Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). e-Strategy Trends ). Earnest Agency ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Porch Group Media

MAY 21, 2019

Email is nearly 40 times more effective than social channels in helping brands acquire new customers. Customer testimonials and making subscribers aware of new products or services tie for the second-most effective re-targeting campaigns, with 37% reporting using them effectively. eMarketer). Pew Research). Sprout Social).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

Webbiquity

FEBRUARY 14, 2010

These individuals are often the “face&# of their organizations; as they get quoted in press releases and news articles, pen bylined articles, speak at conferences, and talk to industry influencers and prospective customers, their names can become almost as well known as their brands. Start Twittering. Share this on del.icio.us.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. As a business owner your goal needs to be having no gap at all, optimizing every point of contact with your customer.&#

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Industrial Marketing Today

OCTOBER 2, 2010

They are combining video, audio and sophisticated tracking tools to deliver email campaigns with highly customized messages that engage prospects in their preferred format and measure interactions beyond just open and click-thru rates and well into website behavior.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WebMarketCentral

NOVEMBER 23, 2009

SlideSix lets you upload PowerPoint, PDF or OpenOffice presentations, mix in videos from YouTube or Vimeo, and share your presentations with groups. PeoplePond PeoplePond is a secure social profile site that can be connected to your Facebook, Twitter and other social media accounts.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

Content Marketing Institute

DECEMBER 31, 2018

In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Instagram, Twitter, Messenger … all kinds of notifications. Now, I’m not saying you shouldn’t watch TV or YouTube videos or surf Facebook. A lost decade.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

Content Standard

SEPTEMBER 10, 2016

In 2006, Twitter launched—much to the confusion of many people still trying to wrap their heads around the utility of character limits and hashtags. percent of marketing budgets in 2009 to 11.7 Social Video Begins to Beat Out YouTube. Social Is Service. percent in 2016.” Engagement Metrics Hold Weight.

Social Media 40

Social Media Marketing Budget Stats Social Marketing 40

Online Marketing Institute

DECEMBER 1, 2010

Using social media to build event attendance Most larger events have their own web site and most smaller events have a least a landing page with registration (and hopefully those include social sharing functionality), but very few take advantage of the event capabilities of several social media channels or services.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. Other than some initial hiccups, the updates and the usage have been flawless with our client receiving very favorable comments from their customers. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

But not easy to execute because there usually is a disconnect between what your prospect wants to hear and what you want to say about your company and its products and services. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

JULY 6, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Translate Features into Benefits if You Want Your Marketing Content to Engage and Sell by Achinta Mitra on July 6, 2010 in Content Marketing , Industrial Marketing Strategies , Sales Strategies Marketing 101 teaches you “Customers buy benefits and not product features.”

Features 60

Features Web 2.0 Planning Work Management 60

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. She empowers her clients to create customer-centric nurturing programs that leverage strategic story development to engage prospects until they are sales ready. Joe Pulizzi and Jonathan Kran z published The Content Marketing Playbook: 42 Ways to Connect with Customers. Ardath Albee.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Industrial Marketing Today

SEPTEMBER 3, 2010

The big hurdle they face is in engaging and converting readers into prospects, leads and ultimately customers. They are: Buyer Personas – deep insights on the people who buy your products and services Buying Process – the steps buyers go through to acquire your products and services Buyer personas go a lot deeper than just demographics.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Build a library of various content assets such as published articles, white papers, online demos, webinars, videos, technical specifications, datasheets, case studies and customer testimonials. Instead of thinking of Facebook, LinkedIn and Twitter as lead generators, use them to increase awareness and drive traffic to your website.

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. For airlines, hotels, restaurants and other businesses across the world, there are now better ways to serve customers as well as target them with relevant marketing messages online. Keeping Up with New Technologies.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Industrial Marketing Today

JANUARY 26, 2010

Is it so outdated that you avoid sending prospects and customers to your site? It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. It is all about the customer and not you and your company.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Content Standard

DECEMBER 12, 2018

“You’re basically always catching up just to reach your customers.” Then there’s Weibo , often referred to as the Twitter of China. Launched in 2009, Weibo has become one of the most prominent sources of news for China; usage is increasing at more than 20% year-on-year. Recommended for you.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Of course, you don’t have to copy word for word any of the examples from above, you are the only one who can decide which approach works best for your product, service or list.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. “Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# Flowtown gives you the answer in seconds.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

Industrial Marketing Today

MAY 14, 2010

How do you shift the focus from you or your company to your prospects and customers? Customize them to suit your particular product line, which makes it much easier to specify and buy your valves. Your own engineers, technical and R & D team members are great resources for generating fresh content that is more customer-focused.

Webinar Metrics 60

Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Convince & Convert

SEPTEMBER 14, 2010

As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. But marketers have always reached out to communities in many forms, and each new medium has taken its turn as Holy Grail for customer influence. Adding a Twitter field to your contact records is only a start.

Social Media 123

Social Media Work Management Marketing Management Media 123

Industrial Marketing Today

MAY 3, 2010

You want your business blog to become the hub that attracts traffic, establishes your credibility and ultimately, moves those readers forward in their decision making process and become paying customers. Are you pre-selling a product or service? How do you turn your business blog into a powerful sales tool?

Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Industrial Marketing Today

AUGUST 20, 2010

You need to move beyond the free Google Custom Search tool for websites. For example, segment your products and services by application and/or industry. Those are my five top lessons for industrial marketing to attract engineers and turn them into loyal customers. What’s on your list that’s not on here?

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 20, 2010

by Achinta Mitra on July 20, 2010 in B2B Marketing Collateral , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing , Sales Strategies To be successful in industrial and B2B marketing, one has to engage with prospects and customers in a meaningful manner. The four steps are: 1.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

Let’s get one thing straight from the get go, if you are in a declining market with low demand for your products and services, no amount of automation will help you generate new leads. However, B2B and/or industrial marketers must learn to use it correctly in order to harness its true power.

Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60

Industrial Marketing Today

JUNE 8, 2010

You are well aware of the fact that the Internet has completely and permanently changed the way industrial buyers purchase technical products and services. You may be too close to the forest to see the trees, sometimes you may have to ask your current customers for their input. My take: Sharpen your listening skills.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Hubspot

APRIL 1, 2018

When you're trying to decide the best way to present your brand, ask yourself: What problem are you solving for your customers? What solution does your product or service provide? You can even order custom bottles on Coke's website to request things like nicknames and college logos. The Lesson. Coke: Share a Coke. The Lesson.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Customer Experience Matrix

JULY 30, 2009

Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Convince & Convert

FEBRUARY 24, 2010

because through social media, customers are praising and criticizing companies in public in a way that requires marketing to triage and respond. Southwest Airlines has to coordinate its marketing and customer service response, in real-time, create its own content on its blog and Twitter account, while also dealing with the media jackals.

Conference 116

Conference Organization Paid Search Agency PR 116

Industrial Marketing Today

SEPTEMBER 27, 2010

The salesperson may have to spend a lot of time re-educating the customer and correcting misunderstandings Customers are prisoners of their own experiences (we all are). Today’s B2B salesperson must bridge the gap from the experience of others to the specific and unique needs and priorities of the customer.

Social Media 60

Social Media Social Marketing Media Planning 60

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Industrial Marketing Today

JUNE 3, 2010

We already have lots of brochures and data sheets to give to our prospects and customers. As content strategists, we can build a standard format for content that includes page title, short description of the product or service, what problem it solves, who would benefit the most and additional pairs of product benefits and features.

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Convince & Convert

FEBRUARY 15, 2010

This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. Twitter knows that you are @somecustomer, and what you Tweet about, and maybe your geography.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

SEPTEMBER 20, 2010

This is because B2B has a smaller potential customer base, a higher average price point, and a customer decision funnel that is more influenced by word of mouth and reputation. Linkedin Groups vs. Twitter. Podcasts vs. YouTube. Twitter is even narrower at 36% – 46%. Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Convince & Convert

MAY 11, 2010

Yes, your prospective customers are confused and uncertain. After all, why would they even be coming to your Web site unless they had questions about your product or service? I would also make a point to solicit input from customer service and sales teams, as they have more day-to-day interaction with fence-sitters.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139