have invited our Panel of B2B Marketing Experts to reflect on 2009 and answer the following question: What was your aha moment in 2009 ? Blogs. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. Rebel Brown's blog Phoenix Rising. Brian Carroll's blog B2B Lead Generation Blog. Patsi Krakoff's blog Writing on the Web. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Howard Sewell’s blog, Direct Connections. Tom Pick's blog Webbiquity. Get Content. MORE >>

White papers come in all shapes and forms. Our Panel of White Paper Experts have written and reviewed thousands of white papers over the years. Which white paper stands out in their mind? We have invited White Paper Experts to answer this query: "Give one example of your most favorite white paper and why you like it" Read on to get their insights. Jonathan Kantor's Favorite White Paper -- Transforming Sampling into Shopper Marketing: Walmart’s “Bright Ideas” Event Program. Blog WhitePaperPundit Twitter Jonathan_Kantor. MORE >>

I've seen some strange things happen to content. In an effort to help you get the most out of your B2B content marketing efforts, I thought I'd shed some light on the kind of stuff that can derail your attempts to gain the attention of your prospects. In no particular order of importance, here's the top 20 that come to mind: Hiring an expert to develop content and then revising it to insert all those "me, me, me" terms and phrases that are noticeably absent. Only use a content resource once and then archive it somewhere offline. MORE >>

As we look back on 2012, I think the award for biggest buzzword for the year should go to Content Marketing. Plus, content marketing has been around for a long time, especially in B2B high-tech marketing. In this post I’ll cover why content marketing is so important today and I will provide some practical advice about how to be good at content marketing. 10 Steps to a Building a Successful Content Marketing Strategy. You can’t just hire a writer and task him with writing 20 pieces of content. So get started with your content strategy. MORE >>

Content makes the world go round, doesn't it? B2B marketers know they need content, but sometimes it can daunting to decide what to produce. To make your job a bit easier, I've compiled a list of 20 types of content to consider. This can be a good list when you need to brainstorm new content, and it's also a reference to use when you are trying to think of things to include in your content marketing and lead nurturing programs. They're still relatively new to the B2B marketing scene, and they're a fun alternative to the white paper. Try a slideshow. MORE >>