Webbiquity
APRIL 26, 2010
Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum.
Industrial Marketing Today
JULY 9, 2010
Of course, Marketing Automation alone cannot live up to those hyped up expectations and has to take the brunt of the blame. That is unfortunate because Marketing Automation software is a very useful tool and in my opinion, a necessity these days. You need to rethink your business model first and fast.
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The Effective Marketer
OCTOBER 14, 2010
According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#
Customer Experience Matrix
JANUARY 7, 2010
2009 was a year of tremendous growth for demand generation systems (a.k.a. business-to-business marketing automation. We can also be confident that the feature trends I described in my review of 2009 will continue: better support for social media, greater access for sales departments, and more flexible reporting.
Biznology
APRIL 29, 2013
Xiameter sales grew so successfully that in 2009, Dow Corning moved as much as 2500 of its 7000 products to the site. Another example is Symantec, which created an online store specifically to serve its small-to-medium business customers in North America. Small and medium business customers may be a perfect fit.
Customer Experience Matrix
MARCH 8, 2011
This could be a real game-changer in the small business marketing automation landscape. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot. If you heard a loud thud late Tuesday afternoon, it was the sound of two shoes dropping.
Industrial Marketing Today
APRIL 28, 2010
an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. He is the Founder & President of Tiecas, Inc. – Achinta offers his industrial clients marketing for engineers by an engineer.
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