The Effective Marketer

JANUARY 11, 2010

The matrix helped us focus on how vendors compared on each feature and also gave us the ability to rank vendors based on weighted scoring. Well, because there were some features we considered more important than others and so should you. Click here for tips from the Effective Marketer Blog Hello there! Good question!

Work Management 100

Work Management Marketing Management Marketing Automation Services Marketing Budget 100

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

NOVEMBER 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The moral of the story is that sales and marketing cant make use of the collaborative features available in CRM solutions unless they have already made human collaboration a part of their process.

Work Management 120

Work Management Marketing Management Lead Generation B2B Sales 120

markempa

JUNE 16, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. David Meerman Scott, author of Cashing In With Content , wrote a post on direct to consumer press releases today as discussion leader on the IAOC blog.

PR 120

PR Lead Generation Rules Generation 120

markempa

NOVEMBER 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " The interview is featured in the November 8, 2005 issue of Marketing2IT. " The interview is featured in the November 8, 2005 issue of Marketing2IT. Read How to Nuture Leads article on Marketing2IT.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

The Effective Marketer

APRIL 9, 2009

One of the more interesting features is the ability to search for salaries paid at a specific company. This entry was posted on Thursday, April 9th, 2009 at 7:49 pm and is filed under Communication , Hiring. Blog at WordPress.com. Insider information is always good when planning your next career move! United States License.

Lead Scoring 100

Lead Scoring Lead Ranking Work Management Marketing Budget Creation 100

The Effective Marketer

MAY 10, 2010

Don’t use a brand mascot to promote a luxury item or something with such a distinctive feature or benefit that the character detracts from it. Get yours [link] 8 hours ago Good tips for corporate bloggers - "13 Tips for Creating a Top-Ranked Blog" - from @ MarketingProfs [link] 1 day ago Why #MarketingAutomation Projects Fail?

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

The Effective Marketer

AUGUST 30, 2010

Trade show booths with slogans and taglines that don’t mean anything and sales brochures that are full of “features” and screenshots but lack detail of how they solve a problem. Blog at WordPress.com. While I still struggle to write good content, I did find some useful resources online that I hope will also help you out.

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

The Effective Marketer

SEPTEMBER 23, 2009

The Meeting of the Minds is a free series of webinars featuring some of the great minds in academia such as Don Schultz, Gary Lilien, Dave Reibstein, Paul Farris, Tim Ambler, and others. And enjoy… free is always good This entry was posted on Wednesday, September 23rd, 2009 at 8:58 pm and is filed under Marketing Training , Webinars.

Training 100

Training Planning Work Management Marketing Management 100

markempa

MAY 23, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. « Peformance Measurement, Corporate Culture and the CMO | Main | 2 New RSS Feeds for the B2B Lead Generation Blog » Blueprint for Personal Lead Generation Success Do you generate your own leads?

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

The Effective Marketer

APRIL 29, 2009

Depending on the category, or type, of webinar usage you will be able to list out all the features you need. Each webinar platform has a set of features that can be useful or useless and why pay a premium if you don’t care whether circles can be drawn on the screen? Blog at WordPress.com. United States License.

Marketing Automation Services 100

Marketing Automation Services Webinar Metrics Budget Programs Work Management 100

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. BTW – every page is a landing page to search engines) The case study features, Ken Kornbluth, President MarketingPilot who says, "…People are really calling from our landing pages. Ten times more people call now.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

The Effective Marketer

MAY 29, 2009

additional features, more convenience, better value, etc.) This entry was posted on Friday, May 29th, 2009 at 2:43 pm and is filed under Marketing Planning , Marketing Strategy , Pricing. Everyone wants that feature. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Webbiquity

JANUARY 12, 2011

Rachel Hunt supplies valuable guidance on how to use social networking, award submissions, guest blogging, speaking opportunities and original research to maximize the impact of PR efforts. Public Relations: The best press release is no press release by MarketingSherpa. Google Launches Blog Finder for Any Topic by ReadWriteWeb.

PR 100

PR Tools Tips Blogger 100

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The Effective Marketer

JUNE 13, 2009

It is a free week long online training program featuring some great speakers on topic such as blogging, SEO, viral marketing, email marketing, lead nurturing… all the tools online marketers need to know. Simon Mason says: June 16, 2009 at 12:25 pm Hi Daniel, Interesting post. I saw your good blog while researching yahoo.

Work Management 100

Work Management Marketing Automation Services Budget Programs Marketing Management 100

Convince & Convert

SEPTEMBER 14, 2010

Thanks for the insightful blog post. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. We don’t need sCRM for social media anymore than we needed pCRM for phones, or eCRM for e-mail. Of course, *I* have an app for all that. link] Adam Metz I’ll be transparent here. Im Jay Baer.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

AUGUST 19, 2010

The contents of this form are scanned by the Western River team, and are then posted (usually within minutes) to the company’s blog , which resides on the Compendium software. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

The Effective Marketer

MARCH 15, 2009

This entry was posted on Sunday, March 15th, 2009 at 6:30 pm and is filed under Decision Making , productivity. Jason Cohen says: March 16, 2009 at 12:24 pm Great point Daniel, and one that I neglected to make in my post. Or is the time you have already wasted considered “sunk time&# and will never be recovered?

Product 100

Product Effectiveness Marketing Automation Services Work Management 100

Convince & Convert

JULY 6, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility (..)

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 24, 2010

Of course, you can talk about the run-of-the-mill features and benefits of your product, but that doesn’t create any real kinship. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Why D.I.S. The radio is a nice little bonus feature.

Social Media 122

Social Media Paid Content Media Webinar Metrics 122

Convince & Convert

JULY 28, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? Great list, looks a lot like the discovery we do prior to content planning.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

Social Media 142

Social Media Paid Content Media Act-On 142

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. What’s the one thing that defines you – and it’s not features and benefits. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Are you ready to add some “Why&# to your “How&# ? What’s Your One Thing? Volvo = Safety.

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

The Effective Marketer

FEBRUARY 25, 2009

Outlook 2007 has even more features for helping you categorize stuff, but we’ll keep it simple for now and focus on the features available in both versions. 2 Responses to Getting Stuff Done with MS Outlook CJW says: February 28, 2009 at 6:18 pm I’m actually new to Outlook but I love the whole GTD concept.

Work Management 100

Work Management Marketing Budget Creation Marketing Management Planning 100

The Effective Marketer

MARCH 12, 2009

The subject of running effective meetings has been discussed in several other blogs so I’ll focus at the narrower topic I outlined in the beginning, which is managing your time via smart use of your calendar. Unproductive meetings are a drag on your time and therefore on your ability to be a better manager. 6. Bonus rule!

Marketing Budget 100

Marketing Budget Work Management Marketing Management Allocation 100

Convince & Convert

MARCH 10, 2010

With a comprehensive eBook featuring ideas and opinions from some of the best social media minds, concisely chronicling the state of social media today – and where we’re headed. So many of his points fit neatly into sound bites, that it seemed a natural – and relevant – forum for a conversation. Im Jay Baer.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

The Effective Marketer

FEBRUARY 12, 2009

This entry was posted on Thursday, February 12th, 2009 at 11:12 pm and is filed under Communication , productivity. 2 Responses to Outlook Productivity Tips Jason Cohen says: February 16, 2009 at 10:17 am Terrific list of tips! Blog at WordPress.com. You can follow any responses to this entry through the RSS 2.0

Planning 100

Planning Product Effectiveness Tips 100

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Saw Zappos featured this wkend on tv. Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. Don’t be afraid to ask for demonstrations or trial accounts (even if you’ve already had a trial with that provider before.) They’ll often work with you to make sure you feel comfortable you’re making the right decision.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 135

Social Media Media Curation Webinar Metrics 135

Online Marketing Institute

DECEMBER 1, 2010

Blog Create a blog for the conference and source content from speakers and attendees. The blog can even extend beyond the conference and be used as a year-round source of information. Social Fresh and Social Media Week NY are good examples of event blogs that generate marketing value. Use this to your advantage.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117