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10 things you need to know NOW about OmniChannel Marketing

grow - Practical Marketing Solutions

” I like this characterization from John Bowden, Senior VP of Customer Care at Time Warner Cable as it appeared in a recent  Marketo post : “Multi-channel is an operational view – how you allow the customer to complete transactions in each channel. third layer emerged around 2007 as “chat rooms” bloomed into social networks. Analytics is the key to the kingdom.

Web Analytics Is Dead. So Is Customer Centricity. I Need a Drink.

Customer Experience Matrix

Both announcements share several interesting features: they don't rely on traditional Web analytics (tracking page views); they involve vendors who report data from consumer panels; and they relate to measuring advertising measurement. But I think they, along with the Omniture/Adobe deal itself, hint at something more profound: the end of Web analytics as we know it. But many marketers are just getting their arms around traditional Web analytics. demand generation vendors: Eloqua , Silverpop , Marketo , etc.) Second, content will be self-optimizing.

Measure Your ROI on Social Media Leads


On Tuesday announced the Genius URL Shortener (GURL), which makes it easier to measure the results of social media campaigns. At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. After that, Google Analytics provided similar tracking features by appending variables to the existing URL (see the Google URL Builder tool ). Of course, Social Media is all the rage, but I would also use the Genius URL Shortener for online advertisements, list rentals, and so on.

10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

Using the system, we found that these are the hottest topics in B2B Marketing for 2009. Why are these the hottest topics during 2009? 2009 Big List of B2B Marketing and Sales Blogs , August 27, 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals , August 31, 2009. B2B Lead Management Market Heats Up , July 31, 2009. Can Twitters growth continue? , May 28, 2009. Twitter Squatting - a new cyber sport , January 12, 2009. Social Media. Social Media Budget Ratio , December 2, 2008. Sales.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Marketo's Modern B2B Marketing. Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. B2B Lead Generation Benchmark Study 2009. Marketing and Sales Alignment – Marketo eBook (New!). in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Blogs. Rebel Brown's blog Phoenix Rising.

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. This year, we also decided that honoring the tech sector’s greatest social media advocates on our respective blogs isn’t enough. Mark is the author of “ Socialized! Jeffrey L.

5 Reasons Dreamforce Is a Must-Attend Sales and Marketing Event For B2B Marketers

Modern B2B Marketing

Attend Dreamforce Global Gathering 2009, one of the year’s premier sales and marketing events, to gain proven best practices, how-tos and practical training on the latest Cloud Computing solutions. Join Marketo Vice President of Marketing Jon Miller at 3:30 pm on Wed., Plus, find out how to take search marketing to the next level with advanced search engine marketing tips, landing page strategies and web analytics. Discover how to communicate marketing analytics to improve team performance and keep your entire organization updated. Held Nov. 30pm West Mezzanine 250.

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Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Modern B2B Marketing

Second, B2B marketing requires you to have healthy balance between creativity and analytical ability, strategic thinking and tactical expertise. 2. Test social media channels. Several conversations with B2B marketers last year really opened my eyes to the role that social media can play in B2B demand generation. Relevance is more important than ever.

16 Must-Read B2B Marketing Strategy Ebooks

Modern B2B Marketing

This B2B email marketing strategy ebook from Marketo offers insight on how to nurture leads successfully through email marketing. Social Web Analytics. This ebook, written by Philip Sheldrake of PR agency Racepoint Group, illustrates how B2B organizations can make the most of the social web by listening to conversations and engaging in dialog. Enjoy! 1. Marketing [M.O.]

Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

August 2009. The following are the top items based on social signals. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. 20 Formats to Consider - Savvy B2B Marketing , August 26, 2009. Customer Content vs. Marketing Content - Marketing Interactions , August 23, 2009.

Sales Lead Management: Thought Leadership with Aaron Ross

Modern B2B Marketing

In The Fatal Mistake Boards and VP Sales Will Make In 2009 Planning , I discuss how lead generation causes new customer acquisition and salespeople fullfill it. 2. There are plenty of ways to tackle this: educating reps on the characteristics of high-likelihood leads, adding a drop-down rating field that reps can use to grade leads (such as "A/B/C/F"), or marketing automation solutions such as Marketo. 4. With the multitude of promotion channels today (ie: social, blogs, email), what is your advice for B2B marketers striving toward a marketing ROI ? Less collateral is more.

Best of 2008: Cool Web Tools, Part 3


Or one to help you find just the right word, or submit content to all of your favorite social networking sites at once, or grab screen images, or test landing pages, or instantly perform special searches on Google? Examples include David Raab's Guide to Demand Generation Systems , Marketo's Landing Page Test Calculator and this podcast from Laura Ramos on using Web 2.0


Marketing Features in Winter 10

Modern B2B Marketing

New Social Media Features: Promoted as part of the service cloud, the new Salesforce for Twitter application is a big win for marketers.  Finally, sites now have Google Analytics support which means you can use Google for web analytics without code.  Join Marketo at Dreamforce with a free keynote and expo pass.  They are now improved with Dashboard Microscope. 

Top 12 B2B Holiday Cards - with 62 more for good marketing measure!

Modern B2B Marketing

Here are some of my favorites of 2009: 1. Their Holiday 2009 Lost Phone  card is great - reminding us of the fun and function we have with our iPhones. 4. This card from CollectiveIntellect captures the social media frenzy going on with their company holiday card? At Marketo we're pretty analytical, making all our marketing and sales decisions on solid data. And finally, make sure to check out Marketo's holiday greeting , an obvious personal favorite filled with tips for making 2010 a great success. Taxi's Holiday Card 2009. card. 6. Genesis Inc.

BtoB Leading Edge: 10 Sharp Tips taken from the Cutting Edge Demand Generation Virtual Conference

Modern B2B Marketing

     Social media is not going away and needs to be embraced by ALL marketer s. Social media was mentioned a lot during the show.   Marketers who embrace social media will be successful, and those who do not will be forced to play catch-up as social media is becoming more and more main stream.   Three big social media tips from the show: 1. Be thoughtful and dedicated, and monitor your social media results 2. U se it in conjunction with your marketing campaigns to fully integrated marketing programs and 3.   3.

What made the Digital Marketing World-Go-Round? 10 Takeaways from the MarketingProfs Digital Marketing World Virtual Conference

Modern B2B Marketing

Yesterday’s Fall 2009 MarketingProfs Digital Marketing World Virtual Conference was the perfect event to prepare for the planning of Q4 marketing programs. Here are my top takeaways from the event: Social media should be embedded into your marketing campaign s Social media isn’t a standalone activity. You can do this by thinking about how social media fits into each one of your marketing programs and by building a social media council to ensure that you are getting the most out of your efforts, and to encourage use of social media throughout the organization.

Follow The Money To The CMO


It began in 2009.  Tech companies woke up and saw the growing role of technology in the marketing department – web analytics, marketing automation, social media, digital advertising and digital creation. And follow they did.  It started with Adobe’s purchase of web analytics company Omniture in 2009. Marketo:  Buys Crowd Factory in April 2012. How Tech Companies Are Setting Sights On The Swelling Marketing Budget. The CMO’s budget was surging and the CIO’s was receding.  So began the gold rush…. Oracle: Buys Market2Lead in May 2010. Portfolio or suite?

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Marketing Automation Update: Manticore VII Released


The company's original focus was on web analytics. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Marketing automation / demand generation software provider Manticore today announced the release of Manticore Technology VII, which includes a fully customizable user interface, email and landing page folders, an email delivery wizard, and drag-and-drop list building functionality.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Among other stuff. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Social networking stuff fits here too. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did. Feel free to chime in if I did. Would love to get your $.02.

B2B Lead Management Market Heats Up

delicious b2bmarketing

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions. Most recently, Marketo just announced their lead management solution. light bulb went off in the world of web analytics vendors a few years ago -- "Hey, we could track individuals and start playing in that operational process space.

Manticore VII Marketing Automation and Lead Generation Released


The company’s original focus was on web analytics. It competes with vendors such as Marketo , Eloqua , Marketbright and Genoo. As many others have noted, the rise of social media and the explosion of online content has fundamentally altered the b2b sales process. Note: this post was originally published on the WebMarketCentral blog in November 2009. The company made the announcement at’s Dreamforce conference in San Francisco. Privately held and self-funded, Manticore has grown at a 50+% clip since 2005. Share this on

Get Ahead of the Mobile Herd: 5 Best Practices for Mobile-Optimized Marketing

Modern B2B Marketing

The rate of mobile adoption has eclipsed that of all previous technology change waves: by 2014, more than 25% of all global internet traffic will be mobile (up from less than 1% in 2009), and more people will be accessing the internet on mobile devices than on traditional PCs. 2013 study from Flurry Analytics shows that iOS and Android users spend 80% of their time in native apps.

The Pond Just Got More Crowded: Google, and Sequoia Invest in HubSpot

Customer Experience Matrix

Even the most ambitious vision articulated by the vendors – radically more integrated, analytically-driven marketing management – won’t really change their sector of the marketing automation industry. Am I reading this wrong, or does it show that (bad, obsolete, interruptive) email is their largest source of business, while organic search and social media barely register?

Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Modern B2B Marketing

On July 26, 2009, I celebrated a half-century on the planet. Marketing Operations provides infrastructure, knowledge sharing, transparency from the inside out, complementing Social Media’s outside-in approach. Analytics should not become anal -ytics. was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. Enjoy! Enjoy! Enterprise Transformation.

Marketing Automation Trends for 2010


2009 was the year in which Marketing Automation really took off. Integration of Social Media, Inbound Marketing and Marketing Automation. The need for new analytical skills. Manager, Inbound Marketing, Marketo. Social Media Marketing FAIL: In 2010, we’ll see a lot of companies spend a lot of money trying to make a big splash into social networks and many will crash and burn. Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. Focus within social media.

LeadMD’s Justin Gray Reveals 3 Components to Maximizing Marketing ROI, Industry Trends of the Future and More

Modern B2B Marketing

by Jason Miller Here at Marketo we are very excited about our upcoming 2012 Global User Summit. Gray: I founded LeadMD in 2009 to help businesses generate and manage leads better through marketing automation processes and technology. Creating an analytic model that will measure success should be the first step organizations take. Gray: First, define success.

Brand and Demand Convergence Required

Modern B2B Marketing

This leads to 2008 with the emergence of social media. 2009 and 2010 became the years of analytics, where marketers began to realize the necessity of possessing activity intelligence. In line with all of this is the world of social, which has to be considered as not just conceptual but also pragmatic. Specifically the convergence of branding and demand generation. 1984?!

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How to measure ROI on creating and marketing content?

Connect the Docs

Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation. She has also written for many marketing blogs, and is a frequent contributor to Marketo ’s popular blog, Modern B2B Marketing. " Ardath Albee.

19 Unmissable B2B Marketing Blog Posts

Modern B2B Marketing

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game.  So what has the industry found most useful?  We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

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Top 60 B2B Marketing Posts and Hottest Topics November 2010

B2B Marketing Zone Posts

Here’s what the social signals said was the best content and the hottest topics. The following are the top items from featured sources based on social signals. Social Media in B2B Marketing - Survey Results - Everything Technology Marketing , November 16, 2010 The B2B Technology Marketing Community on LinkedIn conducted a survey earlier this year to explore the rapidly changing landscape of social media in the context of B2B marketing. Google Analytics. Below are a list of 9 B2B white papers that have useful information for B2B social media marketers.