Bulls, Bears, Bernanke and BtoB Lead Generation
ViewPoint
JULY 10, 2012
So, companies can use GDP to anticipate changes in lead rates which could affect quotas and revenue projections. Overall lead rates trended down in 2002 and from 2008 – Q3 2009—yep, just as the economy did. Lead rates never dropped to zero. There are always companies outperforming the overall economy.
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