Industrial Marketing Today

JUNE 29, 2010

Most CEOs of manufacturing, engineering and technical companies do not believe in the value of brand building and consider it the domain of consumer marketing (B2C). That’s a shame and here’s why — among the top ten in Interbrand’s Best Global Brands 2009 , IBM was listed at #2, Microsoft, GE and Intel at number 3, 4 and 9 respectively.

Relevance 60

Relevance B2B Marketing Web 2.0 Branding 60

Industrial Marketing Today

OCTOBER 2, 2010

Case study #1: B2B lead generation through better segmenting and more focused email content Business challenge: FreightCenter wanted to change its customer mix of 70/30 (B2C/B2B) to a more B2B-centric mix. Let’s look at two case studies to see how industrial marketers are using email to reach and engage with industrial buyers.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

Online Marketing Institute

NOVEMBER 8, 2010

B2B Marketers Less Engaged than B2C The results of “B2B Marketing Goes Social&# indicate that while some B2B marketers’ social media engagement statistics are similar to those of B2C marketers, overall B2B marketers are less engaged in social media than their B2C counterparts.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

Industrial Marketing Today

JULY 29, 2010

Fifty-six percent of the participants were primarily B2B marketers and the remaining 44% were B2C. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

B2B Marketing 60

B2B Marketing Top of Funnel BtoB Peer-to-peer 60

Online Marketing Institute

NOVEMBER 8, 2010

Communications Conversations Conversations about digital PR strategy Home About Arik Work With Me Around The Web Speaking Contact Subscribe From The Blog 3 B2B social media case studies and why they work Posted by arikhanson on 17. I also think there’s a key learning here around taking advantage of your existing resources.

Case Studies 40

Case Studies Case Study Social Media Studies 40

Industrial Marketing Today

SEPTEMBER 27, 2010

Even though the widespread adoption of social media in industrial marketing has been slower than general B2B and B2C marketing, it has had a serious impact on industrial sales, especially on the traditional role of the outside sales rep. Provide online access to your in-house subject matter experts via a blog or live chat.

Social Media 60

Social Media Social Marketing Media Planning 60

B2B Marketing Zone Posts

FEBRUARY 2, 2010

The ultimate guide to blogging when you don’t have time to blog - grow - Practical Marketing Solutions , January 25, 2010 This is a blog post for anybody who has trouble finding the time to blog. For B2C or B2B Marketers this was a huge revolution. In other words, everybody. 1) Leap. It’s.

Work Management 40

Work Management Marketing Management B2B Marketing Marketing Automation Services 40

Hubspot

MAY 13, 2015

Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on). c) RivallQ.

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Outgrow

SEPTEMBER 30, 2022

Welcome to the Marketer Of The Month blog! . So if you apply that to SEO and traffic, you can realize maybe 10 of your blog posts out of 100 or 1000, contribute to 80% or 90% or more of the traffic, or maybe 10 of the items you do in an SEO audit, two of those contribute to improvements in growth. The 80-20 rule of marketing.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Webbiquity

JULY 26, 2010

CK’s B2B Blog ( SMS Mobile Marketing Mix Audience ). Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. How to Convert Readers into Clients on Your Blog , May 26, 2010. What was Linkedin Thinking?

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

The Effective Marketer

OCTOBER 13, 2010

Segment and Treat Customers Differently Although the methodology varies based on your industry and whether you are a B2B or B2C company, the big picture is clear. I know, everyone talks about how important the customer is, etc but very few companies really put the necessary resources behind that. Blog at WordPress.com.

Marketing Funnels 100

Marketing Funnels Top of Funnel Work Management Planning 100

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. . . N andini's LinkedIn | B2B Copywriter & Product Marketing Consultant . . S ophia's LinkedIn | B2B SaaS Consultant. . LinkedIn seems to be becoming way more relevant. Nandini Jammi. Sophia Le. Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

SnapApp

APRIL 25, 2018

I shipped 4K word guide to kick it off, and featured fresh content every single day on the blog. N andini’s LinkedIn | B2B Copywriter & Product Marketing Consultant. S ophia’s LinkedIn | B2B SaaS Consultant. LinkedIn seems to be becoming way more relevant. Nandini Jammi. Sophia Le. Jordie Black.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. While B2C companies can reasonably expect to generate a purchase from a single site visit, the sales cycle for B2B companies is much longer. Content is key for B2B websites.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Webbiquity

JANUARY 17, 2011

Discover the answers to all of these questions and more here in more than 40 of the best resources for social media and marketing stats, facts and research of the past year. Social media networks and blogs consume nearly 25% of people’s time online. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace?

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

OCTOBER 5, 2010

Awareness of Twitter has exploded; 87% of Americans said they were “familiar with” Twitter in a poll taken earlier this year, versus just 5% in 2008 and 26% in 2009. Brian Solis provides a wealth of statistics that answer these questions and more, e.g., 87% of Americans said they were familiar with Twitter in 2010, up from just 26% in 2009.

Twitter 100

Twitter Stats Tools Tips 100

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared. 85% of Inc. by Served Fresh Media.

Social Media 100

Social Media Paid Content Tactics Tips 100

Webbiquity

FEBRUARY 7, 2012

How are B2B marketers using social media differently from their B2C counterparts? 59% are on Twitter, and 43% use a company blog for marketing. Twitter, Facebook And LinkedIn: Age, Ethnicity And Gender Of The Major Social Networks [STUDY] by All Twitter. by bitly blog. ** 5 STARS. You just shared a link.

Paid Content 100

Paid Content Social Media Statistics Research 100

Online Marketing Institute

NOVEMBER 2, 2010

What B2B Marketers Use Social Media For While you might assume that B2B companies are less engaged in social media than their B2C counterparts, you’d actually be wrong. Here are some examples: 81% of B2B companies were likely to maintain company-related profiles on social networks, compared to 67% of B2C companies.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Outgrow

AUGUST 26, 2022

Welcome to the Marketer Of The Month blog! . On your LinkedIn you explain that you’re a full stack marketer, could you talk a bit more about that? Khalid El Khatib: Yeah, when I worked at WPP for a number of years, often working with B2C companies. Managing Stack Overflow’s highly distributed teams effectively.

Work Management 52

Work Management Marketing Management Paid Search Agency Outgrow 52

Outgrow

JANUARY 25, 2023

Welcome to the Marketer Of The Month blog! Using B2C strategies to more effectively target your B2B prospects 5. Mike Lieberman: I think the impact of technology on our space is something that I didn’t realize until HubSpot introduced it in 2008, 2009. Starting out in marketing – what worked and what didn’t 2.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

B2B Marketing Zone Posts

DECEMBER 1, 2010

Ten reasons to blog – even if nobody reads it - grow - Practical Marketing Solutions , November 7, 2010 Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Online blog needs various marketing methods to get converted into big business. There better be. Why not use it?

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Webbiquity

APRIL 27, 2021

But print space was an expensive and finite resource. Blogs: Party Like It’s 1999. That began to change with the emergence of blogging. As noted here previously : “1998 marked the first known instance of a blog on a traditional news site. They had no platform. They didn’t own printing presses.

Social Media 360

Social Media Social Marketing B2B Marketing Media 360

B2B Marketing Zone Posts

AUGUST 3, 2010

A Simple B2B Marketing Framework - Everything Technology Marketing , July 10, 2010 We often discuss in this blog how B2B marketing is becoming more complex, and how to manage this complexity. But that’s content for another blog post. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

Ning 40

Ning Paid Content Facebook Sales Management 40

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. How do B2B social media marketing practices differ from B2C companies? How many journalists also maintain blogs?

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 18, 2012

Note: a slightly shorter version of this compilation was recently published as a guest post on Jeff Bullas’ blog. The average midsize or large company (1000 employees or more) has 178 “social media assets” (Twitter handles, employee blogs, etc.)–yet B2C Facebook interaction is 30% higher than average on Sundays.

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100

Single Grain

JULY 21, 2020

B2B or B2C?: G Suite offers both B2B and B2C services for individuals and companies. Beyond the Blog Post: 21 Inspirational Branded Content Examples. B2B or B2C?: Netflix is a B2C media-service provider for entertainment purposes. B2B or B2C?: B2B or B2C?: Dropbox offers both B2B and B2C services.

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94