Other times, it's the left-brain analytical types, those who claim they can measure everything they do, who rule the roost. Now, there's a growing fascination with inbound marketing, which harnesses the possibilities of search engines, social networks and compelling content. The theory is that you can win in the marketplace by creating truly rich and compelling content that draws prospects into your sphere of influence and opportunity. If your content is good enough, you won't need to do much selling or educating at all. They will have educated themselves. MORE >>

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Since the Indium Corporation has so many accomplished technologists who perform basic and applied research, as well as many individuals who are active with customer applications in the field, I knew I had the content. Remember, my staff, and our customers, are extremely sophisticated, well-educated, and technologically astute. Wrong. They quickly get it. MORE >>

It seems to me the PR industry has a huge opportunity for education on this front. Missed Opportunity Online Public Relations and Blogs Highest Rated Posts 25 Must Read Social Media Marketing Tips What Not To Do With Your Business Blog Lowdown on Press Release Optimization 5 Ways to Re-Purpose Content for Blog SEO Search Engine Optimization is a Team Effort follow leeodden at [link] Hosting sponsored by VISI. Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Please don’t. Just like tip #1. MORE >>

Social Media and Content Discovery: A Growing Relationship - This Marketing Pilgrim blog post by Frank Reed offers insight on how the social web is changing the search engine-centric world, leveraging interesting new research from The Nielsen Group. In this marketing post on SEOmozBlog, Rob Ousbey provides tips for improving on-site search functionality to provide an enhanced user experience, such as using search behavior to guide site content and site structure. Discover which demographic groups are Tweeting, including their education, age and income. MORE >>

Large organizations whose marketing groups have grown organically over time can often have fairly disparate functions, content, and databases. As such, the sales process is very knowledge and education oriented. Because of this, Synopsys discovered that each of their product marketing managers were sending micro campaigns to small lists of prospects at various stages of the education and sales process. To bring those distributed marketing efforts into a central marketing database can often be an interesting challenge. MORE >>