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Best Marketing Strategy Insights of 2009

Webbiquity

Jodi Harris summarizes highlights from Mandalay Entertainment Founder and CEO Peter Guber’s keynote speech at the 2009 Entertainment Marketing Summit advising marketers to overcome resistance to change, create memorable stories and great content in order to motivate prospects. 101 Tips from 50 Small Business Bloggers by Open Forum.

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Is Content Curation an Easy Way for Content Marketers to Do More.

Industrial Marketing Today

Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. I searched Wikipedia for information but couldn’t find an exact definition. Creators, distributors, aggregators, and curators are all economically essential parts of the value chain. So curated content is not something new.

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B2B Lead Generation Blog: 2 New RSS Feeds for the B2B Lead Generation Blog

markempa

See my complete list of RSS Feeds Full posts with comments This is the most information-rich feed. To read them you need a program called a "News Aggregator" These programs allow you to subscribe to a feed for a given weblog and read that weblog from within the aggregator, rather than having to go to the blog to check for updates.

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The Stories Behind 5 Social Networks That Never Caught On

Hubspot

In the late 2000s and early 2010s came Twitter, Tumblr, Pinterest, and Google+, which experimented with short-form and visual content, as well as aggregating and saving content for later consumption. Friendster was also used to learn about local events, pop culture news, and to connect with brands also sharing information on the platform.

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Interactive Content Is Saving Financial Services Marketing

Content Standard

Really excellent content should always do three things: provide useful information for the user, provide an engaging experience for the user, and push the user towards a closer relationship with your brand. No more telling people what percentile they fall into for savings, no more chiding people in aggregate for the behavior of their peers.

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B2B social media case studies - 3 you can learn from and why they work

Online Marketing Institute

They also highlight each blogger with a head shot, bio, link to their blog and contact information. Again, using humor as a hook and then using relevant content in a more informal setting. These case studies were both informative humorous. It’s “the comedy series big ERP doesn’t want you to watch.&#

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Starting to see providers team up with data aggregators (Jigsaw’s name comes up here) to provide new sources of business contacts. Reverse IP look up appears to be the new thing here.