Remove 2009 Remove Analytics Remove Event Remove PR
article thumbnail

The 8 Wrong Questions PR Firms Are Asking About Social Media | PR.

Convince & Convert

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 160
article thumbnail

Interview with Brian Hansford

Onalytica B2B

It was pre-web and the marketing world was wholly focused on direct mail, advertising, tradeshows, and PR. I also began working with CRM systems to enable database marketing efforts and lead results analytics. I speak at a few events throughout the year and I need to up my game in this area.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Marketing Content That Sells

The Effective Marketer

David Meerman Scott , in his book The New Rules of Marketing and PR points out that creating quality content is the new imperative: “The tools of the marketing and PR trade have changed. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? But why the focus on content?

article thumbnail

Open Research: A Framework for Social Analytics

Online Marketing Institute

Why are social analytics so important? link] Research Report: A Framework for Social Analytics | Thought Experiments [.] After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets.

article thumbnail

B2B Lead Generation Blog: Google Makes Web Analytics Free but will it help your lead generation?

markempa

« Winning the Complex Sales Cycle with Thought leading Content | Main | Embattled CMOs share strategies to improve marketing influence » Google Makes Web Analytics Free but will it help your lead generation? Google (web) Analytics is now free for websites that have less than 5-million page views.

article thumbnail

How—and Why—to Break Social Media Marketing Out of Its Silo

Content Standard

” Users could connect with other users, join chat groups, organize events, and post photos. In 2009, when I began my career managing social media marketing for clients, it was very simple. ” Social touches customer service, sales, creative, and PR, which is why social needs to be top of mind throughout an organization.

article thumbnail

B2B Marketing Events Around The World – Oct 2010

MLT Creative

Here's what's on tap for marketing industry events for October. October 2-3, PodCamp Philly 2010 Philadelphia, PA: This event is targeted to audio and video podcasters, bloggers, social media enthusiasts, professionals and hobbyists, musicians, marketers, and people who want to understand more about the new media space.