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10 Hottest Topics in B2B Marketing for 2009

B2B Marketing Zone Posts

One of the really cool things about the B2B Marketing Zone and Browse My Stuff is the ability of the system to determine hot topics or trends based on the content that is being brought together in topic hubs. Using the system, we found that these are the hottest topics in B2B Marketing for 2009. May 28, 2009.

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Women’s History Month: 12 Influential Women in Content Marketing You Need to Know

ClearVoice

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

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19 Unmissable B2B Marketing Blog Posts

Adobe Experience Cloud Blog

Since our first entry in August of 2006, the Marketo team has published nearly 300 posts read by hundreds of thousands of marketers seeking to step up their b2b marketing game. We dug into our web analytics to pull out your favorite content on lead nurturing , social media marketing , demand generation and all topics in between.

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

. “This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.”

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Vidyard Raises $18M from Bessemer Venture Partners and Other Investors to Fuel Video Marketing Industry

Vidyard

“This latest round of funding combined with the momentum we’ve seen in the past year – including more than tripling our revenue and employee base – further validates that video marketing has become a critical function within both B2C and B2B organizations.” Salesforce has invested in more than 100 enterprise cloud startups since 2009.

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ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Ambal's Amusings

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. What types of metrics do B2B marketers need to measure a marketing campaign's success? Recommended Resources from B2B Marketing Experts. Marketo's Modern B2B Marketing.

ROI 100
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Gary Katz on 52 Reasons to Embrace Marketing Operations 2.0

Adobe Experience Cloud Blog

On July 26, 2009, I celebrated a half-century on the planet. At the time, I thought the best gift I could offer was a Marketing Operations mindset. It was a lot tougher than I thought it would be. Sustainable market leadership. Compliance leadership. Analytics should not become anal -ytics. Sustainability.