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11 Top Tips For Developing YouTube Influencers


YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Furthermore, data shows that a YouTube personality needs almost 800,000 subscribers just to break into VidStatX’s list of  top 100 vloggers. He maintains the park’s YouTube channel , which has become a large part of its marketing.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

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Rants and raves include a comparison of the audience-building potential of YouTube vs. Facebook and The Business Romantic’s refreshing look at business and life. We wrap up the show with a #ThisOldMarketing example of the week: Komputronik buys Benchmark. This is an annual end-of-year recap video, which features many of the YouTube superstars re-enacting the year’s most popular memes.

New Blogger? Get Started on

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, is the way to go. The first step to becoming a WordPress blogger is to register your account. For example, you might want to embed a YouTube video in a blog post and allow readers to view the video without leaving the page. The post New Blogger?

How to Transform Yourself Into an Agile Business Blogger


Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger. Are you an agile business blogger?

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

But if you have no emotional connection to me as a blogger, are you going to hire me? However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. There are wonderful communities dedicated to photography, cars, and tech, for example. Let me give you an example of how difficult this platform is to master. Let’s get started.

Is there a “content pattern” that builds a brand?

grow - Practical Marketing Solutions

Instead, you need something more robust, more consistent, to build a real business around your content and YouTube revealed a plan that just might be the answer. YouTube has been promoting a “3H” video brand strategy and revealed a content pattern that seemed to be the most successful in building an engaged audience for the long-term. Even an individual blogger?

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Launching your social campaign with guns blazing!


YouTube : /chrisabraham 3.5k Comment on Youtube Video. Like Youtube Video. For example, for $299 you can buy 10,000 targeted followers targeted by location and keyword and with a guarantee that the followers have active accounts. Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers. Facebook : /chrisabraham 5k followers.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

This is the example that I always talk about when I speak on social media.  If an old-school 19th century distributor of mesh and fencing can find something to blog about and generate business, so can your niche B2B business! Even though Kinaxis has already seen tangible results from their blogging efforts, they saw value at further increasing their blogging activities by allowing outside bloggers to post next to internal employees.  Want to share more examples with us or explain how your B2B business leverages a blog as part of their marketing efforts?  Louis E. Nothing. 

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Google+ on its Third Birthday


It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere.

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Under the Influence


Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan. Social facebook Featured Influencer marketing Instagram YouTubecollab).

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Alas, that ideal is rarely achieved-but we nail it sometimes. Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post.

23 (More) of the Best Social Media Guides, Tips and Resources of 2012


The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. For example, useful tools for keeping a collaborative calendar include Google Calendar, Outlook, Basecamp and ZOHO. YouTube Marketing Tactics. Social Media Marketing Guides and Tips.

Lurkers are the 99.989% of Social Media


Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. It took me a while to register the importance of my long tail blogger outreaches. It doesn’t matter.

Google Authorship brings your staff out from behind your brand


Even the most anti-social, uncreative, and introverted staffers could be Google Clout rockstars just from their nightly obsession with cat videos on YouTube, their penchant for commenting, and the fact that they’re a Google Android super-duper-power user. Organic Search Slider Author Google google analytic Google Latitude Search engine optimization steven levy Unison Agency YouTube

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Have top influencers author your sites to appease Google search


Consider the blogger you bring on board as authors of your site to be the helium balloons lifting Carl Fredricksen , Russel, and Dug up into the sky in their house. Instead of spending all your time guest blogging on other people’s sites in a desperate attempt at accumulating inbound links, Hummingbird presumably demands you attract influential and popular bloggers to you.

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How to Become a Stellar Guest Blogger

delicious b2bmarketing

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1. This is a guest post by Ann Smarty, a blogger and web entrepreneur.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!


Check the rest of the points that a talented guest blogger covers! Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? Why don’t you get familiar with other YouTube marketing ideas on the list? Content Marketing Marketing News

Top Four Ways to Convert Social Networkers into Customers


So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. For example, social media allows customers to avoid inbound call hell in favor of direct response heaven. For example, Armstrong Flooring has no sexy stuff in its product. It’s an amazing example of creating content around a customer’s passion instead of just focusing on a product. B2B Blogger B2B Social Media Content MarketingWhat’s the secret to turning all your social networkers into cash-buying customers you ask? It’s easy.

Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever

Social Media B2B

On YouTube, IBM posted more than 30 short videos in the months leading up to the event, racking up more than 1 million views. It rolled out YouTube videos speculating on the technology’s applications to healthcare , customer service and finance. Examples Video IBM WatsonBack at IBM, marketers were all smiles. Beyond the Golf Course. Spotlight on the Little People.

Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Besides the fact that I saw a video of my dad when he still had some colour in his hair, the interesting thing is that the link was from YouTube ! youtube

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result? If we take blogging for example…. An aspiring bloggers end goal (I suspect), would be income and impact. As a blogger, blogging about building a blog, you would need to understand at which stage on this journey my readers are…. For example….

15 Top New Social Media Blogs to Follow in 2011

WindMill Networking

His blog posts come from someone at the front line of managing corporate social strategy, and thus offer great perspective on the latest happenings in social media marketing backed by recent data or events.  A good example is his recent post on corporate blogging We’ll Always Have Blogging. 2. Check his post on Facebook Strategies: Content over Creative for a great example of his work.

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Don’t miss any of my new videos subscribing to my YouTube channel here, John => [link]. Should have I been surprised? Follow that person.

BtoB Magazine Selects 2011 B2B Social Media Winners

Social Media B2B

BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media. Examples of online successes really should include images and links so marketers can see what was done and learn from the campaigns. Examples Accenture Cisco EMC LexisNexis Mongoose Metrics Omni SybaseRead more.

BtoB 20

3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. So much so that it takes a PhD.

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B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. At right is an example. blogger may grab an image. Journalists and bloggers are very hardworking. Do your homework to thoroughly understand what the journalist or blogger is covering. Reporters want more than words.

Redefining sales prospecting in an era where no one wants to talk to you

Sales Engine

YouTube and social media had just begun to blossom. LinkedIn is the new business standard, and YouTube has become the third most visited website on the Internet. For example, the average consumer can walk into a showroom knowing what they want and how much it should cost - many times, they’ve already researched it and have made a buying decision BEFORE they arrive.

17 Realistic Ways to Get More Website Traffic


And remember: YouTube is the second largest search engine…. Want a good example of this? Blog comments are also a great way to demonstrate your expertise and to build relationships with bloggers and site editors. Launch a YouTube channel. Traffic is to digital marketing like gasoline is to an engine. It’s what makes it go. Trouble is, traffic can be hard to get.

A course correction for influence marketing measurement

grow - Practical Marketing Solutions

” She gave the example of a woman she follows religiously who does demos on YouTube about applying make-up. Of course the same thing is happening on Periscope, YouTube and blogs. Here’s an example of a “gap” in the influence space. He is a pioneering podcaster and a prolific blogger. That comment nails it. WHAAAAT? The new influencers.

23 Outstanding Social Media Marketing Guides


Aaron Agius details a dozen social blunders to avoid, at risks ranging from embarrassment to winding up in court, such as using vulgar language, getting political, using auto-responses, or “insensitivity to personal struggles” (a particularly relevant but wince-inducing example). ” Five Fantastic Examples of B2B Social Media Marketing by j+ Media Solutions.

9 Actions Content Marketers Need to Do Right Now

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How about your YouTube videos? HANDPICKED RELATED CONTENT: 15 Goals, Tips, Examples, and Lessons for E-Newsletter Perfection. 4. Include media companies, bloggers, influencers, and competitors. As I write this I just finished a keynote presentation at a transportation and logistics conference. hope this list is helpful. 1. Are you actually telling a different story?

Advertising methods are too ephemeral


Either you’re smart and willing to keep it alive, in conversation, online on YouTube for the spots, or on a blog somewhere for the print work — or you feel compelled to keep on throwing money at it ad infinitum, because contextual ads, banner ads, etc, only last as long as you write checks. I tell anyone who will listen to me that the current crop of advertisement methods is too short-lived.

What Were The Most Effective B2B Marketing Tactics of 2015?

KoMarketing Associates

For example, Sumome is a pop-up plug-in that you can add on your website to encourage e-mail subscription. When customers, friends, family, industry analysts, and bloggers say wonderful things about your company and convince others to buy your product, you’ve made it. 2015 was the year in which the hot, and effective marketing tactics seemed to be all about mobile-friendly websites, email opt-ins, landing pages and webinars, video (both YouTube and Facebook) and engagement on Instagram. STRATEGIC CONTENT MARKETING. built a content experience to focus on gaining subscribers.”

How to Use Native Advertising Without Getting Fined by the FTC

grow - Practical Marketing Solutions

The Advertising Standards Authority in the United Kingdom, for instance, banned a native YouTube ad sponsored by Oreo that featured two well known video bloggers because the agency felt it was not clearly identified as marketing communication. By Kerry Gorgone, {grow} Contributing Columnist. Federal Trade Commission guide, Native Advertising: A Guide for Businesses ). percent.).

21 of the Best Social Media Marketing Guides of 2013 (So Far)


Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand. steps to rank your video higher on YouTube by iMedia Connection. ” stage to the “how do I do it?”

Help me solve marketing’s biggest mystery

grow - Practical Marketing Solutions

The TV ads were so good they received more than 6 million views on YouTube! And then the miracle — the Old Spice Man came alive, interacting with fans on Twitter and, most memorably, YouTube where he recorded more than 200 hilarious, personal video responses to fans (generating 24 million views). The TV ads were so good they received more than 6 million views on YouTube!

Help 71

What is the future of blogging?

grow - Practical Marketing Solutions

Mitch and I have been debating the importance of blogging over a period of months and he recently posted this on his Six Pixels blog: I’m not sure what a blog is anymore. I’m not sure who a blogger is anymore. I’m not sure what a blog post looks like anymore. In some cases, you can add still image to this list (a travel site on Instagram, for example). What is it?

17 Ways to Promote Your White Paper for Lead Generation


Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. On LinkedIn, promote your white paper in the form of a discussion, for example: “How has technology improved the performance of your sales staff?

24 (of the) Best Business Blogging Guides, Tips and Tools of 2011


Guidance for New Bloggers. 20 Common Mistakes Made By New Bloggers by Ink Rebels. 12 things every business blogger should know how to do by Ragan’s PR Daily. 21 Ways Bloggers Engage by Heidi Cohen. Kristi Hines studies the AdAge Power 150 blogs to see how leading bloggers are displaying their social clout. Examples of Exceptional Corporate Blogs.

10 Interesting Content Ideas for You

Ad Your Comment Here

For all the bloggers out there: Re-interpret existing content: Collect the top motivational YouTube videos for your audience, top ebooks, top webinars or infographics. Example: “5 __ Lessons from Lady Gaga” or “What the Election Teaches Us About _”. Example: Happy Boxing Day to our Canadian followers!). Example: “Why did the chicken cross the road?”).

Should you make the leap into sponsored content?

grow - Practical Marketing Solutions

As the effectiveness of “traditional” advertising channels dries up, marketers will seek to “borrow” the large and loyal audiences of bloggers and other content creators. She pointed out the number of young YouTube stars who are being paid to peddle everything from candy bars to backpacks withot disclosing that this is paid advertsing. Chris Brogan    Thanks!