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Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute. Submit guest post ideas to rburnes[at]hubspot[dot]com.

Social Media: Not Just for Kids – Arm Yourself for the C-Suite Discussion

B2B Marketing Savvy

Other Twitter Topics:     The Graying of Facebook      Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team. Imagine the opportunities for “accidental&# traffic if content is embedded at some/any/all of these (or other) sites.  Microblogging: Intel Developer Forum & Inspired By Education •Online video: YouTube account. LinkedIn: Yes.

Content Creation Made Easy

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? If you are not a professional copywriter, coming up with new content regularly can be a difficult task. However, to be successful in your online marketing, you must come up with fresh and interesting content regularly. Content creation doesn’t have to be hard. For example, “content creation.” All Rights Reserved.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

It seems to me the PR industry has a huge opportunity for education on this front. Missed Opportunity Online Public Relations and Blogs Highest Rated Posts 25 Must Read Social Media Marketing Tips What Not To Do With Your Business Blog Lowdown on Press Release Optimization 5 Ways to Re-Purpose Content for Blog SEO Search Engine Optimization is a Team Effort follow leeodden at [link] Hosting sponsored by VISI. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Please don’t. Just like tip #1.

Content Marketing Event: New Media 2012

Connect the Docs

We have invited Russell Sparkman, co-founder of Fusionspark Media and event co-producer of New Media 2012 to share his thoughts on New Media and Content Marketing. From our inception, we have been focused on bringing quality original content and inspiring multimedia storytelling to the online audience in support of marketing communications, public education and public awareness initiatives.

25 Must-Read B2B Marketing Blog Posts

Modern B2B Marketing

Social Media and Content Discovery: A Growing Relationship - This Marketing Pilgrim blog post by Frank Reed offers insight on how the social web is changing the search engine-centric world, leveraging interesting new research from The Nielsen Group. In this marketing post on SEOmozBlog, Rob Ousbey provides tips for improving on-site search functionality to provide an enhanced user experience, such as using search behavior to guide site content and site structure. Discover which demographic groups are Tweeting, including their education, age and income.

ClickInsights: How can B2B marketers use content effectively for demand generation?

Connect the Docs

B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers. We have invited B2B Experts to shed light on the following question: How to use content effectively for demand generation? Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Get Content. Set Parallel Content Goals.

ClickInsights: What ROI metric should B2B marketers use in this digital marketing era?

Connect the Docs

Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Cashing in With Content (a classic by David Meerman Scott). Get Content. Kristina Halvorson's Content Strategy for the Web. Velocity's The B2B Content Marketing Workbook. B2B Lead Generation Benchmark Study 2009. Keeping a Closer Eye on Content ROI – CMO Council.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

B2B marketers have traditionally used white papers to share content. While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms. prompts us to "open up our kimonos" in terms of how we produce, publish, and syndicate content. Web 2.0 My boss, C.

Adding eBooks to the B2B Marketing Mix: An Interview with Cindy Kim of Lumension

Savvy B2B Marketing

B2B marketers have traditionally used white papers to share content. While they've been effective for lead-generation purposes, white papers tend to be heavy on content, many times replete with marketing jargon and industry terms. prompts us to "open up our kimonos" in terms of how we produce, publish, and syndicate content. Web 2.0 My boss, C.

Driving Traffic to Your Homepage All the Time May Be a Big Mistake

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines. The above two web analytics are not mere statistics for your webmaster. Don’t make the visitor scroll vertically or horizontally to read your primary content. They are: 1. They have a direct impact on your bottom line.

16 Must-Read B2B Marketing Strategy Ebooks

Modern B2B Marketing

Social Web Analytics. It also offers information on a large selection of free analytics tools, including Google Alerts, Google Trends and BlogPulse. 3. He discusses best practices for elements such as linking, drop down menus, content and tabs in order to improve customer experience on websites. 6. Enjoy! 1. Increasing the Response to Your Email Marketing. Marketing [M.O.]

B2B Marketing University: For Now, Marketing Automation and CRM Are Still Separate

Customer Experience Matrix

The immediate take-away here is that the industry still needs to educate prospective buyers on why marketers need a separate system. As Joe Moloney was listing the limits that Salesforce.com places on mass access to client data, I recalled that these are in place fundamentally to avoid large analytical queries that could slow down response for all other users of the shared systems. But even though modern database technology allows one system to handle both CRM transactions and analytical marketing queries, this does take an appropriate design. Vendors take note. 2.

SEO Optimization - 3 Steps to Success

LeadSloth

All search engines have approximately the same approach: they rank based on relevant content and page popularity. Relevant content means that the keywords from the search query appear frequently on the page, and in the right places (Title, URL, Headings). You can use SEO Browser to see how Google sees your site: check that all content and links are visible in this text-only view. Use unique content on each page: if you use the same or similar content, you run the risk that the Search Engines think they are duplicates (and only show one of them).

Synopsys: Centralized Marketing Communications

Digital Body Language

Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases. As such, the sales process is very knowledge and education oriented. Because of this, Synopsys discovered that each of their product marketing managers were sending micro campaigns to small lists of prospects at various stages of the education and sales process. To bring those distributed marketing efforts into a central marketing database can often be an interesting challenge.

Twitter - Content - Lead Nurturing - Best of B2B Marketing

B2B Marketing Zone Posts

August 2009. Twitter Analytics: Five Practical, Lesser Known Free Tools for B2B Professionals - B2B Marketing Savvy , August 31, 2009. How B2Bs can Improve SEO by Avoiding Duplicate Content - Modern B2B Marketing , August 18, 2009. Tips for generating high quality leads that sales people love - B2B Lead Generation Blog , August 13, 2009. Need Content? 20 Formats to Consider - Savvy B2B Marketing , August 26, 2009. Tips on Using Twitter to Boost Your Marketing Efforts - Anything Goes Marketing , August 3, 2009. August 23, 2009.

True Influence Opens a Window into Future Demand Generation

Customer Experience Matrix

So it’s possible to see True Influence, which was released at the end of last year, as his well-educated guess at what future demand generation systems will look like. For example: - emails and Web forms can be personalized with lead data, but don’t incorporate rule-selected content blocks. - the list selection interface uses a form that lets users apply values to a list of all data elements. The system provides its own Web analytics, based on page tags. People develop new products because they feel they can offer something existing products do not.

Use a Mobile-Friendly Course Catalog for Better Recruiting

Fathom

OmniUpdate’s OU Campus is the leading web content management system for higher education institutions.]. As the provider of content management and digital marketing solutions for more than 700 college and university websites worldwide, OmniUpdate has worked with institutions across the country to make the move to mobile-friendly course catalogs. Below, two schools using our content management system (CMS), OU Campus™, share tips for a successful move to mobile course catalogs. 1. The university first put their undergraduate catalog online as PDFs in 2009.

The 4 Step Content Strategy Program - Content Strategy Simplified

Junta 42

  Content strategy is not easy.  Those that regularly read this blog know I've been covering it more recently: Content Strategy Comes Before Social Media. 20 Questions to Ask Before Launching a Content Marketing Project. Method to Content Strategy. Since releasing the Content Marketing Playbook (which is all tactical), I've been receiving more and more emails regarding where to start with a content strategy.  Spend less on traditional marketing to replace with more efficient content programs (to get similar results).

How to Use Video Marketing To Get More Sales and Increase ROI

Synecore

Our goal was to actually publish video content and not spend weeks planning and strategizing the exact approach- early on, we knew we weren’t going to get it perfect, but we wanted to get it out there. Internet Retailer, December 2009). Reduced Bounce Rate - The longer a prospect is active on your site provides more in-depth analytics for the sales team. Marketingweek, 2011).

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Using Audience Targeting to Own the Latent Pipeline

B2B Marketing Confidential

Wednesday, December 16, 2009 Using Audience Targeting to Own the Latent Pipeline B2B marketers are intimately familiar with the concept of a funnel or a pipeline. For analytics geeks, this should be a comfortable term. At Goodman, I am constantly looking for new ways to bring analytics and deep customer insight together. lead is entered into a system at some point in time.

WOM 1

Demand Generation Tips: Thought Leadership With Sean Donahue of MarketingSherpa

Modern B2B Marketing

Second, B2B marketing requires you to have healthy balance between creativity and analytical ability, strategic thinking and tactical expertise. 2. We’ve been recommending for a while now that marketers think like publishers when it comes to their marketing content. What innovative or overlooked demand generation tactics do you think will become more important in 2009?

Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Improving Web Site Traffic: Miscellaneous Techniques by PromotionWorld Rob Wood offers 10 ideas for increasing traffic to your business website, from creating a "what's new" page where you can post fresh content to adding articles and incorporating site search. Networking, gaining knowledge and gathering material for blog content are just a few of his recommendations.

Best of 2008: SEO Guidance, Part 4

WebMarketCentral

In this post, Brandon Falls briefly explains the purpose and content of the guide. Preparing the Ultimate SEO Proposal by SEO Today An excellent follow-up to Peter's post above is this one from Eric Lander , in which he outlines how to draft an ideal SEO proposal that both educates and "sells" the client. Where can you find the best SEO tools and resources (I mean, other than here)?

Best of 2008: SEO Guidance, Part 2

WebMarketCentral

Is content really king for SEO? As It Turns Out, Content Is King by Court's Internet Marketing School Correcting an earlier post entitled "Content Has Never Been The King," the author notes that "If your site doesn’t have quality content, a Google search engineer can crush it with a simple push of a button. How can you get a site indexed by Google News?

Best of 2008: Blogging for Business, Part 1

WebMarketCentral

The prolific guest-blogger also contributed 10 Innovative Blog Business Models —a post detailing 10 methods beyond the obvious (AdWords) to monetize a blog, such as selling educational courses, eBooks, premium content, consulting services (hmm, that sounds familiar) and digital products. What are some of the most effective ways to attract more readers to your blog?

2005 Called, It Wants Its Marketing Trends Back

CMO Essentials

To this point, findings from Aberdeen’s September 2014 Customer Analytics: Making Big Data Work for the Marketer study shows that marketers that deliver tailored messages to their target audiences enjoy 28% greater annual increases in return on marketing investments (ROMI), compared to those that don’t personalize. The term itself has been rather popular since 2009.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

would also put another group — one more focused on helping marketing align with, support, and enable sales: firms like BrightMarket, einsof, Longwood Software, and Salesforce.com with their Saleforce Content offering, to name a few. Among other stuff. 3) Online activity analytics — rather than examine overall site traffic and usage patterns like Omniture and WebTrends, these tools focus more on tracking what one individual or opportunity is doing. Rather, it is the underlying behavioral analytics to easily target the "highest Value" Visitors based on what they did.

B2B Lead Management Market Heats Up

delicious b2bmarketing

problem: 1) Web analytics – typically the stronghold of companies like Coremetrics, Omniture, and WebTrends, the analytics area bleeds over into lead management as companies go online to generate demand. Tools that analyze who’s clicking – and help B2B marketers make heads or tails out of Google’s analytics – are bleeding over into the lead management space. 4) Online portals – I know, this is a broad category. My bet is on lead management growth because B2B marketers need to fully embrace online marketing as their primary way to engage and educate buyers. Michael A.

Why Unify B2B Marketing? Poe Knows

Illuminating the Future

Other times, it's the left-brain analytical types, those who claim they can measure everything they do, who rule the roost. Now, there's a growing fascination with inbound marketing, which harnesses the possibilities of search engines, social networks and compelling content. The theory is that you can win in the marketplace by creating truly rich and compelling content that draws prospects into your sphere of influence and opportunity. If your content is good enough, you won't need to do much selling or educating at all. They will have educated themselves.

B2B 0

Major brands may be reluctant to integrate social media, traditional marketing

grow - Practical Marketing Solutions

The reality is that big brands WANT to do social media the integrated way, but they often seem unwilling to invest a lot upfront in content, strategy and integration. For these clients, it helps to have good analytics, a focused pilot, and to plot out the integration with their marketing strategy in phases. Away we go. until their social media programs are deemed “successful enough.”

How a Small VC's Commitment to Content Made a BIG Difference

Hubspot

When Joe Pulizzi and Newt Barrett published their bestselling book, Get Content, Get Customers in 2008, the authors wrote that the marketing world — and the online universe at large — needed to prepare for a content revolution. Others suggested content would never be the king of marketing. This is a guest post written by Brian Zimmerman. Sound familiar?

How Relevant Marketing Content Helps B2B Branding

Industrial Marketing Today

Home Marketing Matters About Contact B2B Marketing Store Company Website How Relevant Marketing Content Helps B2B Branding by Achinta Mitra on June 29, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing & Web 2.0 , Industrial Marketing Strategies , Integrated Industrial Marketing Branding is usually not a popular topic in B2B marketing, especially in the industrial sector.

87 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. Data & Analytics. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). CONTENT MARKETING. They’re getting old.

Stats 44

70 New (Really) Marketing Automation Stats

Marketing Action

It’s from 2009. Jump to the category of interest, or scroll to your heart’s content.  . Content Marketing. Data & Analytics. Companies that use marketing automation are 3 times more likely than companies without automation to track and attribute their content-marketing efforts to multiple touchpoints (36% to 11%). CONTENT MARKETING. They’re getting old.

Stats 54

B2B Websites: To Publish Prices, Or Not To Publish…That Is The.

Industrial Marketing Today

My web analytics indicate that not all visitors that land on the pricing page also click on  Web design RFQ or Contact Us links. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0 Have you struggled to answer that question?

10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

As the mission of this blog is to become an educational resources for businesses globally utilizing social media, and we don’t expect you to consume your news from just one single source, we offer an annual guide to blogs that we hope you make part of your daily reading and content curating in 2013. You They share even more G+-related content on The G+ Resource Google+ page.

List 47

How to measure ROI on creating and marketing content?

Connect the Docs

Measuring ROI on content marketing is not straightforward; that is why most firms put measurement on the back burner. We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? "Simple Content Creates Quality Leads!" Blogs.

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! This allows companies to pinpoint their target audiences and engage with them in a meaningful way — providing insights, information, education and support. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more. The candidate mu.

Mobile Optimization: How To Optimize Your Website For Mobile.

B2Bbloggers

ComScore, also reported that as of December 2009 more than 234 million Americans were using mobile devices — 28 percent of them to surf the Web.”  The first is content—less is more for mobile browsers.  Sub-domain After you have decided on the style and content, you have a couple options for the actual conversion of the mobile site.  million smartphone users in the US. 

5 Proven Strategies for B2B Social Media Marketing

delicious b2bmarketing

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! This allows companies to pinpoint their target audiences and engage with them in a meaningful way — providing insights, information, education and support. The Supply Chain Expert Community launched in August 2009 and is home to 3,620 members and counting. Learn more. Be a resource.&# 4.

Industrial and B2B Customer Engagement Simplified

Industrial Marketing Today

have written about this problem in my previous post, “The Disconnect Between B2B Content Marketing and Customer Engagement.” To add a new twist to a thorny problem, I read a very interesting quote from Avinash Kaushik, the man who literally wrote the book on Web Analytics 2.0 , he said, “Engagement is not a metric, it’s an excuse.” You can read his entire blog post here.

Social Media for Finance Marketers: 3 Steps to Getting Started

Hubspot

When we think of marketers, we often think of using social media to promote content and engage with consumers online. First, dive into your website analytics and decipher which social media channels your own traffic is coming from. You can find out meta descriptions, bios, level of content engagement, and more. The result? What better way to start than by competitive analysis?