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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

Demand Streamâ„¢ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. Reverse IP look up appears to be the new thing here.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Web analytics packages, on the other hand, have traditionally focussed on the *content* and *aggregate behavior* -- looking for patterns of how people use a site, but not really caring about the identification of specific people. Direct marketing lists? And say 'hi' to Rob and the rest of the Bulldog folks for me.)

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Social Search at LinkedIn Beats Google - ReadWriteWeb

Buzz Marketing for Technology

So even if I pay to upgrade to LinkedIn Business for $20 per month for the privilege of spamming (sorry, sending InMail) 3 people I dont know every month, it wont be much more useful than renting a list from a good old-fashioned arms dealer to the spam industry (aka the list rental industry, sometimes called Database Marketing).

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