WebMarketCentral

NOVEMBER 10, 2009

AdWords Management : How ROI, Costs, and Services Measure Up for Your Business by Pure Visibility Steve Loszewski explains how to use the AdWords Traffic Estimator tool to calculate the potential value of AdWords for your business, and gives tips for maximizing that value.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

OCTOBER 19, 2009

Find the answers to these questions and others here in the first set of the best blog posts and articles on search engine optimization (SEO) from 2009 (so far). What can SEO professionals learn from traditional marketers?

SEO 20

SEO Best Practices Tagging Internet Marketing 20

WebMarketCentral

OCTOBER 13, 2009

Discover the answers to these questions and others here in the first set of the best posts about business blogging so far this year. Using it to build your business, though as Ian notes, "It's not easy. Tags: Blogging for Business. Find free and legal images to add to your blog posts? Crank out posts more quickly?

Forrester 20

Forrester Landing Pages Business Best Practices 20

WebMarketCentral

DECEMBER 9, 2009

Forrester: B2B Marketers Need To Keep Up With Business Technology Buyers On Social Media by Forrester Research It's pretty rare to include a press release in a best of list here—actually, this is probably the first time ever—but this one includes key statistics on how b2b buyers use social media on the job.

Social Media 20

Social Media Social Marketing Web 2.0 Forrester 20

WebMarketCentral

OCTOBER 26, 2009

Advising b2b bloggers on the use of Twitter, Doug writes "Twitter is already playing a role in content marketing campaigns — for finding topics, inviting input and promoting the finished pieces. It’s all about the engagement."

Twitter 20

Twitter Web 2.0 Marketing Analytics Tools Tips 20

WebMarketCentral

APRIL 2, 2009

Interest in social media marketing is surging, with several recent studies showing that a majority of companies, of all sizes, are now using social media in some form for business purposes. I've also seen dramatically increased interest in hiring social media consultants. If you're a consultant, here's what you have in your bag to sell.

Social Media 20

Social Media Consulting Social Marketing Media 20

WebMarketCentral

SEPTEMBER 16, 2009

In another noteworthy post, Ian presciently warns readers about 11 Internet Marketing Trends To Ignore in 2009 , such as "Vertical Search. I hate to kick that dead dog again, but it sucked in 2007, it sucked in 2008, and it'll continue to suck wind in 2009."

Creativity 20

Creativity Paid Search Agency Best Practices Adwords 20

WebMarketCentral

JULY 23, 2009

paid click volume (is) up 18% from January 2007 to March 2009.In Because when businesses aren't optimistic about demand, they don't invest in new software and other technologies. Cuts in budgets paired with increased expectations provided an opportunity for search marketers to shine in the first half of 2009.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

AUGUST 1, 2008

Again, there have been so many excellent blog posts and articles written on SEO already this year that I'm trying to get a jump on 2009. How To Sell “Mom and Pop” On SEO Services by Search Engine People Blog A wonderful post on the challenges and rewards of working with small business owners on SEO.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

FEBRUARY 27, 2009

The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St. Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

DECEMBER 22, 2008

In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers. Congressional meddling is unlikely to help, but social media is part of what can.

Social Media 20

Social Media Web 2.0 Media Blogger 20

WebMarketCentral

SEPTEMBER 22, 2009

More customers = More business. Unfortunately, several of the largest sites including Digg, delicious, Reddit, Mixx and Mister Wong now partially or completely use insidious no follow links. More Search = More Customers. Builds on the arguments made in Social Media ROI vs. RONI (risk of not investing).

Social Media 20

Social Media Optimization Media Web 2.0 20

WebMarketCentral

DECEMBER 29, 2009

For example, one website shows up at #2 on Google for "business services management," but at #23 for business service management. On that last point though, keep in mind that for popular search phrases, even a single character can make a big difference. The site looks a little spammy, but the article is a helpful, quick read.

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

OCTOBER 1, 2009

Welcome to the first best-of-2009 (so far) compilation. 7 Social Media Predictions for 2009 by Search Engine Watch Erik Qualman produced this list of predictions in January. Many free services will become defunct"—hmm, not yet, but there are still three months of 2009 to to. Social media continues its rapid growth"—check.

Social Media 20

Social Media Marketing Budget Social Marketing Web 2.0 20

WebMarketCentral

MAY 20, 2009

The February 2009 issue of Wired magazine gives examples. Test it on business cards, banners, Web pages, letterhead, coffee mugs, name tags, anywhere you can imagine that it might show up some day. testing There’s only one way to know whether a logo works in oodles of contexts: Test it. Then test it some more.

Bulldog Solutions 20

Bulldog Solutions Web 2.0 Banners PageRank 20

WebMarketCentral

MARCH 24, 2009

MarketingSherpa's 2009 Social Media & PR Benchmark Guide (PDF) provides a wealth of useful statistics and guidance. Here's some research on how to do that.

Social Media 20

Social Media Paid Content Paid Search Agency Web 2.0 20

WebMarketCentral

OCTOBER 21, 2009

Find them all and others here in the first set of the best cool web tools for 2009. A sophisticated yet free analytical tool for optimizing your CRM implementation? Low-cost video production? Social media analytics?

Enterprise Management 20

Enterprise Management Tools Marketing Management Best Practices 20

WebMarketCentral

SEPTEMBER 24, 2009

9: How to Create a Social Media Marketing Strategy , March 4, 2009 A summary of research from MarketingSherpa , Eloqua's Steve Woods , and green marketer Lorna Li on how marketers should approach social media strategically. Not sure exactly why this one remain so popular, but here it is at #10. #9:

Banner Ads 20

Banner Ads Web 2.0 Eloqua CTR 20