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11 Top Tips For Developing YouTube Influencers


YouTube influencer marketing is an often-overlooked, but highly valuable component, of a strong marketing automation strategy. YouTube is just one platform where you can execute your influencer marketing strategy. But because of its high discoverability, authenticity, long-form potential and long-tail durability, YouTube is ideal for information-based lead generation.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Furthermore, data shows that a YouTube personality needs almost 800,000 subscribers just to break into VidStatX’s list of  top 100 vloggers. He maintains the park’s YouTube channel , which has become a large part of its marketing.

YouTube Insights for B2B from the Frozen Food Master

Social Media B2B

In that time he has learned quite a bit about YouTube. Most of the biggest YouTube channels are run by individuals, not corporate brands. Does this make YouTube different from other social platforms? believe that most of the big YouTube channels are run by individuals because they don’t have the politics or red tape to publish like corporations have.

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How to Transform Yourself Into an Agile Business Blogger


Many inbound marketers and business bloggers get so caught up in (or weighed down by?) But another way is the agile way -- the way that lets bloggers go with the flow, respond to new opportunities, and generally get over the fear of the blinking cursor and, as Nike said, Just Do It. How to Be a Successful Agile Business Blogger. Are you an agile business blogger?

The greatest content marketing case study in history

grow - Practical Marketing Solutions

love this B2B marketing example so much because it breaks a paradigm and makes a common product beautiful and breath-taking and emotional. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. even asked GE for help but they could not locate the story either. Here we go.

New Blogger? Get Started on

Marketing Action

For bloggers with limited technical experience or no time to spend on that aspect of managing a website, is the way to go. The first step to becoming a WordPress blogger is to register your account. For example, you might want to embed a YouTube video in a blog post and allow readers to view the video without leaving the page. The post New Blogger?

Five new content forms rocking the marketing airwaves

grow - Practical Marketing Solutions

Consider this example from Propoint , which created an interactive infographic on podcasting and its origins or this example explaining new advertising options. Mark Schaefer is the chief blogger for this site, executive director of Schaefer Marketing Solutions, and the author of several best-selling  digital marketing books. By Mark Schaefer. Interactive dynamic video. link].

This Week in Content Marketing: The Business Case for Content Marketing as PR

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We also look at why GoPro closed its media division, and explore CNN’s partnership with a YouTube celeb to launch a new media property. Rants and raves include and the business case for leveraging content marketing as public relations; we wrap up with an example of the week from UK National Trust. This week’s show. robert_rose Click To Tweet. Image source.

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

My real challenge was getting my staff to warm to the concept of being a blogger. That was the voice of many of my bloggers at one time or another. Alas, that ideal is rarely achieved-but we nail it sometimes. Q: How do you compare your video marketing efforts on YouTube with your blogging program? But, remember, a YouTube video can be easily embedded into a blog post.

See What Content Marketing Success Truly Looks Like

Junta 42

Working with G+J Custom Content, the company identified leading Dutch bloggers and influencers , who chose four top Dutch cities to profile. For example, in a recent CMI survey sponsored by ion interactive, respondents thought contests and games were highly effective drivers of awareness and discovery, while configurators were more appropriate when targeting audiences in the decision stage.

3 Winning Examples of B2B Blogs Done Right

WindMill Networking

This is the example that I always talk about when I speak on social media.  If an old-school 19th century distributor of mesh and fencing can find something to blog about and generate business, so can your niche B2B business! Even though Kinaxis has already seen tangible results from their blogging efforts, they saw value at further increasing their blogging activities by allowing outside bloggers to post next to internal employees.  Want to share more examples with us or explain how your B2B business leverages a blog as part of their marketing efforts?  Louis E. Nothing. 

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23 (More) of the Best Social Media Guides, Tips and Resources of 2012


The brilliant Gini Dietrich reports on research showing that marketers commonly choose the wrong time of day to post and engage on Facebook, Twitter and YouTube, as well as to send emails. For example, useful tools for keeping a collaborative calendar include Google Calendar, Outlook, Basecamp and ZOHO. YouTube Marketing Tactics. Social Media Marketing Guides and Tips.

Under the Influence


Rather than paying expensive celebrities to reach a broad audience, brands can team with niche bloggers, Instagram stars, and YouTubers to market their products. For another example, take this YouTube video from the popular influencer couple Tiff & Case that was sponsored by Nissan. Social facebook Featured Influencer marketing Instagram YouTubecollab).

Google+ on its Third Birthday


It’s all about flushing the grouse, getting all of the anonymous content creators to reveal themselves, to come in from the cold, to associate a real name and identity with videos on YouTube , articles in the Blogosphere, columns in online publications, etc. Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere.

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Launching your social campaign with guns blazing!


YouTube : /chrisabraham 3.5k Comment on Youtube Video. Like Youtube Video. For example, for $299 you can buy 10,000 targeted followers targeted by location and keyword and with a guarantee that the followers have active accounts. Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers. Facebook : /chrisabraham 5k followers.

Lurkers are the 99.989% of Social Media


Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). Social media, including Pinterest and YouTube , is becoming more and more celebrity-, brand-, agency-, and studio-driven. It took me a while to register the importance of my long tail blogger outreaches. It doesn’t matter.

Google Authorship brings your staff out from behind your brand


Even the most anti-social, uncreative, and introverted staffers could be Google Clout rockstars just from their nightly obsession with cat videos on YouTube, their penchant for commenting, and the fact that they’re a Google Android super-duper-power user. Organic Search Slider Author Google google analytic Google Latitude Search engine optimization steven levy Unison Agency YouTube

Have top influencers author your sites to appease Google search


Consider the blogger you bring on board as authors of your site to be the helium balloons lifting Carl Fredricksen , Russel, and Dug up into the sky in their house. Instead of spending all your time guest blogging on other people’s sites in a desperate attempt at accumulating inbound links, Hummingbird presumably demands you attract influential and popular bloggers to you.

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Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!


Check the rest of the points that a talented guest blogger covers! Powerful Ways to Market with YouTube for Small Businesses. YouTube is a global network with billion visitors monthly. So how do you start with your company’s YouTube account? Why don’t you get familiar with other YouTube marketing ideas on the list? Content Marketing Marketing News

Top Four Ways to Convert Social Networkers into Customers


So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. For example, social media allows customers to avoid inbound call hell in favor of direct response heaven. For example, Armstrong Flooring has no sexy stuff in its product. It’s an amazing example of creating content around a customer’s passion instead of just focusing on a product. B2B Blogger B2B Social Media Content MarketingWhat’s the secret to turning all your social networkers into cash-buying customers you ask? It’s easy.

How to Become a Stellar Guest Blogger

delicious b2bmarketing

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1. This is a guest post by Ann Smarty, a blogger and web entrepreneur.

Even Your Father is on YouTube

Anything Goes Marketing

I've been reading a few articles lately about how some user-generated content ad campaigns such as the one that Dove ran called Dove Cream Oil Body Wash Ad Contest "failed" as it wasn't well received by the YouTube community. Besides the fact that I saw a video of my dad when he still had some colour in his hair, the interesting thing is that the link was from YouTube ! youtube

10 Ways to Say “Thank You” on Twitter

grow - Practical Marketing Solutions

by Jorge Gonzalez del Arco, {grow} Community Member. A few weeks ago I was surprised to find that one of the most influential bloggers on the social web replied to me on Twitter to say “thank you” after I had shared one of his posts. Don’t miss any of my new videos subscribing to my YouTube channel here, John => [link]. Should have I been surprised? Follow that person.

Why the IBM Watson Jeopardy Challenge Is the Greatest B2B Campaign Ever

Social Media B2B

On YouTube, IBM posted more than 30 short videos in the months leading up to the event, racking up more than 1 million views. It rolled out YouTube videos speculating on the technology’s applications to healthcare , customer service and finance. Examples Video IBM WatsonBack at IBM, marketers were all smiles. Beyond the Golf Course. Spotlight on the Little People.

3 factors in winning the social media horse race

Chris Koch

Others say that G+ will rule because of its integration with Google’s other tools like Android, Gmail, Docs, and its media properties like YouTube and Google Music —in other words, the colossus effect that we’ve been waiting (for so long) to take effect. For example, just when I was lamenting having to do over all the work I’ve done to build up a Twitter community with some true interaction and conversation in G+, along comes a browser extension called SGPlus that lets you post on G+ and share it across Twitter and Facebook at the same time. So much so that it takes a PhD.

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BtoB Magazine Selects 2011 B2B Social Media Winners

Social Media B2B

BtoB Magazine announced their 2011 Social Media Marketing Winners and they missed a huge opportunity to show off these examples of B2B social media. Examples of online successes really should include images and links so marketers can see what was done and learn from the campaigns. Examples Accenture Cisco EMC LexisNexis Mongoose Metrics Omni SybaseRead more.

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8 Strategies to stand out when you’re late to the content marketing game

grow - Practical Marketing Solutions

There are more than 1,000 blog posts and 400 hours of YouTube video uploaded every minute  in a never-ending war for attention. In 2013, YouTube came out with a very useful whitepaper describing the three kinds of content created by every successful brand. An example of a company dominating a niche with this technique is Nike. By Mark Schaefer. That is one crowded space!

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


When your customer reaches your blog/YouTube Channel/website, where are they on their journey to their desired end result? If we take blogging for example…. An aspiring bloggers end goal (I suspect), would be income and impact. As a blogger, blogging about building a blog, you would need to understand at which stage on this journey my readers are…. For example….

Content marketing strategy: Start with questions, end with insights

grow - Practical Marketing Solutions

Let’s unpack that idea. A few years ago, YouTube came out with a white paper stating that companies doing the best job building brands on the  web used three different kinds of content : Hygiene — The “everyday content” that answers common customer questions. For example, I often write on the topic of marketing strategy. By Mark Schaefer. move to insights.

A Brief Timeline of the History of Blogging


Bloggers have dozens of platforms and formats available (fun fact: HubSpot has a blogging platform , too), and there's no longer a standard for what a blog is supposed to look like. Many of these original bloggers -- despite not having yet earned that title -- were the same people who first understood the value of the World Wide Web in the 1980s. Blogger, c. YouTube, c.

Learn to create effective content by putting it through the RITE test

grow - Practical Marketing Solutions

Here’s an example of how I did it. Like Greg Kinman, for example. Kinman, better known as Hickok45 , is a YouTube sensation, with more than 2 million subscribers to his channel, lucrative sponsorships, and paid appearances. This is what he does on YouTube. This example might seem outlandish, but it’s actually sort of predictable. By Mark Schaefer. Relevant.

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All your best content may now be considered fake news


Looking at it another way, this could be the beginning of a process of licensing and verification that will separate the proper journalists and reporters from the bloggers, propagandists, anarchists, marketers, and dirty, dirty affiliate marketers. For example, the more than polarizing, founded by alt-right political firebrand Alex Jones, started as a simple message board.

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How do I find time to create content? 25 Ideas!

grow - Practical Marketing Solutions

But here’s a fact: successful bloggers, YouTubers, and podcasters have the same number of hours in a day as you. Embedding a little video in a post is a great time-saver and provides variety for your readers. I saw an interesting post one time that was simply a photo of what the blogger’s office set-up looked like. Focus. Don’t try to be everywhere and on every platform.

B2B Public Relations: 7 tactics to pull more leads into the funnel

B2B Lead Generation Blog

You can share news on your blog, your website, social media, YouTube; you’re no longer solely dependent on journalists to get the word out.”. At right is an example. blogger may grab an image. Journalists and bloggers are very hardworking. Do your homework to thoroughly understand what the journalist or blogger is covering. Reporters want more than words.

Stop. Look. Listen. It’s time for an influencer marketing campaign

grow - Practical Marketing Solutions

But today, teenagers seem to be more focused on their hustle and creating content that will gain them thousands of followers on YouTube or Instagram — and deposit big money in their pockets. An example would be a tech influencer or a YouTube star. By Brooke B. Sellas, {grow} Contributing Columnist. But I’m not here to stir the giant pot of influence Kool-Aid.

23 Outstanding Social Media Marketing Guides


Aaron Agius details a dozen social blunders to avoid, at risks ranging from embarrassment to winding up in court, such as using vulgar language, getting political, using auto-responses, or “insensitivity to personal struggles” (a particularly relevant but wince-inducing example). ” Five Fantastic Examples of B2B Social Media Marketing by j+ Media Solutions.

The 29 Best Social Media Monitoring Tools


Social media monitoring, analytics and stats for Facebook, Twitter, YouTube and Instagram, with benchmarking to measure your performance against peers, insights to optimize content, and reporting capabilities. They’re a textbook example of how to build a platform by doing one thing better than anyone else. Social media monitoring is vital for virtually every B2B or B2C brand. 58%

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