scoring – Genius.com white paper by Ardath Albee.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Adobe Experience Cloud Blog

NOVEMBER 27, 2009

Create your normal newsletter and distribute it to half your list. (In For example, if your newsletter announced a new webinar, an analyst story and a new white paper, create three emails instead of one newsletter. In this example, I’m going to assume you send it out every three weeks.) .

Email Marketing 48

Email Marketing ActiveConversion Salesforce.com Work Management 48

Customer Experience Matrix

OCTOBER 26, 2009

I don’t know quite what to make of the 2009 Survey on Marketing, Media and Measurement released earlier this month by custom content company King Fish Media. - Summary: a new survey suggests that marketers are less focused on lead generation than on final sales, growing current customers and building online communities.

Social Media 120

Social Media Customer Surveys Social Marketing Media 120

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. White papers and other lead nurturing content are rare finds on these sites (exception being Fluor, they have done a great job on their case studies). www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010.

Rules 60

Rules Paid Search Agency Companies Content Marketing 60

Industrial Marketing Today

FEBRUARY 7, 2011

Fluor Corporation ( www.fluor.com , NYSE: FLR) – $22 billion in 2009. billion in 2009. White papers and other lead nurturing content are rare finds on these sites (exception being Fluor, they have done a great job on their case studies). www.jacobs.com , NYSE: JEC) — about $10 billion in 2010. billion in Q2-2010.

Paid Search Agency 60

Paid Search Agency Companies Content Buying Cycle 60

markempa

JUNE 8, 2005

When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. When I visited their so called “thought leader” section, it contained just a few ‘white papers’ which required user registration to download. They said they were thought leaders.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120

The ROI Guy

OCTOBER 11, 2010

This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels. For marketers, the news is good overall.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Anything Goes Marketing

NOVEMBER 15, 2009

jocebrown : Neither a white paper not a product is a campaign.you need to be solving a problem.cannot continue to be tactically focused #EE09 lauraramos : #EE09: Quality marketing talent must support a wide variety of disciplines. Waterfall is center of all marketing. Congrats all! Looking forward to Eloqua Experience 2010!

Eloqua 100

Eloqua Twitter Sales Management Lead Ranking 100

Webbiquity

JANUARY 2, 2013

The most popular social media sites for distributing B2B content are LinkedIn (used by 83% of B2B marketers), Twitter (80%) and Facebook (also 80%). Just 139 of the Fortune 500 corporations maintain public-facing blogs, only 29 more than in 2009. ( The most popular type of content: white papers, read by 88% of buyers.

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Online Marketing Institute

JULY 31, 2012

White Papers. 2009 Eddie and Ozzie Awards Winners. Distribution. Paper Merchants. . --> Bloggers. --> Resources. Video Center. ENews Sign-Up. --> Magazine. Browse Issues. Subscribe Now. FOLIO: Staff. --> Suppliers. Webinars Events. Industry Events. MediaNext 2012. E-Media Summit -->. 2008 FOLIO Award Winners.

Social Media 40

Social Media Enterprise Management Marketing Management CMS Development 40

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Because so much focus has historically been on creation and distribution of content online, companies often mistake social media outlets as simply another, more social repository for this content.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. I also think this would pair great with a recent white paper by White Horse called the TIME Method.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Marketing Insider Group

OCTOBER 22, 2014

Back in 2009, two of my employees helped me start B2B Marketing Insider for my own rants and raves in content marketing, social media and marketing strategy. I actually wrote the first 24 articles myself summarizing white papers produced by our campaign team. You can get access to tons of articles, infographics and videos.

Ad Building 100

Ad Building RSS Blogger Curation 100

markempa

MARCH 2, 2007

That means that sales must provide input to marketing (and marketing needs to accept and value the input) on the development of things such as sales collateral, white papers, case studies, articles, advertising, e-mail campaigns, value proposition development etc. Establish a clear process for handling and distributing leads.

Lead Generation 120

Lead Generation B2B Sales Sales Leads Sales Qualified Leads 120

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. B2B Lead Generation Benchmark Study 2009. In the "middle date" stage, consider offering in-depth white papers, self-assessment worksheets and webinars. Get Content. Get Customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Outgrow

AUGUST 26, 2022

Managing Stack Overflow’s highly distributed teams effectively. You know, people ask me all the time, I wake up early, so I manage a highly distributed team. We recently interviewed Khalid El Khatib for our monthly podcast – ‘ Marketer of the Month ’! Why you should hire people who are smarter than you.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

9 Indispensable B2B Social Media White Papers - Social Media B2B , November 2, 2010 White papers and eBooks can be helpful resources when they’re well-prepared and provide usable information. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

B2B Marketing Zone Posts

AUGUST 3, 2010

Oracle’s Social Media Policy - Paul Gillin , July 8, 2010 With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Content is not just about an email send, or a blog post, or a white paper, or a Tweet. Every Cash flow. 0160;It was and is invaluable.

Ning 40

Ning Paid Content Facebook Sales Management 40

Ambal's Amusings

DECEMBER 31, 2009

2009 was the first year of Connect the Docs. Enjoy the following collated list of best blog posts from Connect the Docs in 2009. You and I live in an era when creating and distributing content have become democratized. ClickInsights: Tips on how to incorporate call to action in your white paper. Top 5 Blog Posts.

Guerilla Marketing 100

Guerilla Marketing Best Practices Case Study Case Studies 100

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Outgrow

MAY 6, 2020

Founded in 2009, Column Five has made its way to the top content marketing agencies on the West Coast USA. Their creative team can produce engaging content like infographics, ebooks, videos, white papers, etc. With a dedicated team of content marketers, they create and distribute the right content to the right audience.

Paid Search Agency 92

Paid Search Agency Advertising Agencies Ad Agencies Top of Funnel 92

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. Crypto PR companies can help you prepare a white paper covering all the basics, such as the product, prices and legal issues. Year Founded: 2009. The cryptocurrency market is booming. Budget: $10,000+.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Aberdeen

MARCH 28, 2017

” I was imagining something that would focus on audience research, definition of content topics, approaches to content creation, planning for content distribution, and so on. As the story goes, Jell-O was new on the market so the company began distributing recipes for tasty treats that relied on this cheap and magical product.

Content Marketing 40

Content Marketing Planning Work Management Content 40

Webbiquity

NOVEMBER 28, 2011

companies are currently using blogs for marketing purposes, up from 29% in 2009 and just 16% in 2007. In addition, 12% of respondents were using blogs as a social tactic, nearly double the figure from fall 2009.” Google Click Distribution – How Important is Number One?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100