Adobe Experience Cloud Blog

JANUARY 19, 2009

Second, B2B marketing requires you to have healthy balance between creativity and analytical ability, strategic thinking and tactical expertise. Consider ways to use email, telemarketing, online events, and even low-cost direct mail pieces. Looking at the new year, what is your most important advice for B2B Marketers in 2009?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Ambal's Amusings

OCTOBER 15, 2009

Read these interesting blog posts on B2B marketing ROI: Kevin Joyce's Untangling B2B Marketing Campaigns ROI , Jon Miller's Improving B2B Marketing ROI: Thought Leadership With Merry Elrick , Tom Scearce's Three metrics that are more useful than Cost per Lead. Brian Carroll's blog B2B Lead Generation Blog.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

LeadSloth

JANUARY 12, 2010

2009 was the year in which Marketing Automation really took off. The need for new analytical skills. Manager, Inbound Marketing, Marketo. See also her recent blog post Five B2B Marketing Surprises From 2009. When measuring number of leads and cost per lead, marketing’s goals aren’t aligned with sales.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Adobe Experience Cloud Blog

JANUARY 9, 2009

In The Fatal Mistake Boards and VP Sales Will Make In 2009 Planning , I discuss how lead generation causes new customer acquisition and salespeople fullfill it. Track leads in your funnel, but don't attach much importance to "leads-per-month" and "cost-per-lead" metrics.

Thought Leadership 48

Thought Leadership Lead Management Sales Leads Work Management 48