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3 Examples of Creative B2B Marketing Initiatives

Zoominfo

With the ultimate goal of increasing conversion rates, marketers have to accelerate brand activity through digital channels. Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. Creativity isn’t a concept that can easily be put into words.

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14 Pro Tips for Running a Successful Business

Hubspot

We're losing more than we're gaining for the first time since those statistics have been tracked, and the crossover coincided with the recession of 2007-2009. Census Bureau, the overall number of business applications began to recover in late 2009 and has been trending up for the past ten years. Source: Capterra. According to the U.S.

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How to Receive Payments Online for Free

Hubspot

Convenience – Convenience is one of the main factors that influence conversion rate. Stripe entered the market in 2009. However, in this digital age, there are numerous reasons why that's not a good idea. Here's a look at some of the advantages payment processing software will bring to your business.

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Form Length Isn't Everything: 3 Other Ways to Optimize Your Forms for Conversions

Hubspot

These exact questions have been at the center of a hotly contested debate that's been raging on since 2009. Because forms are a central component to your inbound strategy, it's important to optimize them for conversions while retaining any of the indicators of quality that you and your sales team care about.

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Don't Kiss 5% of Your Organic Traffic Goodbye: New Data on Why You Should Optimize Your Website for Mobile

Hubspot

Many marketers have asked the HubSpot team just how worried they should be, so we sifted through the post-apocalyptic dust to review the damage for ourselves. If we assume an 8% conversion rate, this business lost nearly 150 leads over the same timeframe -- all because it didn't optimize its site for mobile.

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Top 24 B2B Marketing Posts in February

B2B Marketing Zone Posts

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. Best of B2B Marketing. February 2010. Great stuff in February. I usually read it cover to cover. Assumptions Anyone? 0160; Remember?

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50 Content Marketing Influencers You Need To Follow

Atomic Reach

It also brings in conversion rates 6 times higher than other channels. Since 2009, she has given one-on-one actionable marketing advice to clients to help them build their businesses online. He has been featured by The Huffington Post, Forbes, HubSpot, The Content Marketing Institute, and Entrepreneur Magazine.