Anything Goes Marketing

MARCH 8, 2009

I get a few blank stares at times when I talk about social media technologies with friends and colleagues but I’m starting to win people over day by day. I see blogging as a way of connecting many of the dots in social media - let me focus on a recent story to show you what I mean. How am I doing this? With real stories!

Social Media 100

Social Media Web 2.0 Media Blogger 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. Social Media. Top 30 Social Media Jokes, Clips and Cartoons!

Social Media 100

Social Media Social Marketing Paid Search Agency Advertising Agencies 100

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Webbiquity

MAY 18, 2010

One example is Social Media Metrics , a tools which “allows you to see social media and link bait statistics for your specific pages.&#. New Google Analytics Features Can Help You Track Your Social Media Success & Failures by Social Conversations. What metrics can be tracked in social media?

Analytics 100

Analytics Tools Best Practices Adwords 100

Webbiquity

APRIL 5, 2010

Interactive PR, sometimes called social PR, is a combination of search-optimizing press releases, creating social media releases through tools like PitchEngine , blogger outreach and the use of social media to promote company news and announcements. The Very Basics of Blogger Outreach by Social Media Today.

PR 100

PR Blogger Outreach Best Practices 100

Webbiquity

APRIL 29, 2010

Angie Bowen supplies a detailed tutorial, complete with examples, on customizing various elements of a blog’s design including creating a personalized About page, customizing the 404 error page and incorporating social media. Lazy Blogger’s guide to Super Charge WordPress with 100+ Plugins by Ruhani Rabin. Post this on Diigo.

Tools 100

Tools Tips SIC Best Practices 100

Webbiquity

MARCH 23, 2010

10 Basic Rules Of Twitter (And How To Avoid Being A Twanker) by Social Media Today. Best Practices for Corporate Twittering by Social Media Today. The Marketing Power of the Retweet: An Interview With Dan Zarrella by Social Media Examiner. The 14 Types of Twitter Personalities by Media Caffeine.

Twitter 100

Twitter Best Practices Digg PR 100

Webbiquity

MAY 20, 2010

A Top 25 List of Social Media, Web 2.0 & Marketing ‘Best-Of-Lists!’ 25 Free Social Media Marketing & SEO Ebooks, White Papers + Other Downloads by SEOptimise. ** 5 Stars. Where can you find the best online tools for competitive intelligence? ’ by Futurelab. Share this on del.icio.us. Tweet This!

LEADSExplorer 100

LEADSExplorer Resources Best Practices Paid Search Agency 100

Convince & Convert

MARCH 23, 2010

Also, while I think it’s somewhat less likely that a first-time visitor will tweet or Digg or Stumble your work (I’d love to see a study on that), you should make that process as easy as possible as well. RT @jaybaer: 5 Ways to Make Friends with Strangers on Your Blog [link] [link] Social Media Mktg.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Webbiquity

JANUARY 10, 2010

by Social Media Today. Tags: Twitter Daniel Flamberg Doug Kessler Gareth Jones Gyutae Park Jill Kurtz Mark Walsh Ron Jones Search Engine Watch Social Media Today TechRepublic TweetThis Twitter enlightenment Twitter tips Twitter tools Twittere sanity check. What’s a Retweet? This article lets you learn from their mistakes.

Twitter 100

Twitter Tactics Tools Tips 100

Webbiquity

JULY 6, 2010

Social Media is Simpler Than You Think. A post that explains why “social media marketing is simpler than you’ve probably been led to believe. At its core, social media is not about doing new things, but about doing things you’ve always done as a business person differently.&#. Digg this!

RFP 100

RFP Paid Search Agency Advertising Agencies Digg 100

Biznology

AUGUST 16, 2010

Relying solely on social news or social bookmarking services such as Digg , Reddit , Fark , Slashdot , and Delicious might leave you with a very peculiar version of the world. But is that real, or just a distorted view of the social media world? Google Zeitgeist (US) - 2009 News - Overview. by Aaron Kim.

Digg 80

Digg Stats Twitter Social Media 80

Convince & Convert

MARCH 10, 2013

.” Once Oprah gave Twitter her imprimatur, the service crossed the chasm (6 million members before she joined in April, 2009 and 105 million a year later). Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution. About the Jay Baer: Follow @jaybaer.

Twitter 167

Twitter Digg RSS Television marketing 167

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

Buzz Marketing for Technology

DECEMBER 7, 2009

2009 was the year Social hit its tipping point and from here on out we will never be able to go backward. So my prediction is that next year you will see Social Media start infecting all areas of the company in making them more social not just the Marketing and Communications departments. Let me explain ….

CMO 100

CMO Web 2.0 Digg Social Networks 100

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? What's the best tool for social media research and learning? How can you explain the value of social media to skeptics?

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

Webbiquity

FEBRUARY 14, 2010

The emergence of social media changed all that of course, so now that person can vent online to, essentially, the entire world. And search engines love social media, which helps expose that rant to anyone searching for the company’s name. This Time, It’s Personal. Share this on del.icio.us. Post this on Diigo.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Buzz Marketing for Technology

AUGUST 11, 2010

Social Media and the Contact Center for Dummies (Wiley) One of the biggest challenges for organizations today is managing. 1:1 Social Advertising in B2B Marketing Imagine a world where B2B Marketers could target specific decision. Share this on Linkedin. Share this on del.icio.us. Share this on Reddit. Share it on StumbleUpon.

Facebook 100

Facebook Advertisements Advertising Digg 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 12, 2011

Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Try these 8 tactics to entice the media by Ragan.com. Pitching on Twitter?

PR 100

PR Tools Tips Blogger 100

Buzz Marketing for Technology

OCTOBER 6, 2010

And a question I get asked in every meeting when I present social media is – “so who is going to become the next Facebook?” I am just putting the finishing touches on the 2nd Edition of Facebook Marketing for Dummies (Wiley) with my co-author Rich Krueger (and BTW we have sold over 20,000 copies in less than a year!). Tweet This!

Facebook 100

Facebook Social Networks BtoB Digg 100

WebMarketCentral

MARCH 10, 2009

In "The 4 C's of Social Media," I noted that coming up with a concise definition of social media , like defining "art," is challenging. Another is to look at the different types of websites and tools that comprise the social media landscape. 8 LinkedIn 14 11,246,726 +137.4% 8 Plaxo 1,440 2,629,043 +144.7%

Social Media 20

Social Media PageRank Digg Wikipedia 20

Buzz Marketing for Technology

DECEMBER 15, 2009

Around this time last year I wrote about some Predictions for 2009 and while I would say 8 out of 10 have already materialized and the other 2 are on their way, it has become clear that this year was the year we past the point of no return on Social Media. Its time next year to embrace it!

BtoB 100

BtoB Advertising Agencies Paid Search Agency Mobile Advertising 100

Webbiquity

FEBRUARY 14, 2010

Content marketing plays a key role in lead nurturing as well as a successful lead generation and social media strategy. Note: this post was originally published on the WebMarketCentral blog in August 2009. Share this on del.icio.us. Post this on Diigo. Share this on Reddit. Stumble upon something good? Share it on StumbleUpon.

Lead Nurturing 100

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 100

Webbiquity

FEBRUARY 14, 2010

As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Note: this post was originally published on the WebMarketCentral blog in November 2009. any significant price point, non-commodity products). Share this on del.icio.us. Post this on Diigo.

Manticore 100

Manticore Marketing Automation Services Lead Generation Marketing Automation 100

Webbiquity

MARCH 22, 2010

Relevant blogs can drive targeted direct traffic from the blogger’s social media sphere of influence. But in 2009, the volume of pitches began to rise dramatically. Help them promote their content through Twitter and other social media tools. Blog links are valuable for SEO. Retweet some of their posts.

Blogger 100

Blogger PR Outreach B2B Thought Leadership 100

Webbiquity

JANUARY 4, 2010

.&# In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as “Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it’ll continue to suck wind in 2009.&#. Share this on del.icio.us. Post this on Diigo. Tweet This!

Creativity 100

Creativity Paid Search Agency Web 2.0 Best Practices 100

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. What does work?

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Webbiquity

JANUARY 10, 2010

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? Discover the answers to these questions and others here in more of the best posts on social media from this year.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Webbiquity

FEBRUARY 14, 2010

They get 95% of the information they need from the Internet—online publications, analyst reports, vendor websites, blogs and other social media—before they have any contact with sales. Note: this post was originally published on the WebMarketCentral blog in September 2009. Share this on del.icio.us. Post this on Diigo.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Marketing Automation 100

WebMarketCentral

SEPTEMBER 22, 2009

Which social bookmarking sites have the most clout? Can social media really increase revenue? What common mistakes should you avoid in social media marketing? Get the answers to these questions and others here in the final set of the best posts on social media marketing from last year.

Social Media 20

Social Media Optimization Media Web 2.0 20

Online Marketing Institute

NOVEMBER 2, 2009

Social Media – according to a study early this year by Forrester Research, 91% of technology b2b decision makers use social media in some form (blogs, video, customer reviews, social networking sites, Twitter, etc.). What’s more, social media supports SEO and even branding activities.

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Online Marketing Institute

JANUARY 4, 2011

Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. a picture is worth a 1000 words 26. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MARCH 4, 2010

Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers. This is especially misplaced with group written blogs, where the broad content focus and inconsistent tonality makes RSS subscription less likely.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Online Marketing Institute

JUNE 30, 2009

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Q: You work at a company that supplies electronics assembly equipment.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Here are 4 ways to find out where your customers are in social media: 1. Hire a Spy Flowtown and Rapleaf are two of the leaders in the emerging field of social anthropology. What do I do?”

Social Media 153

Social Media Ideal Customer Profiles Paid Content Media 153