At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!” The theory here is as CMO’s appoint a head of social media in their organizations, it fosters silo-like behavior and departmentalizes social which by definition runs counter to the behavior within the organization you are trying to instill! 8221; and after thinking about that I can’t help but agree with him. As the “lightning rod”

In the session, we reviewed numerous online tools on how to develop social media strategies for personal branding, new revenue streams, search engine optimization, new content initiatives and more for content providers/publishers.  0160; If you have some social media tools you'd like to add, post them in the comments. Had a great time yesterday at the MagsU workshop on "Opening the Emedia Toolbox". 0160; Here's a taste. 

A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. I decided to see which PR firms were actively participating in social media. And if you have accounts with Flickr, YouTube and Slideshare.net, let me know.   But If you don’t have a social media presence, tell me why. So I thought, how many are actually practicing what they’re preaching?   I

Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. To see how being a good bartender is a lot like being a good social media marketer, you have to understand the difference between Impact and ROI. KD Paine provides some great examples to illustrate the difference between Impact and ROI in her eBook Tales from the Trenches, How Organizations are Measuring Value in Social Media : Impact: A good bartender earns repeat visitors by remembering the names and drinks of the regulars, engaging new visitors in friendly discussion, and sharing news and insights about the local scene.

Canada money rocks. Do NOT skip over this article -- It might just save your reputation, your credibility and your career! ROI (Return on Investment) seems to be THE social media marketing topic right now -- How do we make money on this darn stuff? Measure Return on Conversation." "Social Media ROI measures - Influence and Mention" "Social Media ROI: The Currency is Content." .. This is what real ROI looks like. Except if you're in Canada.

Tags: B2B Social Media b2b blogging B2B Blogs B2B Sellin With all the micro-blogging, I’ve often wondered whether the number of bloggers who actually create original, substantial content is decreasing. Don’t get me wrong, you can create meaningful thought in 140 characters, but it’s a lot easier to write 140 characters (no matter how well crafted) than it is to consistently create original content for [...] ...Tags:

Sometimes I read the “rules” being written about social media marketing and think, “God bless this person for trying, but he must have never had a real job in his life.” And then these opinions get repeated and re-tweeted until these mindless jingles become part of the social media mantra. Here are five beloved social media “rules” you should throw in the trash: Myth number one: It’s time to bust the myth-makers, folks. You didn’t, you don’t, and you won’t!

things wrong with social media for B2B marketing . Social media tools like Twitter and blogs (it's frequently forgotten blogs are social media ) are becoming standard in the toolboxes of B2B truth is most marketers are not leveraging social media to full potential to create a brand, reputation and As I wrote way back in 2007, there are plenty of But in that

Social media marketing activity exploded in 2009, and so did coverage of these practices. Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. So in case you missed any of these, here are almost 100 of the best blog posts and articles covering social media strategy and tactics, measurement, monitoring, research, pitfalls to avoid, policies, tools and more from 2009. Whether you’re looking for guidance on measuring social media results, justifying investments, utilizing best practices, finding the best tools, or just want to broaden your social media knowledge, you’ll find it here. Social Media Measurement and

My friend Scott Abel ( The Content Wrangler ) gave an outstanding presentation at Web Content 2009 on social media tools - best kept secrets.  Ping allows you to publish to as many as 60 social networks in less than 10 seconds (NOTE: be careful.  Checks brand name availability across 120 social media websites. 0160; The full presentation is below, but here's the quick take on the 10 Scott shared: 10 Web 2.0