Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read. of Tiecas, Inc.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

markempa

JULY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They are seeking education and information but would rather not talk to a sales person yet. Lead nurturing is a multi-touch process.

Lead Generation 120

Lead Generation B2B Sales Marketing Analytics Tools Leads 120

Industrial Marketing Today

AUGUST 17, 2010

Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div. of Tiecas, Inc. Resources

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. An excellent way to reach them is by developing thought leading (educational) content in the form of podcasts.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Industrial Marketing Today

JULY 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Business Value of Social Networking by Achinta Mitra on July 29, 2009 in Social Media Marketing , Social Networking Saw a very interesting video where Seth Godin talks about how useful social media is to businesses. Copyright © 2010 Tiecas, Inc. Resources

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This indicates the importance of relevant educational events and online content for lead generation.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As marketers we need to do more to educate our peers on the value of marketing. cost center, rather than viewing it as an asset that creates revenue.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

Industrial Marketing Today

AUGUST 10, 2010

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Business Blogging 60

Business Blogging Optimization Web 2.0 Business 60

Industrial Marketing Today

MAY 18, 2010

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B2B Marketing 60

B2B Marketing Web 2.0 Planning Demand Generation Agencies 60

Industrial Marketing Today

JUNE 24, 2010

Link), was a survey of small business owners and found that the two most common tactics used in 2009 were tweeting e-mail newsletters and sending out blog entries to e-mail lists. Copyright © 2010 Tiecas, Inc. I came across two research studies that answer the last question with a big YES! The first study done by AWeber (aff.

Social Media 60

Social Media Email Marketing Social Marketing Web 2.0 60

Industrial Marketing Today

MAY 7, 2010

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Lead Generation 60

Lead Generation Sales Qualified Leads Web 2.0 B2B Marketing 60

Industrial Marketing Today

JUNE 29, 2010

That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively. Too often, marketers create new educational content based on internal triggers, such as a new product launch or the adoption of a new marketing strategy.

Relevance 60

Relevance B2B Marketing Web 2.0 Brand Identity 60

Industrial Marketing Today

JUNE 19, 2010

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Relevance 60

Relevance B2B Marketing CMS Development Buying Cycle 60

markempa

OCTOBER 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Just remember, they should be EARLY in their buying process !

BtoB 120

BtoB Lead Generation Paper Generation 120

Industrial Marketing Today

SEPTEMBER 13, 2010

Social media among IT and business buyers of technology rose 50% over last year and finally pushed to majority status; 55% said they use social media as part of the technology buying process in 2009 versus just 37% in 2008. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – All Rights Reserved.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

markempa

JULY 28, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Their results show that thought-leading content thats educational in nature performed best as a call to action.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Industrial Marketing Today

SEPTEMBER 3, 2010

She defines it as “Contagious content must educate them [prospects and customers] about what they need to know, apply your company’s unique expertise in addition to your product and prove you walk your talk through the sharing of evidence. Copyright © 2010 Tiecas, Inc. Ardath Albee of Marketing Interactions, Inc. of Tiecas, Inc.

Buying Cycle 60

Buying Cycle Buy Marketing Budget Web 2.0 60

markempa

AUGUST 16, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 He gives some great advice on how to create your own eBooks too.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Industrial Marketing Today

JUNE 15, 2010

Tagged as: B2B websites , Industrial Marketing , marketing services , website design About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

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Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – All Rights Reserved. Privacy Policy | Site designed by AMAInteractive a div.

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

SEPTEMBER 20, 2010

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Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

MAY 11, 2010

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Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

Industrial Marketing Today

MAY 5, 2010

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Sales Cycle 60

Sales Cycle Web 2.0 Buying Cycle Privacy Policies 60

markempa

JULY 10, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

B2B Sales 120

B2B Sales Lead Generation Sales Leads BtoB 120

Industrial Marketing Today

JUNE 12, 2010

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Sales Management 60

Sales Management Pricing Price Marketing Websites 60

Industrial Marketing Today

JULY 14, 2010

Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. I can see how curating would appeal to you, given your education. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – I’m glad that you found my article helpful. of Tiecas, Inc.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

OCTOBER 2, 2010

Results achieved: The company has seen a 26% increase in engine and automotive shipping customers since the campaign began in 2009 FreightCenter.com exceeded its original goal of a 50/50 split in only 18 months. Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – All Rights Reserved. of Tiecas, Inc.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Industrial Marketing Today

AUGUST 3, 2010

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B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Industrial Marketing Today

JULY 29, 2010

Johnson , Industrial Marketing , Junta42 , Lenskold Group About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation. Copyright © 2010 Tiecas, Inc.

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Copyright © 2010 Tiecas, Inc. He is the Founder & President of Tiecas, Inc. – All Rights Reserved.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Industrial Marketing Today

JANUARY 26, 2010

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Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Industrial Marketing Today

MAY 3, 2010

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Business Blogging 60

Business Blogging Web 2.0 Long Tail Marketing Business 60

Industrial Marketing Today

JULY 20, 2010

Opportunity Development: Research, understand and distill the relevant industry-specific information, key issues and business needs in order to educate the company, especially the sales force, on the specific business requirements of a given market. Copyright © 2010 Tiecas, Inc. The four steps are: 1. All Rights Reserved.

Creativity 60

Creativity B2B Marketing Lead Ranking Lead Scoring 60

Industrial Marketing Today

APRIL 30, 2010

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Planning 60

Planning B2B Marketing Emarketing B2B 60

Industrial Marketing Today

AUGUST 20, 2010

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Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Industrial Marketing Today

JULY 9, 2010

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Marketing Automation Services 60

Marketing Automation Services Lead Ranking Marketing Qualified Leads Marketing Automation 60