Marketing Craftmanship

MARCH 28, 2011

Murrow research led me to check out one of his respected journalism compatriots, Daniel Schorr, who died last year at age 93. Chain-smoker Morrow died at age 57.) A hard-nosed news reporter who covered the news until the day he died, Schorr posted his first message on Twitter in February 2009.

Television marketing 100

Television marketing Blast Campaigns PR Twitter 100

B2B Marketing Zone Posts

JULY 9, 2009

7 Tips on how B2B marketers can leverage social media - B2B Lead Generation Blog , June 29, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Socialize B2B Customer Advocacy - Marketing Interactions , June 25, 2009. Inbound lead nurturing presentation - B2B Lead Generation Blog , June 22, 2009.

Social Media 40

Social Media Twitter Social Marketing B2B Marketing 40

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

ClearVoice

MARCH 8, 2022

While gender inequities are still a thing in this day and age, there are many women out there who have carved their roles as exemplary content creators, producers and marketers. Stacy Minero , global head of Twitter ArtHouse. Business Insider has also weighed in, listing Stacy as one of the best business people to follow on Twitter.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

WebMarketCentral

DECEMBER 31, 2009

by HubSpot Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the "all hat, no cattle" syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

Buzz Marketing for Technology

DECEMBER 11, 2008

Do you start a Twitter account? Build a Powerful Brand to Achieve Career Success (Kaplan, April 2009)." He has spearheaded the company’s Twitter, Facebook, social media press release/newsroom, social bookmarking and blogging strategy in the past year. But what does that mean? Do you launch a blog? Do you launch your own Vlog?

Personalization 100

Personalization Brand Identity Branding Lead Scoring 100

Marketing Insider Group

FEBRUARY 21, 2013

Global hybrid: Born in Scotland, raised in England, US citizen since 2009; in India two months of the year working with clients; my co-author and business partner, Craig Badings, is in Sydney, Australia. I met Liz thanks to her insightful and constructive comments on my Forbes article “ What is Thought Leadership?

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Porch Group Media

MAY 21, 2019

YouTube, Snapchat and Instagram are the most popular online platform among this age group. Social media explained – how to eat a donut on different social media channels: The original name of Twitter was actually Twttr. A few months before Twitter launched, the founders decided to change the name and rebrand. Pew Research).

Statistics 45

Statistics Mobile Advertising Emarketing Mobile Marketing 45

DivvyHQ

OCTOBER 3, 2018

The 2009 edition was widely acclaimed by content strategists everywhere. Here in the conversation age, the ability to spark dialogue that moves people closer to a decision gives content leaders a decided advantage. Jay Acunzo, Founder of Unthinkable Media (via Twitter). Adam Grant, New York Times bestselling author. Positioning.

Work Management 78

Work Management Content Marketing Advertising Agencies Planning 78

Tony Zambito

MAY 1, 2011

  For starters, businesses using Twitter, Facebook, LinkedIn , and other social networking platforms are expected to grow at a rate of 20%-30% this year and even at a greater rate next year (CIO Insight, 2010).    What we are seeing is the rising importance of social marketing and social selling. 

Planning 100

Planning Buyer Personas Buying Cycle Marketing Automation Services 100

Industrial Marketing Today

AUGUST 3, 2010

For example, at Sopheon , a software provider, measures qualified leads by their source, their region, volume per region, the speed of aging, movement through the sales cycle and other metrics. Some B2B marketers are using more sophisticated ROI measurement tools to track activities over the entire life cycle of a lead.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Martech Advisor

FEBRUARY 3, 2020

SuperBowl TV ads are still relevant in the age of streaming, “ Despite the broader changes in advertising and TV, the Super Bowl is one of the last true mass marketing events. Cheetos is making a Super Bowl appearance for the first time after 2009. Humor and jest to set the mood of the commercial.

Campaigns 55

Campaigns Amazon Lead Scoring Lead Ranking 55

Anything Goes Marketing

JANUARY 21, 2009

This email may have cut it 1999 but will be deleted or never make the inbox in 2009. In 2009, you need to ensure that emails are highly personalized. Ok, that may be pushing things but they could have used my age for improved segmentation. Typically email recipients will block anything with the word "free".

Email Marketing 100

Email Marketing Paid Search Agency Tagging Deliverability 100

Industrial Marketing Today

MAY 11, 2010

I am wondering if it is a result of the age-old disagreement between sales and marketing on the definition of a qualified lead. A vast majority of the survey respondents reported that outbound tactics outperformed inbound initiatives for generating qualified leads. This one caught me by surprise.

Sales Cycle 60

Sales Cycle Lead Ranking Marketing Qualified Leads B2B Sales 60

LeanData

DECEMBER 14, 2015

This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. One-time tech darling Twitter went through layoffs. But some companies are right-sizing their head count (see Twitter). The Age of the Unicorns. Some that did test the public waters have struggled.

Startups 49

Startups Terms and Conditions Class Paid Search Agency 49

Convince & Convert

JUNE 29, 2010

In his piercing new book Cognitive Surplus: Creativity and Generosity in a Connected Age Shirky asserts that the technological revolution has enabled us to work together to conquer challenges big and small, if we’d just watch less TV and commit to participating in something other than our own mental decay. How can I help you?

RSS 118

RSS Paid Search Agency Advertising Agencies PR 118

Online Marketing Institute

NOVEMBER 1, 2010

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. More than half of respondents (55%) said they use Twitter for marketing purposes.

Marketing Budget 40

Marketing Budget Marketing Budget Creation Budget Programs Trends 40

Ambal's Amusings

FEBRUARY 18, 2010

However, "Being Findable" doesn't mean "Being everywhere" We asked B2B Marketing experts: What does "Being Findable" mean in today's digital age? Blog Marketing Interactions Twitter Ardath421. For example, some companies think they have to be on Twitter. Blog The Point Twitter HJSewell.

Demand Generation Agencies 100

Demand Generation Agencies Paid Search Agency Emarketing Inbound Marketing 100

Content Standard

DECEMBER 12, 2018

Penetration in the 18-36 age group is 90%, but it reaches 98.5% Then there’s Weibo , often referred to as the Twitter of China. Launched in 2009, Weibo has become one of the most prominent sources of news for China; usage is increasing at more than 20% year-on-year. of 50 to 80-year-olds throughout the country as well.

Social Media 94

Social Media Social Marketing Media Peer-to-peer 94

ClearVoice

MARCH 7, 2020

The restriction was released in 2006, allowing all consumers to join the platform over the age of 13. . The network launched in 2009, and its growth was by word of mouth, and the platform become open to all in 2012. If you’re a content writer, understand that Twitter is a place where original content can go to die.

Paid Content 111

Paid Content Social Media Social Marketing Media 111

LeanData

DECEMBER 14, 2015

This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. One-time tech darling Twitter went through layoffs. But some companies are right-sizing their head count (see Twitter). The Age of the Unicorns. Some that did test the public waters have struggled.

Startups 40

Startups Terms and Conditions Class Paid Search Agency 40

LeanData

DECEMBER 14, 2015

This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. One-time tech darling Twitter went through layoffs. But some companies are right-sizing their head count (see Twitter). The Age of the Unicorns. Some that did test the public waters have struggled.

Startups 40

Startups Terms and Conditions Class Paid Search Agency 40

LeanData

DECEMBER 14, 2015

This marked the worst year for tech IPOs since 2009, according to Dealogic, as companies decided to remain private. One-time tech darling Twitter went through layoffs. But some companies are right-sizing their head count (see Twitter). The Age of the Unicorns. Some that did test the public waters have struggled.

Startups 40

Startups Terms and Conditions Class Paid Search Agency 40

ViewPoint

SEPTEMBER 27, 2012

and notes how transformation has been driven by marketing budgets reaching new lows in 2009 and 2010: “Marketing, rather than just trying to do more with less, had to do something differently and had to transform.”. ITSMA on Twitter: @ITSMA_B2B. Out of that group, about 70% to 75% said social media was useful or very useful.

Organization 120

Organization Work Management Marketing Management Marketing Budget 120

Webbiquity

JANUARY 2, 2013

B2B buyers are most likely to share useful vendor content via email (79%), followed by LinkedIn (53%), Twitter (39%) and Facebook (18%). Women make up the larger share of users on Facebook (58% to 42%) and are a slightly larger share on Twitter (52% to 48%) while men are the predominate users of LinkedIn (63% to 37%) and Google+ (71% to 29%).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Convince & Convert

SEPTEMBER 20, 2010

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

Social Media 160

Social Media Media Stats Statistics 160

Convince & Convert

SEPTEMBER 14, 2010

Adding a Twitter field to your contact records is only a start. If we can reliably identify a person across Twitter, Facebook, YouTube, Yelp and elswhere, we can then segment not only for the demographics of the consumer in question; we can tailor content for the mode they are in where we reach them. Have you tried out Flowtown?

Social Media 123

Social Media Work Management Marketing Management Media 123

Ambal's Amusings

APRIL 29, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Writing on the Web Twitter patsiblogsquad. Talk about it on Twitter, FB or LinkedIn. Blog Funnelholic Twitter funnelholic. He is the author of the very popular sales and marketing blog, the Funnelholic and can be followed on Twitter at @ funnelholic.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

Convince & Convert

SEPTEMBER 21, 2010

Tired of chasing shiny objects, and setting up Twitter and Facebook accounts with clear direction, or success metrics? Using the Forrester Social Technographics Ladder, understand how your target audience (as defined by gender, age, and geography) uses social media. Fink) Twitter Comment As always, great stuff.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

APRIL 28, 2010

million followers on Twitter? In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. Fly more miles, get priority seating on an airline.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Webbiquity

JANUARY 10, 2010

Rick Burnes notes that without a strong content strategy to back up social media efforts, marketers risk the “all hat, no cattle&# syndrome: lots of attention on Twitter and Facebook, but no compelling content to back it up and turn the curious into the converted. by HubSpot. by Dave Fleet.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

QuanticMind

DECEMBER 5, 2019

According to a 2019 Deloitte report , US hotel gross bookings grew from $116 billion to $185 billion from 2009 to 2017. Particularly in the age of social media, reputation management is incredibly important for businesses in the travel industry. The travel industry is booming. Reputation Management.

Paid Content 52

Paid Content Paid Search Agency Advertising Agencies Work Management 52

Ambal's Amusings

MAY 27, 2010

Blog Marketing Interactions Twitter Ardath421. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Just as our marketing forefathers were taught location, location, location, it’s important we embrace the new-age mantra: simplicity, simplicity, simplicity. B2B Lead Generation Benchmark Study 2009.

B2B Marketing 100

B2B Marketing Content Marketing B2B Planning 100

Online Marketing Institute

DECEMBER 15, 2010

The Best FREE White Papers of 2010 Since April 2009, cataloging free white papers that have been tweeted via Twitter has been a regular part of this blog. You can also follow me on Twitter or LinkedIn. Pithiness : The white paper core content length must reasonably accomodate today’s time and attention challenged reader.

Paper 40

Paper Best Practices RSS Landing Pages 40

Hubspot

MARCH 12, 2015

Angela Ahrendts took over as CEO in 2006 and decided to launch a user generated content strategy as part of her goal of changing the company’s aging brand. The company launched The Art of the Trench website in 2009 , where users could upload and comment on pictures of people wearing Burberry products. 4) Tourism Queensland.

User-Generated Content 28

User-Generated Content Campaigns Generation Content 28

Convince & Convert

JUNE 22, 2010

Somehow, thousands of B2B companies seem to have come to the conclusion that because they aren’t being mentioned 65 times per hour on Twitter, that social media doesn’t matter to them, or their customers. Thought I'd be ostracized by the social media community and have my twitter privileges revoked. Social Media?

Social Media 132

Social Media Media Paid Search Agency Budget Programs 132

Buzz Marketing for Technology

OCTOBER 11, 2008

LEARNING PROFESSIONALS ON TWITTER. Challenges 2009 : The EDUCAUSE Top Teaching and Learning. Age : Discussion area etc for this book. 2.0 : Teaching in the digital age (Ning, Aaron Smith ). Knowledge, Skills and Tools for the Learning 2.0 WRITING & SPEAKING. CONSULTANCY. LEARN TECH NEWS. LEARN TECH LIBRARY.

Social Networks 100

Social Networks Ning Web 2.0 Education 100