Convince & Convert

FEBRUARY 15, 2010

Google’s new Buzz technology recognizes this convergence, by treating email connections between us as the core atomic unit of the social Web, rather than newer, more ephemeral connections made on Twitter, Facebook or elsewhere. But, isn’t “following&# and “fanning&# just a new version of “opting in&# ?

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

The Effective Marketer

JUNE 21, 2009

While corporate blogging, for instance, is a broad topic, the presentation focused on only certain aspects of corporate blogging, leaving a lot of stuff untold. From a corporate blogging perspective, I like that they brought up what I consider the two main issues in corporate blogging: Do you have the time?

Inbound Marketing 100

Inbound Marketing Training Planning Work Management 100

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# You can contribute more to your organisation than just leads – such as product improvement ideas that you gather through interaction with your customers – and thus help keep your company competitive and increase the value you bring to the table.

Social Media 123

Social Media Work Management Marketing Management Media 123

markempa

MAY 21, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Once you understand why clients chose your products or service you can tailor your message around the needs you solve. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Writing on the Web

JANUARY 26, 2011

I’m experimenting with personal stories as part of content marketing strategies for professionals using blogs and online content. It is the 11th largest economy in the world as measured in gross domestic product in purchasing power parity. Blog this on Blogger. Post on Google Buzz. Crime in Mexico. Tweet This!

Digg 100

Digg Wikipedia Buzz Blogger 100

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. However, even within the business (non cat) blogging arena, there are a wide variety of potential measures to gauge your momentum. Is anyone out there? What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

markempa

MARCH 21, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. During two years of research, Reichheld discovered, that the answer to this basic question, Would you recommend our products/services to a business peer?, correlated directly to growth rates. correlated directly to growth rates.

Lead Generation 120

Lead Generation B2B Sales Peer-to-peer Lead Scoring 120

markempa

MARCH 30, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Even with these expanding options in list building sources the drudgery of careful research is sill the most productive course of action, because you best understand the nuances of your ideal customer profile.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Lead Scoring 120

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. I’ve forwarded your blog to him. Cheers! -= Park Howell´s last blog. Are you ready to add some “Why&# to your “How&# ? So, giving you all the cred., Thanks for sharing.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

MAY 11, 2010

After all, why would they even be coming to your Web site unless they had questions about your product or service? I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. Talk it up on Facebook and the blog. To be entertained? I think not. Your LInkedin page.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 24, 2010

The Power of the Unexpected The genius of infomercials (and to a lesser degree, home shopping channels), is that they present to you products that you didn’t know you needed, because you didn’t know they existed. Consumers learn to trust a human, and then they trust the info the human delivers on a product or service.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

markempa

JUNE 7, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. A few years ago, I worked on a lead generation program with a client that launched a new product life cycle management (PLM) software product. The product was expected to have an average sale of $200,000.

Lead Generation 120

Lead Generation Marketing Budget SIC Budget Programs 120

Convince & Convert

MARCH 25, 2010

A new product launch. A write up on a blog. Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. Trade show. New YouTube video that goes viral.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

markempa

MAY 9, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Ideal Customer Profiles Activities Marketing Qualified Leads 120

Convince & Convert

MAY 5, 2010

This 40-something Florida Mom found herself undergoing several simultaneous life shifts, and realized that products and the communication about them didn’t resonate with her any longer. Companies didn’t seem to understand where she was, who she was, or what she wanted.

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

markempa

JANUARY 3, 2006

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. She wrote, "I just put your book in production! She wrote, "I just put your book in production! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 It’s in great shape.

Lead Generation 120

Lead Generation B2B Sales Lead Scoring Lead Ranking 120

Convince & Convert

SEPTEMBER 20, 2010

First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. It is the natural progression in the market, and the signs are already showing up that we are approaching the climb up towards the “plateau of productivity&# as Gartner calls it.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

The Effective Marketer

JULY 21, 2009

Otherwise it’s just buzz. Get people to buy our products! If you want to create a corporate blog that focuses only on your 10 most profitable customers and you have good reasons to do it, then don’t think for a minute that you are doing something wrong. Tell them about a new release! And similar comments ensued. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Vidyard

DECEMBER 14, 2015

Had Apple used poor packing and design for their product, it may not have had the impact that it does today. NYC based company ‘Next Big Sound’ launched in 2009 and they currently lead the charge in analytics tracking of artists all over the planet. Music Blogs – A hub of information. Blog writers are tastemakers.

Trends 50

Trends Video Marketing Lock-In Television marketing 50

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. population: [link] (via @prsarahevans) [link] Joseph Ruiz Great stuff.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Adobe Experience Cloud Blog

NOVEMBER 1, 2011

As a follow-up to their 2009 survey, they found the following results with regard to using social networking sites at work: 31% of companies prohibit all access (down from 54% in 2009). 51% of companies permit access for business purposes only (up from 19% in 2009). Boost Sales Team Productivity.

Paid Search Agency 48

Paid Search Agency Companies B2B Buzz 48

Convince & Convert

JULY 28, 2010

Buy your own product. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Is Starbucks the Most Dangerous Competitor to Facebook? You know how much you learn about your customers sitting in your office? Call your own customer service department.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

JUNE 7, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: The Best Advice Has No Shelf Life It’s Time for Real-Time Is Twitter for Business Even Worth the Trouble? Im Jay Baer.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 6, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Tying Together Social Media and Corporate Social Responsibility (..)

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

markempa

APRIL 18, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Main | MarketingSherpa Seeks Best Marketing Blog » Lead generation & nurturing with a human touch Marketers must stop viewing lead generation and lead nurturing as a series of campaigns. writer, Thomas Mucha too.

Lead Generation 120

Lead Generation Generation Lead Scoring Lead Ranking 120

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. " Kristin Zhivagos book, Rivers of Revenue , has an excellent worksheet on how to map out the customers buying process for what she calls an intense scrutiny product (complex sale).

Lead Generation 120

Lead Generation ROI Process Generation 120

Outgrow

SEPTEMBER 25, 2022

The primary objective of every business is to promote its product or service and earn the maximum possible return. Event Ambush guerilla marketing refers to promoting a product or service at a pre-decided event. This form of marketing allows the public to interact with your brand or product. Event Ambush.

Guerilla Marketing 52

Guerilla Marketing Examples Planning Outgrow 52

Convince & Convert

APRIL 6, 2010

It’s an example of an industry with poor understanding of taxonomy – the words and phrases used to describe products and services. Twitter Lists How your company or product are referred to in consumer-created Twitter lists can yield important taxonomy insights. Nobody appreciates keyword spam on the social Web.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Forrester Research shows that from 2009-2014, U.S. There’s certainly a methodology for attracting blog readership.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

SEPTEMBER 21, 2010

I know that different companies provide different amounts of historical data at the start of the campaign (another item I should have included – may need to do a follow up on this on my own blog later on as I get all this great feedback on items to include!)

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 11, 2010

The blog will remain the same. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 11 Whys I’m a Social Media Addict Is Starbucks the Most Dangerous Competitor to Facebook? Many people have asked us “Why Bloomington?

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Vidyard

JUNE 5, 2014

Video seeding is a targeted form of video distribution in which you appeal directly to specific websites or blogs that have target audiences geared toward your services or products in order to have them spread the reach of your content marketing (including video). They’ll ultimately drive media buzz around your campaign.

Video Marketing 51

Video Marketing Branding Brand Identity Blogger 51

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Why Every Wedding Planner Should Have a Blog “and You Should Too!

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

B2B Marketing Zone Posts

AUGUST 3, 2009

Clarity - B2B Marketing Savvy , July 28, 2009. Lessons on Using LinkedIn for Lead Generation - B2B Lead Generation Blog , July 29, 2009. Buzz Marketing for Technology , July 23, 2009. Genius is Bringing GURLs to the Social Party - Marketing Interactions , July 28, 2009. Best of B2B Marketing.

Social Media 40

Social Media B2B Sales Twitter Market2Lead 40

markempa

JUNE 8, 2005

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value. You’ll evolve from a vendor that is simply selling products and services to being an expert that is selling value.

Lead Generation 120

Lead Generation Budget Programs Word of Mouth B2B Thought Leadership 120