2009 Blog Content Forrester Paper 
Zoominfo
OCTOBER 18, 2022
The first believes that demand-generation is superior, and that marketers should avoid gating content assets that can create friction in the marketing funnel. According to Forrester, there are four main types of programs marketers can use to create awareness of their brands, products, and services: 1.
Onalytica B2B
AUGUST 23, 2017
Last week we published our white paper called The Definitive Practical Guide to Influencer Relationship Management. First thing’s first- what does the white paper cover? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight. The rise in social media channels.
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Ambal's Amusings
DECEMBER 17, 2009
I have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Tom Pick's blog Webbiquity.
WriteSpark
FEBRUARY 18, 2009
Content Marketing. White Papers. Set the Purchasing Agenda with White Papers » B2B Tech Buyers Like Social Media. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. WriteSpark Blog Feeds. White Paper Writer. Case Studies.
Industrial Marketing Today
JUNE 19, 2010
That is pretty much the mantra of B2B content marketing. Nothing happens until your site visitors and blog readers take some kind of an action after reading your content. The chart below from a research study done by Forrester illustrates this point very clearly. In other words, it is time to walk the talk!
Ambal's Amusings
NOVEMBER 12, 2010
Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content?
Ambal's Amusings
AUGUST 27, 2010
B2B Marketing Content falls under 2 broad category - 1. Content addressed to a Technical Decision Maker 2. Content addressed to a Business Decision Maker. Blog Marketing Interactions Twitter Ardath421. Blog Marketing Interactions Twitter Ardath421. Ardath Albee. Ardath Albee is a B2B Marketing Strategist.
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