Top 20 CRM Blogs of 2009
B2B Lead Generation Blog
JANUARY 29, 2010
Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. As I read over the list of blogs, I discovered some new ones worth reading along with a number of bloggers I already follow. Here's a partial list of the CRM blogs on their list: PGreenblog and CRM: The Conversation – Paul Greenberg. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog - Brent Leary. Media Blog – Ginger Conlon, Mila D’Antonio, Elizabeth Glagowski and. The Forrester Blog for Business. Carfi.
Why Are Marketing Automation Managers So Hard to Find?
OCTOBER 16, 2009
According to Forrester, only 2-5% of B2B firms have invested in full-featured Marketing Automation. Avinash has great advice for that in his Signs You Are a Great Analyst blog post. In addition to a marketing automation systems, these are usually CRM systems, content management systems, pay-per-click systems and reporting applications. Even though some vendors have been around for almost 10 years, Marketing Automation is still relatively new. But that percentage is rapidly growing. New technology requires people with a new set of skills, nothing new about that.
The Top 3 Priorities for 2010 Marketing Budgets
NOVEMBER 2, 2009
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Design PR SEO-SEM Social Media Strategy More testchannel AdROCK eBooks Educational Facebook Guest Posts Twitter The Top 3 Priorities for 2010 Marketing Budgets November 2nd, 2009 | By guestblogger By Tom Pick | Online Marketing Executive | KC Associates With a lingering recession, the U.S. Create helpful and link-worthy content, optimize your pages, and get other sites linking to yours in order to improve your site’s position in the search engines. Ideally, do both. Acme Software Inc.).
39 More (of the) Best Social Media Guides, Tips and Insights of 2011
JANUARY 24, 2012
What are the best practices for sharing content on each major social network? Jeff Bullas lists “50 synergistic social media marketing tips and tactics to market your content and ideas and help them to spread to a global audience,” divided into six platform categories: blogging, Facebook, Twitter, YouTube, LinkedIn and Slideshare. by The Brand Builder Blog.
Building Content Marketing Strategy – 10 Steps
B2B Marketing Insider
JANUARY 2, 2013
As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. In this post I’ll cover why content marketing is so important today and I will provide some practical advice about how to be good at content marketing.
ClickInsights: What was your "Aha" moment in 2009? - Part 2
Connect the Docs
DECEMBER 17, 2009
have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Get Content.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. Compelling thought-leadership content, blog posts, white papers, video and SEO efforts support and create long-term value for social media tactics. Facebook’s InsideFacebook blog reports that in February and March of this year, the number of Facebook users age 35 and over doubled.
The Rise of the Content Marketer « The Effective Marketer
The Effective Marketer
MAY 9, 2011
The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Rise of the Content Marketer Content Needs a King I know I don’t have to argue the value of content to readers of this blog. How you think about what content is for your company will determine how big this role is. And scary?
Do Psychographics work in B2B Marketing & Sales?
MAY 24, 2009
skip to main | skip to sidebar The Marketing Mélange A blog on all things Marketing with Strategy & Information Technology focus Blog Archive ▼ 2009 ( 22 ) ▼ June ( 2 ) Strategic Insights from Calculating Lifetime Custo. March 20, 2009 1:17 PM Kenji said. I am curious to see the papers about this. This blog is intended as a public forum to express and discuss views, ideas and information about a mixture of different things pertaining to the continually evolving practice of marketing. What do your C-Level Execs want from Marketing?
Social Business Q&A: 10 Questions with Augie Ray
It's All About Revenue
APRIL 4, 2012
When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. We are always thrilled to interview smart, insightful people on our blog. In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. Social strategy is, for us anyway, a component of content strategy. Maybe it inspires, or perhaps it irritates.
B2B Tech Buyers Like Social Media
FEBRUARY 18, 2009
Content Marketing. Forrester Research is presenting survey results of B2B technology buyers and their use of social media during the buying process. The key findings: Tech buyers are increasing their participation in social media, with content provided by technology vendors receiving high rankings for use during the sales process. WriteSpark Blog Feeds. TrackBack.
Best of 2009 (So Far): SEO Guidance, Part 2
NOVEMBER 16, 2009
Discover the answers to these questions and others here in more of the best articles and blog posts on the practice of SEO so far this year. Blog SEO Tips: Top SEO Mistakes to Avoid by Blogsessive Alex Cristache details five common SEO mistakes bloggers make that cause their sites to fare more poorly than necessary in search engine rankings. How do you create a 301 redirect?
Top-10 Marketing Automation Blogs
APRIL 24, 2009
A couple of people recently asked me which blogs I’m frequently reading. Please send me your favorite blogs, because there must be lots of great Marketing Automation blogs that I haven’t found yet! BTW 1: Some of these blogs are more about lead generation, demand generation or inbound marketing, so maybe the title of this blog post is not ideal. But regardless of the terminology, these are the blogs that I enjoy most :- ). In alphabetical order, these are the blogs that I read most frequently, and that I can heartily recommend.
John Legend Coming to Interact 2014
It's All About Revenue
JUNE 17, 2014
Writing about Legend for Time’s 2009 tally of the 100 most influential people, Jones noted, “We’ve seen only the tip of the iceberg. Shar VanBoskirk, VP, Principal Analyst, Forrester Research. John Legend Coming to Interact 2014 is from Eloqua’s It’s All About Revenue, a Blog Covering Business To Business Marketing. Content Marketing Singer/Songwriter. Musician.
Engaging Content is Key to Content Marketing Success?
AUGUST 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, August 09, 2010 Engaging Content is Key to Content Marketing Success? Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing?
Recession Accelerates Marketing Trends Caused by Disruptive Technology
B2B Marketing Traction
JULY 12, 2009
You can edit the content that appears here by visiting your Widgets panel and modifying the current widgets in Sidebar 1. Or, if you want to be a true ninja, you can add your own content to this sidebar by using the appropriate hooks. Subscribe to Our Blog. Home | Services | Blog | About | Resources | Contact. Services. About. Resources. Contact. Default Widget.
ClickInsights: How can B2B marketers use content effectively for demand generation?
Connect the Docs
AUGUST 27, 2009
ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Blogs. Get Content.
Online Marketing News in 2009: The Year’s Hottest Events
Modern B2B Marketing
DECEMBER 15, 2009
Here is our 2009 year in review. December 2009 Online Marketing News. Top word of 2009: Twitter. November 2009 Online Marketing News. IT marketers meeting buyers' online content needs. October 2009 Online Marketing News. Technorati release their state of the blogosphere - shows that most bloggers are just hobbiest and number one use of Twitter is to promote blogs. Robert Half Technology study announces 54% of companies blog social media sites. September 2009 Online Marketing News. August 2009 Online Marketing News. billion.
ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?
Connect the Docs
SEPTEMBER 17, 2009
ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). We have invited B2B Experts to shed light on the following question: " What is your one tip on how B2B marketers should forge customer relationships by providing compelling content? Blogs. Forrester Blog for Interactive Marketing Professionals. Get Content.
Networking & Photos from the Sales 2.0 Conference
MARCH 9, 2009
During the reception it was great to catch-up with two Forrester analysts who I had not spoken to in a while: I last met Laura Ramos , VP, Principal Analyst at Forrester Research and blogger when I presented at the MarketingProfs ' B2B Summit 2008 in Boston and Scott Santucci , Senior Analyst at Forrester in San Francisco where I spoke at a MarketingSherpa B2B Summit a few years back (Laura and Scott posed for this photo that I took). Tags: Forrester Sales 2.0 The Sales 2.0 Garth and I spoke for a few minutes on best practices in using Jigsaw. world. Conference
Strong IT Spending Growth Predictions from Forrester Assures IT.
AUGUST 3, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Tuesday, August 03, 2010 Strong IT Spending Growth Predictions from Forrester Assures IT Sales & Marketing Success? Content Marketing and the Forgotten Sales Professi. for the full year 2010, and 7.8%
Content Marketing and the Forgotten Sales Professional
NOVEMBER 29, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Monday, November 29, 2010 Content Marketing and the Forgotten Sales Professional Each week the Content Marketing Institute poses a new question to help drive content marketing best practices.
Five Reasons You May Not Be Spending Enough on Content Marketing
NOVEMBER 29, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Having the right content and tools to help fuel buyer’s decision making process is essential. Content may indeed be King to the Internet fueled buying cycle. Death of a Salesman? Powered by Blogge
Savvy Week in Review - November 6
Savvy B2B Marketing
NOVEMBER 6, 2009
Customer-centricity: Do marketers really get it? - by @forrester via @btobmagazine This comprehensive summary of a new Forrester Research study exposes the disconnect between what B2B marketers claim is their commitment to one-to-one relationships and what they actually do. 35 Content Ideas for B2B eNewsletters and Blogs – by @galendy Not sure what to write about?
Best of 2009: SEO Tips, Part 1
JANUARY 10, 2010
Find the answers to these questions and others here in more of the best SEO blog posts from this year. Guide to Search Engine Ranking Factors by HuoMah SEO Blog. Another noteworthy post from this blog is Get Keyword Rank Data from Google Webmaster Tools , provides detailed step-by-step instructions for analyzing website performance using Google’s webmaster tools. SEO Basics: 6 Tips for Google Webmaster Tools by TopRank Online Marketing Blog. Among his conclusions: more content helps. Blogging helps. by HuoMah SEO Blog. Social media works.
Forrester: Understand and Drive Outcomes for Sales & Marketing Success
SEPTEMBER 20, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. In todays market, vendors must understand the customer - not in the abstract - but understand current problems and desired outcomes." We concur with Forresters Davison that Frugalnomics changes everything.
The Buzz about Social Media Marketing
Content Marketing for BI
MARCH 17, 2009
In reading dozens of blogposts on the topic, I recently came across a post by Mac MacIntosh who writes the Sales Lead Insights blog that made me go “hmmm….” His post looked at the study done by Forrester that was in response to the question, Which of the following sources of information impact your decision making process? ”. Blogs – 24%. Your direct vendor salesperson – 69%.
ClickInsights: How to make marketing messages memorable?
Connect the Docs
NOVEMBER 19, 2009
Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Howard Sewell’s blog, Direct Connections.
ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?
Connect the Docs
OCTOBER 15, 2009
ClickInsights is an Expert Interview Series brought to you by Connect the Docs (ClickDocuments blog). Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Blogs. Books.
Tom Pisello: The ROI Guy: Frugalnomics in Full Effect: Forrester.
OCTOBER 20, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. Forrester Research: More Optimistic, But Less So Forrester Research has updated its U.S. Forresters global estimate of 2010 IT spending has also been revised downward to 7% from 7.8%. uptick.
Forrester announces Sales Enablement Conference focused on Selling.
SEPTEMBER 9, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. According to Forrester, "In todays dramatically changing world, many of you are also at a metaphorical fork in the road. according to Forrester. Content Marketing and the Forgotten Sales Professi.
The Best 20 CRM Blogs of 2009
B2B Lead Blog
JANUARY 29, 2010
Forecasting Clouds ranked the top 20 CRM blogs based on their content, readability and frequency of posting. As I read over the list of blogs, I discovered some new ones worth reading along with a number of others I already follow like John Jantsch, Duct Tape Marketing Blog ; Ben McConnell and Jackie Huba who write the Church of the Customer ; and David Raab, Customer Experience Matrix. I was honored to be included on their list too and be included in such great company. Beagle Consulting Blog – Denis Pombriant. Brent’s Social CRM Blog – Brent Leary.
Show Me the Numbers: Hard Data on Internet Use and Media Spend
Customer Experience Matrix
SEPTEMBER 3, 2009
Probably the most comprehensive study along these lines was Global Faces and Networked Places , released by Neilsen in March 2009. Social networks and blogs are the fastest growing application, now exceeding email with a participation rate of 66.8%. Digging a little deeper within the social media category, the women’s blogger community BlogHer reported in its 2009 Women and Social Media Study that as of March 2009, 75% of women participated in social networks, compared with 55% who read blogs, 40% read message boards or forums, and 16% update status on platforms like Twitter.
My Company is Blogging and Tweeting: So Now What Do We Do?
JUNE 17, 2009
Forrester B2B Marketing Analyst Laura Ramos. I am pleased to share this great post from Business.com in which they interview marketing guru Laura Ramos of Forrester. Here’s the article: Recently, I had the great pleasure of talking with Forrester’s B2B marketing guru, Laura Ramos , about the emerging social media landscape and opportunities for B2B companies to build better relationships with their customers and target prospects. First, at Forrester we’ve studied how B2B buyers participate socially and found that participation is much higher than U.S.
MarketingSherpa Marketing Summit: Top Posts from Day 2
SEPTEMBER 23, 2009
NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09. viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. SO leverage content, and find inexpensive ways to produce. BabcockJenkins : RT @viewstream : #sherpab2b09 @juliewisdom Top 4 Content Mediums For B2B: 1: video, 2: white papers, 3: ondemand webcasts, 4: case studies. LaBergeLLC : Acoustics By Design -Great example of using blogging to add SEO content for your web site. mvolpe : I agree!! sherpab2b09. sherpab2b09. sherpab2b09.
Tom Pisello: The ROI Guy: Basic Content Marketing Trumps Social.
AUGUST 20, 2010
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. They do if they are.
Why B2B's MUST adopt social media strategies
grow - Practical Marketing Solutions
JUNE 17, 2009
According to a 2009 Forrester research study, 86% of B2B companies had NO integrated social media strategy. So why not help them and gain an edge by putting quality content everywhere -- blogs, videos and social networking communities that can help your cause. 4) It can help build loyalty. To be sure, B2B social media successes have been scarce. Those days are over.
MarketingSherpa Marketing Summit, Top 20 Posts from Day 2
SEPTEMBER 23, 2009
RoyHP : Collaborate with Data Analysts: 4 Strategies to Improve Relationships with IT [link] MarketingSherpa mvolpe : "design your website first for search engines" use the free tool www.WebsiteGrader.com to check how you are doing #sherpab2b09 NetSuite_Mei : Focus on providing valuable content on your website to drive traffic #sherpab2b09 mvolpe : I agree!! kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive.
copywriting that sells: powerful copy is easier than you think
The Effective Marketer
JULY 5, 2009
MarketingExperiments has an interesting test on short copy versus long copy that is worth checking out and Sonia Simone from CopyBlogger has a great blog post on the same subject. 3. Opening lines can make or break your email, landing page, website, blog, or any other type of writing you do. Reply Daniel Kuperman says: July 7, 2009 at 5:53 am @Matt, my pleasure! then read on.
7 Strategies for Using Content to Market Industrial Products
Industrial Marketing Today
MAY 14, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website 7 Strategies for Using Content to Market Industrial Products by Achinta Mitra on May 14, 2010 in Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Blog I am a big fan of Content Marketing or as some people like to refer to it as Inbound Marketing. Thanks for sharing!