Industrial Marketing Today

MAY 21, 2010

It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers. Some bloggers suggest that you pick topics that revolve around popular search terms/phrases used by your audience. I agree with you about being able to contact experts or bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? For example, “content creation.” REVEAL Adding a personal experience helps to humanize your content.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

Online Marketing Institute

NOVEMBER 8, 2010

Case studies give us examples to learn from and situations to study. Just look at Peter Kim’s social media case study wiki –it’s chock full of examples. I also love the way Indium presents its blogs and bloggers on its Web site. Case studies give us examples to learn from and situations to study.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Next, I came across a blog post written back in September of 2009 by Rohit Bhargava of Influential Marketing Blog. BTW, this post is a working example of content curation. What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Convince & Convert

SEPTEMBER 7, 2010

That’s like finding a better way to punch people in the face&# is one of the more memorable examples of his outlook. The examples and mini case studies he presents provide insights that leave you nodding your head and thinking you could adopt the same approaches. As you know, you’re my living example of how to write a blog.

Social Media 115

Social Media Media Paid Search Agency Peer-to-peer 115

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Anything Goes Marketing

NOVEMBER 16, 2008

During my research, I stumbled upon a great article by the Canadian Marketing Blog called " 2009 B-to-B Demand Creation Trends " eh (Canadian joke). With an RSS feed, you can promote in your email footers and it can be re-used by other bloggers and companies. I would recommend to post in on your website and even create an RSS feed.

Lead Ranking 100

Lead Ranking Top of Funnel RSS Lead Nurturing 100

Convince & Convert

JULY 21, 2010

Have you read the Terms link provided by Facebook, Twitter or YouTube? Did your content creator (photographer, writer, designer) give you permission to post their work on Facebook or YouTube and hand over their control to Mark Zuckerberg? Todd Defren and Dell have both shared excellent examples to build from.

Social Media 155

Social Media Paid Content Media Advertising Agencies 155

Convince & Convert

FEBRUARY 10, 2010

“Should we be on Twitter, or Facebook, or Linkedin, or YouTube, or some other places?&# For example, Flowtown’s data on me isn’t particularly accurate, because I use several different email addresses. Flowtown gives you the answer in seconds. Just a thought.

Social Media 128

Social Media Email Marketing Social Marketing Paid Search Agency 128

MLT Creative

SEPTEMBER 30, 2010

October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space. October 22-23, SocialBiz World Sonoma County, CA: A social media and Web 2.0

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. So, I peeked at YouTube. 213 videos on YouTube , the most recent just five days ago.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The one embedded above, for example, currently has more than 33,000 views. For a niche community, that’s a feat.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MARCH 25, 2010

Want to compare the historical growth of your RSS subscribers to your YouTube channel subscribers? New YouTube video that goes viral. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views. A new product launch. Trade show.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

WebMarketCentral

DECEMBER 22, 2008

In How Ford Can Ramp Up It’s Social Media Turnaround Story of 2009 (nicely summarized by John Cass on Social Media Today ), she outlines a social media strategy to help Ford become more transparent and connect more effectively with customers.

Social Media 20

Social Media Web 2.0 Media Blogger 20

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often we see social media strategies that involve putting photos into Flickr, videos into YouTube or the creation of a Facebook application and then never revisiting the environment to engage with the communities around this content.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

B2B Marketing Zone Posts

FEBRUARY 2, 2010

I humbly submit a few practical ideas to help you become a time-efficient blogger. I mentioned this in a recent post, Marketing Automation Trends for 2010 - LeadSloth , January 12, 2010 2009 was the year in which Marketing Automation really took off. In other words, everybody. Is Less Content Better?

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Convince & Convert

JUNE 3, 2010

I take pride in this job and I kicked the shit out of that call and I took a perfect game away from that kid over there.&# ( see it on YouTube ) But Joyce’s owning of the issue gets even better. I can't think of many examples of that type of guts on the player side. There’s nobody that feels worse than I do.

Social Media 157

Social Media Media PR Webinar Metrics 157

Convince & Convert

MAY 11, 2010

Put it on YouTube of course. The Youtube response from Taylor Guitars to the whole “United Breaks Guitars&# imbroglio is perfect. Maybe you guys have other examples where that is not so. The video is a nice example of how social media can be an effective tool for a company to engage (there's that word again!)

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B Voices ( Trade Youtube Twitter Leads Sales ). June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. and search for them on Google, Bing, YouTube, Twitter, Facebook, and SocialMention. And great example about the eyeglasses. Look under “G&# for “glasses.&# Thanks again.

Paid Content 145

Paid Content Ad Building Brand Identity Branding 145

Outgrow

SEPTEMBER 30, 2022

And then went back in 2009, when I discovered Moz, Whiteboard Fridays with Rand Fishkin, and the beginner’s guide to SEO and all that stuff. Looking at that marketing content, I think the stuff I see in terms of marketing is still geared towards the independent blogger or affiliate marketer, and things like that.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Webbiquity

SEPTEMBER 12, 2011

John Bottom has crafted an amazing, creative, interactive B2B social media landscape image with links to a large group of key B2B bloggers like Mark Schaefer, Joe Pulizzi, Beth Harte and Tony Karrer. Influence in social media: how to find the top bloggers by blur Group. 9 new rules for YouTube marketing by iMedia Connection.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

MARCH 9, 2010

A recent study by Econsultancy called “ The Value of Social Media &# shows that companies are overwhelmingly using the “Big 4″ of Facebook, Twitter, YouTube, and Linkedin for their social media efforts. March 9th, 2010 |Written By: Jay Baer | View Comments Tweet Are you treating social media like a checklist?

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

JANUARY 17, 2011

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. Frequent best-of contributor Brian Solis shares stats from Technorati showing that nearly half of all bloggers are U.S.-based, Twitter has the fifth oldest.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Hinge Marketing

JUNE 9, 2015

Back in 2009, I ran an experiment. Does that mean every seller should simply become a fulltime blogger? Get a “home on the web” First, get your name as a domain name (for example, I own www.agocluytens.com ). Or, if you feel so inclined, why not publish regular videos on YouTube? I hated every minute of it.

Cold Calling 48

Cold Calling Work Management B2B Thought Leadership Marketing Management 48

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Convince & Convert

SEPTEMBER 21, 2010

I looked at Meltwater Buzz a couple of months back and thought it offered a better platform than Radian6 (which is a good option in itself and often used as the industry example). Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Historical data seemed more robust as well.

Social Media 157

Social Media Media Paid Content Work Management 157

Convince & Convert

FEBRUARY 25, 2010

The best example I’ve ever seen of this is from a company called ThinkGeek , which prides itself on carrying the most robust collection of unique, thought-provoking products with the biggest nerd appeal on the planet. But the best example I’ve seen is on their Facebook page, where one fan posted an update on their wall — in BINARY CODE.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Online Marketing Institute

JANUARY 4, 2011

Recruit multiple bloggers Effective blogs are updated frequently. Newton’s team uses nine or 10 regular contributors from within the company, as well as three to four frequent guest bloggers, including customers. Plus, each blogger’s writing style will incorporate keywords in different ways to attract search engines.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

APRIL 5, 2010

Real Examples of Social Media ROI - Customer Experience Matrix , March 19, 2010 Summary: some published examples of “hard&# ROI from social media. As part of the preparation for next Tuesday’s Webinar with 1to1 Media and Neolane (register here ), I poked around for some concrete examples of ROI from social media.

B2B Marketing 40

B2B Marketing B2B Thought Leadership Planning B2B 40

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Lastly, the team put together New York-specific commercials, which were uploaded to YouTube YouTube. The one embedded above, for example, currently has more than 33,000 views. Now You Can Smell Like YouTube Sensat.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

JUNE 8, 2010

A single tweet, YouTube video, or blog post can be the spark that sets off a firestorm of controversy. Opportunities Via Context Musician Dave Carroll has been widely lauded for his “ United Breaks Guitars &# YouTube video that has now been seen more than 8.5 450,000 views on YouTube, and counting.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Online Marketing Institute

NOVEMBER 2, 2010

Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies. Facebook, Twitter, YouTube YouTube and most of the social tools we use today are just a few years old. Her example was the PayPal Developer platform. million followers).

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Convince & Convert

MAY 19, 2010

Whether it be discovered as a blog post via Google search, a video via YouTube or through an archive of indexed Tweets — we want the content we are looking for, when we are looking for it. We want our marketing content to be: Discoverable – Marketing content is consumed on our time and with our permission. All rights reserved.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

SEPTEMBER 21, 2010

Also, some bloggers (including Ari Herzog and Valeria Maltoni ) don’t favor including tweets as comments, since they are not true “comments.&# See an example at the bottom of this post (the little squares that animate when you put your cursor over them).

Social Media 167

Social Media Media Paid Content Webinar Metrics 167