Industrial Marketing Today

JANUARY 26, 2010

This trend towards lower-cost content marketing is likely to continue well into 2010. It goes well beyond just cutting costs, today, it is more about accountability, analytics and engaging customers and prospects by using free or inexpensive social media tactics. Search engines love sites with constantly changing fresh content.

Rules 60

Rules Marketing Websites Web 2.0 Buying Cycle 60

Adobe Experience Cloud Blog

JANUARY 19, 2009

The next interview in the B2B Marketing thought leader interview series is with Sean Donahue , Senior Reporter for MarketingSherpa in charge of MarketingSherpa's newsletters that cover business-to-business marketing, mobile marketing, online publishing, search, subscription sales and great minds in marketing. Test social media channels.

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Thought Leadership Demand 48

Convince & Convert

MARCH 4, 2010

Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Is anyone out there?

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Ambal's Amusings

OCTOBER 15, 2009

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009.

ROI 100

ROI B2B Marketing Paid Search Agency Planning 100

Convince & Convert

AUGUST 18, 2010

Better question: How can we create content in multiple forms and locations that demonstrates our expertise? I'd like to see PRSA take an even more aggressive role in educating the public about PR. Better question: How can we integrate email and social media to increase customization and relevancy?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Facebook fan pages are email newsletters 2.0

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Hubspot

OCTOBER 27, 2020

SEO Newsletters. Not too shabby for less than six hours of content. SEO Newsletters. I'm always excited to see a fresh edition of Kevin Indig's Tech Bound newsletter in my inbox. If you don't want to get addicted to refreshing Trending, subscribe to the email newsletter. you get the drift. SEO Podcasts. Tech Bound.

Resources 99

Resources SEO Lead Ranking Marketing Analytics Tools 99

Online Marketing Institute

DECEMBER 23, 2010

In the last MarketingSherpa Search Marketing Benchmark Guide (2009), data indicated that the average CPC for B2B lead generation efforts was $3.33, vs. $0.78 Members also get access to exclusive video content, a members-only weekly & monthly newsletter, plus more. Exclusive videos & newsletters. Comments are closed.

Paid Content 40

Paid Content PPC Cost Per Click Paid Search Agency 40

Salesforce Marketing Cloud

OCTOBER 27, 2022

Investing in data analytics capabilities can help you: Make the most of your marketing budget Reallocate spend from low-performing campaigns Quickly adjust current campaigns Suppress marketing messages for customers with open service cases Clearly demonstrate your team’s impact on revenue. However, research from McKinsey says otherwise.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Budget Programs 98

Ambal's Amusings

AUGUST 27, 2009

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson).

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

ConvertKit

OCTOBER 20, 2021

We even bring in a pro for some real-life tips—our friend Susan Palmer of Lead Cat Press , who has been teaching music lessons online since 2009. When we asked Susan how she sets her rates she told us that teachers should consider a host of factors, including their own location, education, skill sets, and years of experience.

Word of Mouth 127

Word of Mouth Fulfillment Peer-to-peer Internet Marketing 127

Convince & Convert

SEPTEMBER 20, 2010

Combined with their above average income and above average education, Twitter users’ propensity to interact with brands make them a huge potential source for Mass Influencers (although Forrester’s research says Facebook is a better pool ). Put another way, Twitter users are 3 times more likely to follow brands than Facebook users.

Social Media 160

Social Media Media Stats Statistics 160

Hubspot

OCTOBER 17, 2018

Neil Patel does a pretty good job explaining the concept and talking about its origin, saying that a growth marketer is someone who uses " analytics, inexpensive, creative and innovative ways to exponentially grow their company’s customer base. " Creating educational videos to onboard new users (Wistia). Growth Hacking Examples.

Resources 96

Resources Lead Ranking Marketing Automation Services Lead Scoring 96

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Online Marketing Institute

JULY 31, 2009

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?”

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Hubspot

APRIL 12, 2012

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. Others suggested content would never be the king of marketing.

Inbound Marketing 28

Inbound Marketing Work Management Marketing Management Content 28

Convince & Convert

JULY 13, 2010

Instead of writing web copy for your client, see if they’ll let you assess their current site analytics: If you are a keeper of data, you have access to the quantitative insights we’ve always longed for as a profession. I see quite a few senior PR firm leaders who “get it,&# but are still content to let others lead the way.

Social Media 140

Social Media Media PR Webinar Metrics 140

Outgrow

JANUARY 25, 2023

a professional services company providing marketing and sales strategy, tactical execution, analytics, and technology guidance for a diverse group of clients. They realized that you have to keep feeding the content machine and constantly optimize the performance of all these things that you put into play. We need to post that content.

Interactive Marketing 52

Interactive Marketing Paid Search Agency Advertising Agencies Planning 52

B2B Marketing Zone Posts

AUGUST 3, 2010

But that’s content for another blog post. Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. The results are paying off in content that truly speaks to the buyer. What did I get?

Ning 40

Ning Paid Content Facebook Sales Management 40

Convince & Convert

MARCH 2, 2010

But, he’s not a fan of your Facebook page, nor is he a subscriber to your email newsletter. This will be a major time saver for brands, as today there is too much reinventing the wheel on the content side, with different people creating disparate messages in each platform.

Business 117

Business Paid Search Agency Social Media Analysis 117

Industrial Marketing Today

AUGUST 24, 2010

Audit your existing content. Map your content to each stage of the industrial buying cycle. Install site analytics, the free Google Analytics is a good start. Engaging your visitors with relevant and fresh content will help to convert them into fans, followers and ultimately to loyal customers.

Marketing Websites 60

Marketing Websites Marketing Budget Buying Cycle Web 2.0 60